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游戏变革——成就系统
互动百科产品部
陈岩
成就系统就是一套荣誉的获取和展示系统,
在游戏中主要区别于晋级系统。
0
200
400
600
800
1000
1 2 3 4 5 6 7 8 9 10
新仙剑奇侠传升级体系
单调的升级体系,只能根据设计好的路线进行:
打怪,探索,打怪,探索,打怪,探索,打怪,
探索,打怪,探索,打怪,探索,打怪,探索,
打怪,探索,打怪,探索,……
开放的剧情,开放的职业,开放的角色,多种收
集要素。
但没有社区平台,一切都只是自娱自乐
游戏背后是社区
成就系统的本质:目标,引导,荣耀
主角:XBOX LIVE,steam
XBOX LIVE是一个平台,融合了各种应用,
用户在其中娱乐、交流。
社区让成就系统如虎添翼:
1. 2500万用户
2. 每人每月40小时在线时间
3. 1800万人使用facebook或twitter
视频:Windows Phone 7中的 XBOX
XBOX中常见的4种解锁成就的方式:
1. 随游戏流程解锁
2. 特定方式解锁
3. 收集要素
4. 联机解锁
5. 隐藏途径
视频:荣誉勋章中的“跳跳乐”成就
VAVLE是世界上最大的PC游戏平台:
1. 3000万用户
2. 1200个游戏发布
3. 全球游戏市场70%的数字发布渠道
网站:store.steampowered.com
CS:S的成就
半条命是VALVE的核心产品,举世闻名的反恐
精英既是由半条命1的一个mod衍生出来的。
半条命2的单人版是以剧情驱动的,本作的成
就系统相当于为玩家设置一个个check point,
并且引导用户不断前进。
半条命2的成就
军团要塞2是一款多人竞技游戏,玩法和CS类似,
但强调兵种间的个性化以及多兵种的合作。
军团要塞2的成就
求生之路2,同样是半条命2引擎,“无双”类
游戏,关键词:协作,逃生。
视频:求生之路2的宣传片
求生之路成就一览
星际争霸
星际争霸2
平均游戏次数冲1代(发行12年)的385到2代
(发行半年)的530。(ign数据)
视频:星际争霸2预告片
• 2005年~2009年,视频游戏标称时间上限从
24小时上升为51小时(gamespot数据)
• 产生了300万“成就犯”
XBOX成就网站
天花板现象
受玩家生理、生活习惯所限,没有游戏能够突破首
日6小时,首周23小时的极限。
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3.6
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阿
凡
达
致
远
星
GTA4
现
代
战
争
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黑
色
行
动
星
际
争
霸
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游戏首日收入(亿美元)
休息一下吧!
Foursquare,08年互联网世界最热的现象
利用游戏机制吸引用户交互,挖掘交互中的关系做
营销。
街旁的个人主页
盛大糖果勋章馆

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