How to be your ecosystem’s liaison animateur

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Everyone says to be a connector but you need to be proactive, persuasive & professional... find the value proposition for helping your stakeholders... Here is what I've learned!

Empresariales

How to Be Your Ecosystem’s
Liaison-Animateur
Norris Krueger
Norris.Krueger@@gmail.com
@entrep_thinking
Tweet us! #NACCE2013

How to Be Your Ecosystem’s
Liaison-Animateur
Norris Krueger, PhD, RTE
Norris.Krueger@@gmail.com
@entrep_thinking
develop.idaho /Tech Cocktail Boise 2014!

Stakeholder Value Propositions
• You have more stakeholders than you know!
[http://goo.gl/EJWwGE ]
• Start with highest leverage stakeholders
– Helping liaison-animateurs makes YOU….
• Distinctive Competence (not Core Comp)
• Want >>> Need
• Understand their “job”
• Understand their pain
• Understand their gain
Tweet us! #NACCE2013

Value Proposition Canvas
Tweet us! #NACCE2013

Customer Jobs
• What functional jobs is your customer trying
get done?
• What social jobs is your customer trying to get
done?
• What emotional jobs is your customer trying
get done?
• What basic needs is your customer trying to
satisfy?
Tweet us! #NACCE2013

Customer Pains
• What does your customer find too costly?
• What makes your customer feel bad?
• How are current solutions underperforming for your customer
• What are the main difficulties and challenges your customer
encounters?
• What negative social consequences does your customer
encounter or fear
• What risks does your customer fear?
• What’s keeping your customer awake at night?
• What common mistakes does your customer make?
• What barriers are keeping your customer from adopting
solutions?
Tweet us! #NACCE2013

Customer Gains
• Which savings would make your customer happy?
• What outcomes does your customer expect and what
would go beyond his/her expectations?
• How do current solutions delight your customer?
• What would make your customer’s job or life easier
• What positive social consequences does your customer
desire?
• What are customers looking for?
• What do customers dream about?
• How does your customer measure success and failure?
• What would increase the likelihood of adopting a solution?
Tweet us! #NACCE2013

• Identify stakeholders; identify what they
want (then see what you can help with)
• Deliver it.
• Have fun! And…
• Entrepreneur Up!
• Norris.Krueger@gmail.com 208.440.3747
@entrep_thinking (& Facebook, G+, LinkedIn).
Tweet us! #NACCE2013

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How to be your ecosystem’s liaison animateur

1. How to Be Your Ecosystem’s Liaison-Animateur Norris Krueger Norris.Krueger@@gmail.com @entrep_thinking Tweet us! #NACCE2013

2. How to Be Your Ecosystem’s Liaison-Animateur Norris Krueger, PhD, RTE Norris.Krueger@@gmail.com @entrep_thinking develop.idaho /Tech Cocktail Boise 2014!

3. Stakeholder Value Propositions • You have more stakeholders than you know! [http://goo.gl/EJWwGE ] • Start with highest leverage stakeholders – Helping liaison-animateurs makes YOU…. • Distinctive Competence (not Core Comp) • Want >>> Need • Understand their “job” • Understand their pain • Understand their gain Tweet us! #NACCE2013

4. Value Proposition Canvas Tweet us! #NACCE2013

5. Customer Jobs • What functional jobs is your customer trying get done? • What social jobs is your customer trying to get done? • What emotional jobs is your customer trying get done? • What basic needs is your customer trying to satisfy? Tweet us! #NACCE2013

6. Customer Pains • What does your customer find too costly? • What makes your customer feel bad? • How are current solutions underperforming for your customer • What are the main difficulties and challenges your customer encounters? • What negative social consequences does your customer encounter or fear • What risks does your customer fear? • What’s keeping your customer awake at night? • What common mistakes does your customer make? • What barriers are keeping your customer from adopting solutions? Tweet us! #NACCE2013

7. Customer Gains • Which savings would make your customer happy? • What outcomes does your customer expect and what would go beyond his/her expectations? • How do current solutions delight your customer? • What would make your customer’s job or life easier • What positive social consequences does your customer desire? • What are customers looking for? • What do customers dream about? • How does your customer measure success and failure? • What would increase the likelihood of adopting a solution? Tweet us! #NACCE2013

8. • Identify stakeholders; identify what they want (then see what you can help with) • Deliver it. • Have fun! And… • Entrepreneur Up! • Norris.Krueger@gmail.com 208.440.3747 @entrep_thinking (& Facebook, G+, LinkedIn). Tweet us! #NACCE2013

How to be your ecosystem’s liaison animateur

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How to be your ecosystem’s liaison animateur