A 2010 presentation for local units of teacher organizations that want to learn how to use social media.

1. Locals Speak:
Introduction to Social
Networking
Louisiana Association of Educators
Sharon Terrell-Director of Communications &
Technology

2. It is the age of engagement…
It is a communication revolution!

3. Did You Know?
YouTube Video Link
on next slide…

4. Web 1.0
One way communication
Controlled creator content
Static web pages

5. • Interactive communication
• Living, user-created content
• Moving away from static web pages

6. Communicating with Members
 Keeping members up-to-date and
using recurring communications
keeps them in the loop.
 This communication encourages
every member to become an active,
engaged participant in the
organization.

7. Characteristics of Social Media:
• Social media websites are free, web-
based services that build online communities
of people who share interests and activities
• Real time
• Easy to use
• Mass broadcast
• Users can interact

8. Why Use Social Networking?
•Authentic voice & transparency
•Give information in real-time
•Efficient distribution
•Can track activity
•Help shape state education electronic communications policies
•Members/prospective members are SN users; meet them where they are
•Engage university education students- current & potential members
•Allows for effective, creative mass communication
•Engage in important dialogue
•Gives members a forum
•Entertaining
•Place for re-purposing of good material for members
•Free (or low-cost) promotion of your local
•Build networks for the members
•Create your own people highway

9. Social Networking
YouTube Video Link
on next slide…

10.  Facebook is a social networking site that was
originally intended for college students, but today
anyone can join the network.
 Its’ purpose remains the same -- giving people a
way to share information in an easy and
entertaining way.
 Post news articles of interest to members, forum
for great conversation about education issues.
 You will also have non-members in your network.

12. Blogging
•Online journaling that focuses on a particular interest
•Don’t need technical knowledge as sites use templates
•The blogger uses a conversational style with a distinct personality
& voice
•If a blogger is representing an association, they must align their
philosophy
•Great space to post biting commentary about issues in your state’s
education landscape. Make sure that one person takes this task.
Read many blog sites prior to starting your own blog.
•Remember-most people are “lurkers” & do not post, but they are
reading
Note: The recommendation for social media activity is 3 postings per week
(at least)

13. Blogging
YouTube Video Link
on next slide…

15. UniServ Director-Aurelia Young’s Blog

16. Social Bookmarking
Del.icio.us is a free service that
offers people online storage for
their bookmarks, enabling them
to share information easily.

17. Social Bookmarking
YouTube Video Link
on next slide…

19. Flickr was launched in 2004, was acquired
by Yahoo in 2005, and is the world's most
popular repository of images and
photographs for online photo management.
Flickr allows users to store up to 100MB of
images per month for free and allows paid
subscribers ($25 per year) unlimited
storage.

20. Photo Sharing
YouTube Video Link
on next slide…

22. Ping.fm is a free social networking and
micro-blogging web service that enables
users to post to 40 social networks
simultaneously, including Blogger,
Facebook, Twitter, Delicious, & Flickr.

23.  SlideShare is the world's largest community for
sharing PowerPoint presentations.
 Individuals & organizations upload presentations to
share their ideas.
 Anyone can find presentations on topics that
interest them. They can tag, download, or embed
presentations into their own blogs & websites.
 Post presentations instead of sending or copying;
very efficient and green.

25. YouTube is a video sharing website
on which users can upload and share
videos; it is viral in nature.

27.  Free micro-blogging platform
 Writing in 140 character blasts called tweets,
people communicate with one another
 Creators married Short Code Messaging, SMS
(short message service) with creating social
groups
 Viral Concept
 Many Twitter Applications:
Tweet Deck - track & format tweets
HootSuite - schedule tweets
TwitPic - post pictures directly to Twitter

28. Twitter
YouTube Video Link
on next slide…

29. Building Your Twitter
Community
 Be transparent (why you’re really on Twitter)
 Make your message relatable to your members
 Provide value to your follower
 Spread the word about your participation
 Real time legislative information from capitol
 Tweet links to good information for members
 Retweet tweets from others you are following
 Short reminders
 Don’t use Twitter to push ads or brand messaging
 Don’t just Tweet but also follow others to join in or start
a conversation
 Don’t be boring!
 Don’t tweet anything about clients, co-workers, friends,
etc.
 Don’t divulge personal information

32. Designed for ease of posting on SN
websites
Great tool to use on the “fly”
Low price - $150
Low production value, but authentic
Easy to grab testimonials in the field
Use for rallies & other association
events & functions
Uses AA batteries
Great tool for an association
Get testimonials to post on YouTube
Get video of leadership for posting

33. A fun, low cost ($6 per month) tool to send out e-cards to
members.
Choose from hundreds of ecard, scrapbooking, and slideshow
designs for every occasion. It can be used for invitations to
association events, meetings, etc.

34. Safety
When used appropriately, social networking sites can be a
valuable, powerful tool for professional development, sharing
of resources, and social interaction.
But, be careful and thoughtful about the information you
share, and with whom you share it.
Most social networking sites have privacy settings to allow you
to control who can see your profile, pictures, and content.
Remember all postings with these tools are very “public”
A few simple tips to encourage social networking safety:
Think before you post
Each time you post a photograph or information on the web,
make sure you would gladly show it to the following people:
Your mother
Your students
Your superintendent
The editor of The New York Times

35. Dive into
Social
Networking!

36. Future of Social Media?
Second Life was started in 2003 as an
online virtual world by Linden Labs in
San Francisco.
Membership is free as users create
avatars — characters that are used to
move around and interact in the virtual
world.
Second Life is a fast-growing digital
world filled with people, entertainment,
education venues, experiences and
opportunity.
LAE and NEA are currently
exploring ways in which we can
use this exciting new concept.

37. Three Important Concepts about
Second Life for us:
1. For locals and state associations:
Can save $$$ holding AR, field staff
meetings, etc. on Second Life.
2. For locals and state associations:
Exciting new technology used to
build student membership and a
tool for them to use for meetings as
well.
3. Exciting, Immersive Teaching
Environment

38. Shakespeare
Globe
Theatre

39. St. Basil’s Cathedral,
Red Square, Moscow
Lenin’s Tomb

40. The Louvre

41. Alpine Executive Center

42. Second Life classroom