![#066: We Bought the Car. Here's Why
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Emma, Official Sponsor of the UnPodcast
On this episode of the UnPodcast, we started off with a feel-good story that illustrates what
community is supposed to be, and why you shouldn't give up on social.
We also discussed our recent experience with buying a car, and why we chose to purchase from the
dealership we did, even though it wasn't the most convenient.
Other topics include:
[00:00:53.04] One of the advantages of getting a sponsor
[00:04:23.27] #OdinBirthday
[00:07:58.28] Why we love social media
[00:08:30.21] The flip side of bullying
[00:09:11.23] One of the best things about kindness
[00:09:49.17] What community is supposed to be
[00:11:22.03] Why you shouldn't give up on social
[00:12:41.10] What Alison puts over everything else
[00:13:50.27] So, we bought a car. . .
[00:14:18.17] Honk if you love soccer moms
[00:15:43.16] How shopping for cars (and everything else) has changed
[00:17:19.03] How to tell whether or not you'll get good service from a company
[00:18:16.02] What the world of car sales is all about
[00:18:57.02] The one job of businesses
[00:18:59.25] What businesses should do if someone emails them
[00:20:34.14] An example of when automation works
[00:21:17.03] A great way to use video](https://image.slidesharecdn.com/14340475285579d428cafc4-150611183210-lva1-app6891/85/066-We-Bought-the-Car-Here-s-Why-1-320.jpg?cb=1434047537)
![[00:22:11.29] How to differentiate yourself in the automotive business
[00:22:22.21] Treating customers like disruptions
[00:23:15.04] How digital has changed how we shop
[00:24:06.05] The better you are at service and communication, the farther people are willing to go
[00:24:29.21] Our negative difference maker
[00:25:21.25] The meaning of the word, "service"
[00:28:43.15] How car dealerships can make people customers for life
[00:29:34.23] The connection between sales of cars and maintenance
[00:29:38.03] How to avoid having to do the cheesy sales guy thing
[00:30:22.07] The experience gap
[00:31:26.02] The problem with automated review requests
And so much more. . .
Tweet This
Kindness can be contagious if you just allow it to be. [Tweet This]
I don't mind paying more if the company makes things easy for me. [Tweet This]
Reviews are great if you're good. Reviews are not good if you're terrible. [Tweet This]
Items mentioned in this episode
Kajiji](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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#066: We Bought the Car. Here's Why
- 1. #066: We Bought the Car. Here's Why Subscribe on iTunes RSS Feed Emma, Official Sponsor of the UnPodcast On this episode of the UnPodcast, we started off with a feel-good story that illustrates what community is supposed to be, and why you shouldn't give up on social. We also discussed our recent experience with buying a car, and why we chose to purchase from the dealership we did, even though it wasn't the most convenient. Other topics include: [00:00:53.04] One of the advantages of getting a sponsor [00:04:23.27] #OdinBirthday [00:07:58.28] Why we love social media [00:08:30.21] The flip side of bullying [00:09:11.23] One of the best things about kindness [00:09:49.17] What community is supposed to be [00:11:22.03] Why you shouldn't give up on social [00:12:41.10] What Alison puts over everything else [00:13:50.27] So, we bought a car. . . [00:14:18.17] Honk if you love soccer moms [00:15:43.16] How shopping for cars (and everything else) has changed [00:17:19.03] How to tell whether or not you'll get good service from a company [00:18:16.02] What the world of car sales is all about [00:18:57.02] The one job of businesses [00:18:59.25] What businesses should do if someone emails them [00:20:34.14] An example of when automation works [00:21:17.03] A great way to use video
- 2. [00:22:11.29] How to differentiate yourself in the automotive business [00:22:22.21] Treating customers like disruptions [00:23:15.04] How digital has changed how we shop [00:24:06.05] The better you are at service and communication, the farther people are willing to go [00:24:29.21] Our negative difference maker [00:25:21.25] The meaning of the word, "service" [00:28:43.15] How car dealerships can make people customers for life [00:29:34.23] The connection between sales of cars and maintenance [00:29:38.03] How to avoid having to do the cheesy sales guy thing [00:30:22.07] The experience gap [00:31:26.02] The problem with automated review requests And so much more. . . Tweet This Kindness can be contagious if you just allow it to be. [Tweet This] I don't mind paying more if the company makes things easy for me. [Tweet This] Reviews are great if you're good. Reviews are not good if you're terrible. [Tweet This] Items mentioned in this episode Kajiji
- 3. autoTRADER Canada AutoDome UnMarketing UnSelling Ontario teen has awesome party after #odinbirthday goes viral
- 4. Video provided by: AtomicSpark Audio recorded by: Wayne Cochrane Sound