Telecommunications is a highly competitive industry that is always looking to the future. History matters little in a market where competitive advantage has everything to do with technology, execution, and presentation. France Telecom is a leader in this industry. Their Orange brand in paving the way into new markets. Learn briefly about how they are doing in relation to their competitors, the industry, and what other telecoms can learn from their Orange brand.

2. Industry Perspective

6. Industry Leaders Datamonitor© (Comp.). (2008, August). Fixed Line Telecoms and Wireless Telecoms – Industry Analysis . Retrieved February 26, 2009, from Business Source Complete Database Web site: http://web.ebscohost.com

8. Where does France Telecom fit into the industry?

9. Company Comparisons: Vodafone, France Telecom, Deutsche Telekom, Royal KPN

13. France Telecom’s “ORANGE” Brand

14. Number 50

16. Local Market Environment Sample KENYA