This document discusses content marketing strategies across multiple online platforms. It notes that content should be researched, creative, connect with human feelings, and understand how content spreads. Measurement of content performance is important. An effective ongoing content marketing strategy can grow brands, increase sales, boost traffic, enhance productivity, and lower advertising costs. The mantra is to continually post content, as brands need marketing to survive even if they can live without advertising.

1. We buy golf - remix

2. CONTENT

3. It is everywhere!

4. FACEBOOK
YOUTUBE
Web-TV
TWITTER
INSTAGRAM
DISPLAY
GOOGLE+
PRINT
LINKEDIN
PINTEREST
BLOGG
WEBSITE
SEARCH
GMAPS
IMAGE
CONTENT
VIDEO
CONTENT
SNAPCHAT
TEXT
CONTENT

5. Many
sides..

7. and this side…

8. CNN covers Volcano

9. Inspired by Iceland

10. Biber in Iceland

11. 500k to +1M
5 years
tourists

12. this side also…

13. We buy Golf Mike

14. CONTENT

15. https://www.youtube.com/watch?v=BJ055z

16. So…

17. Anatomy of content marketing
• You have to Research
• Creativity
• Human connection / feelings
• Understanding how content syndicates
• Measure… measure … measure and …
• …understand it’s not a one stop shop – Omnipresence!
• Sprinkle of wow with an authentication twist
• Small bit of luck
the bottom line is

18. The bottom line
• Properly implemented & ongoing content marketing strategy will
• Grow your brand
• Increase sales
• More time for innovation
• Escalate traffic to your “assets”
• Enhance productivity
Lower advertising cost
= #GIMEE

19. Mantra = POST
Brands can live without advertising…
…but not marketing

20. Takk!
@Optimizeyourweb