2. About Me
• In Digital Marketing since 1998; specialize in complex & multichannel sales
• Principle at NordicClick Interactive – a full service Digital
Marketing Agency based in Minneapolis
• Spoken at many industry conferences including Pubcon, SEMPO,
eMetrics, B2B, OMS, SES, MDMA, BMA
• Instructor at the Online Marketing Institute & University of San
Francisco
• Long Suffering Minnesota Sports Fan
@adamproehl
11. #1: Key First Questions
• What is my business objective?
• Types of influencers? Who are they?
• What’s realistic?
• Needs of customers
• What will an “influencer” actually care
about?
@adamproehl
13. #2 Where to Look
A) Your own network & database
@adamproehl
14. #2 Where to Look
Example - Pinterest:
www.pinterest.com/source/YOUR_DOMAIN.com
@adamproehl
15. #2 Where to Look
Example – Facebook:
Know who’s checking in
@adamproehl
16. #2 Where to Look
Example – Email Database:
•
•
•
•
Behavior
Segments
Engagement
Interaction
@adamproehl
17. #2: Where to Look
B) Outside Influencers
Example: Niche Industry Blogger
@adamproehl
18. #2: Where to Look
Example: Niche Industry Blogger
Tool: Followerwonk
•
Bio Search
•
Influencers
•
“Wonk Score”
•
Good Starting Point
•
Geo
@adamproehl
19. #2: Where to Look
Example: Niche Industry Blogger
“Pharmaceutical &
Medical Device
Packaging &
Labeling”
• Twitter Lists
• G+ Circles
@adamproehl
20. #2: Where to Look
Example: Journalists
More than
90% use
Facebook,
Linkedin, &
Twitter
Used to be free
@adamproehl
21. #2: Where to Look
Example: Journalists / Media / Bloggers
Competitors
@adamproehl
22. #2: Where to Look
C) Chats & Forums
List of Chats: http://bit.ly/ubtjt3
• Google Spreadsheet
• Several lists floating out there
• Participate
• Create your own – topic related;
no shameless pimping
@adamproehl
24. #3 Make them feel special
• Customer Loyalty
• Nothing New
@adamproehl
25. #3: Make them feel special
Customer Loyalty Examples:
@adamproehl
26. #3 Make them feel special
• Customer Support
• Again, Nothing New
@adamproehl
27. #4 Think about the Rat’s _ss
• Why should anyone care?
• Will the right people care?
• Does it solve anything?
• Does it mean something to
your intended audience?
• Is it a shameless plug?
@adamproehl
28. #5
Don’t Be a Social Media
Douchebag Marketer
@adamproehl
29. #5: No Douchbaggery
• Nothing wrong with connecting
• Nothing wrong with an ad or promoted
post
• Nothing wrong with an occasional pitch
…but
@adamproehl