30 *Free* Tools to Measure Your Social Media Effectiveness
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Adam Prohel presentation at Online Marketing Summit in Las Angeles June 14th 2011 Want to measure what’s being said about your brand on blogs and social networks? How about your competitors? Maybe you’re launching a new product or service and need help reaching out to some key influencers. This session will take you through more than 30 free tools that will help you with all of this, plus more Focus: B2B/B2C on Social Media
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30 *Free* Tools to Measure Your Social Media Effectiveness
- 1. Post Click Marketing Practical Methods for Conversion Optimization Adam Proehl Managing Partner, NordicClick Interactive @adamproehl 6/13/2011
- 2. About Me 14 years of online marketing experience Principle at NordicClick Interactive – a full service Digital Marketing Agency Spoken at Pubcon, SEMPO, eMetrics, B2B, OMS, DMA Instructor at the Online Marketing Institute All around “Data driven kinda guy” Unapologetic Viking Fan (Don’t take my team!)
- 3. Topics What is a Conversion? What Conversions Matter to Your Business? Measurements Optimizing Poor Conversion Rates Post Conversion – Now What?
- 4. What is a Conversion? ?
- 5. What is a Conversion? $$
- 6. What is a Conversion? The Obvious Ones:
- 7. What is a Conversion? Commerce Transaction:
- 8. What is a Conversion? Free Trial:
- 9. What is a Conversion? Request a Quote:
- 10. What is a Conversion? Contact Us Form:
- 11. What is a Conversion? Phone Call:
- 12. What is a Conversion? Email Us:
- 13. What is a Conversion? Whitepaper Download:
- 14. What is a Conversion The “not always so obvious”
- 15. What is a Conversion Watch a video
- 16. What is a Conversion Read Case Study
- 17. What is a Conversion View Site Content
- 18. What is a Conversion Social Links
- 19. What is a Conversion Email Signup
- 20. What is a Conversion? Types of Conversions: A simplified lame sports analogy Points Assists
- 22. Follow up action/deliverable required
- 23. Varying degrees of value
- 24. May not capture name
- 25. Might not be an immediate follow up action
- 28. What Conversions Matter? How do you determine?
- 31. What Conversions Matter? Sub initiatives 30k ft view
- 32. What Conversions Matter? Map your external stakeholder touch points Start Here Simplified Example
- 35. Benchmarks
- 38. Measurements So My Site Conversion Rate is:
- 39. Measurements Site Conversion: Without context, it’s a useless stat
- 40. Measurements The Flaw of Averages
- 41. Measurements Making Conversion Metrics Useful: Adding Context Segmentation Assigning Value
- 43. Measurements Traffic Segmentation – “Points”
- 44. Measurements Traffic Segmentation – A level deeper: keywords
- 45. Measurements Traffic Segmentation – Understanding Behavior New Visitor Returning Visitor
- 46. Measurements Deeper Segmentation – Understanding Behavior New Visitor
- 47. Measurements Deeper Segmentation – Mobile & Landing Pages
- 48. Measurements Deeper Segmentation – Mobile & Landing Pages
- 49. Measurements Deeper Segmentation – User Platform
- 51. Campaign
- 52. User Systems
- 53. New vs. Returning Visitors
- 56. Measurements Doing the Math: Simple B2B Example Balance averages with granularity
- 58. Have buy-in from appropriate stakeholders
- 60. Measurements Assigning Value: Assists Where would he be without these guys?
- 61. Measurements Assigning Value: Understanding Assists Downloads
- 62. Measurements Deeper Segmentation – Type of Event
- 67. Optimizing Conversions Convergence of Art & Science Image Credit: Elaine Strosberg, UCLA
- 68. Optimizing Conversions User Experience
- 70. Segmentation capabilities (source, geo, date/time, OS, screen, etc)
- 71. Simple java script code
- 73. Hover Conversion
- 74. Time to Click
- 76. Optimizing Conversions Cheap (maybe) Tool: ClickTale Form Analysis www.clicktale.com
- 79. Other HeatmapsPrice: Free for 400 pageviews / mo $99/mo for 20k pageviews/mo Bigger Plans for bigger sites
- 81. Pick your users
- 82. 48 hour time limit from start
- 83. One Simple Task: “The most remembered words and phrases for your webpage”
- 86. Earn freebies by particpiating in testswww.usabilityhub.com
- 88. Ask follow up questions after image removed
- 89. Select number of responses you wantwww.fivesecondtest.com
- 91. Earn freebies by particpiating in testswww.fivesecondtest.com
- 92. Optimizing Conversions: The Landing Page Tool: Clicktest (from Usability Hub) www.theclicktest.com
- 94. See how many get it right (according to your vision)
- 95. Find holes in your design flowwww.navflow.com
- 100. Predicts eye movementsPrice: From $6 a test, also subscription option www.attentionwizard.com
- 101. Optimizing Conversions: The Landing Page Free Tool: Mobile Phone Emulator www.mobilephoneemulator.com/
- 102. Optimizing Conversions: Site Usability Cheap Tool: UserTesting.com www.usertesting.com
- 103. Optimizing Conversions: Site Usability Cheap Tool: UserTesting.com Follow up questions after site review Standard demographics www.usertesting.com
- 104. Optimizing Conversions: Site Usability Cheap Tool: UserTesting.com Video Follow Up Question Answers Price: $39 per test www.usertesting.com
- 105. Optimizing Conversions: Site Usability Cheap Tool: Feedback Army www.usertesting.com
- 106. Optimizing Conversions: Site Usability Cheap Tool: Feedback Army Price: $15 for 10 answers www.usertesting.com
- 108. 4 basic questions
- 109. Simple java script implementation
- 111. Optimizing Conversions: Practical Methodology The Three Click Rule: Forget it
- 112. Optimizing Conversions: Practical Methodology Make Crumbs
- 113. Optimizing Conversions: Practical Methodology Always allow time for testing
- 115. Product Line
- 117. Not rocket science – start simple
- 118. Learn & adjust
- 119. Buy in from Stakeholders5 2 1
- 121. Product Line
- 123. Post ConversionYour view of the web based leads
- 124. Post ConversionSales’ view of web leads
- 125. Post Conversion Close the Loop
- 126. Post Conversion Dollars & Margins (where you can)
- 128. Takeaway Points Understand what a conversion is Determine what applies to your business Measure Test Post Conversion: Close the Loop
- 129. Thank You Practical Methods for Conversion Optimization Adam Proehl Managing Partner adam@nordicclick.com 952-460-3331 @adamproehl www.linkedin.com/in/adamproehl Post Click Marketing
Notas del editor
- Just a couple of examples