Discover the top 8 ways to start generating leads without breaking the bank.

1. Lead Generation
Inexpensive Tactics for Starting Out
Presented by:
Adam Proehl

2. About Me
• In Online Marketing since 1998; specialize in complex & multichannel sales
• Principle at NordicClick Interactive – a full service Digital
Marketing Agency based in Minneapolis
• Spoken at many industry conferences including Pubcon, SEMPO,
eMetrics, B2B, OMS, SES, MDMA, BMA
• Instructor at the Online Marketing Institute, and University of
San Francisco
• Long Suffering Minnesota Sports Fan

3. This is Me

4. Topics
• Tactics & How To’s
• Do’s & Don’ts
• B2C & B2B applications

5. #1
You need a list
@adamproehl

6. #1 You need a list
• Email is often:
– Overlooked
– under optimized
– Mis-used
• Not just about email,
but start here
@adamproehl

7. #1 You need a list
• Before you have a product
• Before you spend big $ elsewhere
• Think progress, not perfection
@adamproehl

8. #1 You need a list
Tool: “Coming Soon”
templates/examples
bit.ly/18ViTXD
@adamproehl

9. #2 Get something out of a visit
• Entice them to stay
• Get something of value
• Provide value in return
@adamproehl

10. #3 Retargeting
“Don’t let them leave, but when they do…”
@adamproehl

11. #3 Retargeting
• Low traffic minimums
–
–
–
–
Google (Display Network): 100 visits
Google (Search Network): 1000 visits
AdRoll (DSP on FBX): 1000 visits
Host of other networks, DSP’s, etc.
• Offer something compelling
– Draw them back
– Impressions will add up
@adamproehl

12. #3 Retargeting
Test Offers/Segments
1. Something not originally seen, but
relevant
2. The same thing, but with a slightly
different angle/pitch/approach
Attend a retargeting session!
@adamproehl

13. #4 WhitePapers
“Millions written…..Dozens read”
- Unknown
@adamproehl

14. #4 WhitePapers
Not opposed……….
• Don’t overuse or default to them
• Avoid the crutch default mentality
@adamproehl

15. #5 Whitepaper Alternatives
• Research Paper
• Study Guide
• Video (maybe)
• Archived webinar recording
@adamproehl

16. #5 Whitepaper Alternatives
• Webinar
• Templates
• Free Tips
• Industry Analysis
• Case Study
• E-Book
@adamproehl

17. #5 Whitepaper Alternatives
The list goes on…..
• Paper guide
• Podcast
• Step by step guide
• Live event access
BOTTOM LINE: Get creative
@adamproehl

18. #6 Surveys
• Create a survey
• Share on social networks
• Link from a landing page
(retargeting)
@adamproehl

19. #6 Surveys
• Give it away in exchange for participation
@adamproehl

20. #6 Surveys
Other Tactics:
• Targeted ad buys (“Get the report” approach)
• Retarget landing page visitors
@adamproehl

21. #6 Surveys
Tools:
• Survey Gizmo
• Survey Monkey
• Qualtrics
@adamproehl

22. #7 Partner, Partner, Partner
Leverage an existing list:
• Gain introduction
• Joint or sponsored webinar
• Interview / Procure content
• Co-brand or white label
(Obligatory Cheesy
Stock Photo)
@adamproehl

23. #7 Partner, Partner, Partner
Financials:
• Rev Share
• Bundle
• Trade
• Flat Fee
• Etc.
@adamproehl

24. #8 B2B Path
• Content
• Capture
• Nurture
• Close
• Report
@adamproehl

25. Summary
• Get a list
• Get a list
• Get a list
If you don’t, good luck with everything else!
@adamproehl

26. Thank You
Adam Proehl
adam@nordicclick.com
@adamproehl