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Introducing New Market Offerings Nolan E. Pecho, MD MBAH Batch 8 Chapter 20
Objectives ,[object Object],[object Object],[object Object],[object Object]
Info needed before developing new product………. ,[object Object],[object Object],[object Object],1
Offering new products through… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Buy 2
New Product Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Kotler: Marketing management 13 th  ed
The need for new-product managers…. ,[object Object]
Eight stages involved in new product development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Kotler: Marketing Management 13 th  ed
What makes a successful new product…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer – Adoption Process ,[object Object],3
Stages in the Adoption Process Awareness Interest Evaluation Trial Adoption
Application in the Medical Community…. ,[object Object],[object Object],[object Object],4
New offerings in a hospital setting…… 1. Repositioning ,[object Object],[object Object],[object Object],2. Additions to existing product lines ,[object Object],[object Object],[object Object]
New offerings in a hospital setting…… 3. Improvements and Revisions of Existing Products ,[object Object],4. New product lines ,[object Object],[object Object],[object Object]
New offerings in a hospital setting…… 5. New-to-the-world Products ,[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object]
Introducing New Market Offerings Nolan E. Pecho, MD MBAH Batch 8 Chapter 20

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V49 nolan pecho introducing new market offerings