Maysalward R&D (MRD) is a mobile and online game development company founded in 2003 in Jordan. It is the first regional mobile game developer and launched the first localized mobile games in the Arab world. MRD has strong technical teams that have developed over 50 games across 12 regional operators. Their games are focused on innovation with cross-platform gaming and high scores across social networks. MRD aims to be one of the top 10 mobile and online game businesses in the Middle East through their portfolio of games and growth of their gaming audience.

1. MAYSALWARD R&D(MRD)
‘’WE PLAY FOR LIVING Since 2003’’
MOBILE & ONLINE GAMES

2. MAYSALWARD-LIVE TO PLAY
Founded in November 2003 by Nour KHRAIS
First Regional Mobile Game Development Company
Launched the First Localized Mobile Games in the Arab World
Headquarter Amman-Jordan and R&D offices in Irbid
Strong Business and Technical Team
Games Live in more than 12 Regional Operators
Launched games in Mexico(Telcell), USA and Europe.
Mobile and Online Games Development company
More about us in www.maysalward.com
Facebook Fan Page www.facebook.com/maysalward
YouTube Channel :http://www.youtube.com/nourkhrais

3. Maysalward(MRD)…
• First Mobile Game Developer in the Middle East.
• One of Top 10 Mobile and online games business in the Middle East
with international recognition .
• Owner of 50+ proprietary games and a character library that grows
by 20 new Mobile and 25+ online games each year.

4. Games R&D
Using a variety of research methodologies, MRD Team work side by
side with service provider to provide support in the following areas that
will be essential to develop unique games:
Market entry strategies
Market analysis,
Product and brand launch
review, and monitoring
Competitive intelligence data

5. WHAT MAKES US UNIQUE
Our Steady growth in the Online and Mobile Game industry
We have one of the fastest growing gaming audiences in the
Middle East all powered by our localized games creating a viral
marketing abilities.
We have the fastest and most efficient game studio in the Middle
East always delivering on time to the most demanding audiences
Our spirit of Innovation
Cross Platform Gaming
All our games are connected to Social networks and have high score
interaction .

6. GAMES & APPLICATIONS
We have full capabilities to create and deliver:
Mobile Games supporting Major Handset in the market
Nokia,SonyEricsson, Samsung and Smart phones such as
Blackberry and Iphone
Mobile On device applications such as Supermarket Ordering
system, Mobile RSS ...
Fully loaded Social Games with virtual goods
Online game portal (app store) connected to Social networks
like Facebook, twitter and netlogs…

7. STUDIOS
Studio One :Mill Studio-Mobile Development
Based in Irbid, Jordan
Creates 15+ Mobile games each Year for house publishing –all
games based on proprietary ideas
Fully branded ‘ Edutainment games’ with Britannica
Encyclopedia
Highly skilled team that understands global consumers &
trends, brands, their requirements and pure IP creation.
Creates games that are licensed by MBC TV, Rotana,
Zain,info2cell and others..

8. STUDIOS
Studio One :Raspberry Studio-Online Game and Graphic
Development
Based in Amman, Jordan
Creates 20 + Online games each Year for house publishing –
all games based on proprietary ideas
Creates 500+ Mobile and web Animation .
Highly skilled team that understands global consumers &
trends, brands, their requirements and pure IP creation.
Creates games that are launched on Facebook, El3abel3ab

9. MRD GAMES TEAM
Project Sponsor / Client
Game Producer
MRD Framework
MRD Management
Game Optimizers
Game Testers
Creative Team
Copy Writer
Game Engineers
MRD Mobile Game Development Process

10. Engagements www.maysalward.com
MRD is proud to be part of the Dubai World Expo Advisory
Board. http://www.gameexpo.ae/advisoryBoard.php
July 2010 RD is proud to be Speaker in China Game Business
http://en.chinagbc.com.cn/Meeting_yjr.aspx
MRD was invited to be part of the first Arabnet conference
http://www.arabnet.me/speakers.php
MRD was part of the ION Conference –Seattle, WA through the
following lecture:
Lecturer: Game Glocalization As Business Driver & Warranty
MRD was part of the Games and Story Telling program
Schedule 2006-2007.University of Art and Design Helsinki
Video venue: University of Tampere, lecture hall 1096, PinniB
http://www.gamesandstorytelling.net/Khrais-lecture-2007.html

11. We Offer www.maysalward.com
New concept development
Game Design
Graphics
Coding
Porting to different handsets
Debugging
Testing

12. Localization is the Key! www.maysalward.com
• Full localization is required in order for Mobiles & Online games to be
brought to end users in the market
• Game text and graphics localization together with cultural reference,
and market specific customization
• Direct interactivity with the service provider to improve end user
relation and royalty through Multiplayer games and Upload score
features

13. Glocalization ‘N’ games
In our words: Glocalization is the ability to see the whole
world in your eyes. A new world that's both global and local
being engaged to form a new hybrid.
Trying to keep some things local as everything goes global

14. TECHNOLOGY
•Java Technology( J2ME,J2EE,….)
•Flash Technology
•All our Games are developed using our Holodeck
•Holodeck is a internal Cross Platform Development tool that enables
all our Games to be Interactive Online, Mobile and Desktop to comply
with the Mobile Convergence Era.
•Porting to all enabled Java Handset including
windows mobile 6 , BlackBerry and Iphone
•In the Pipeline: 3D Gaming and Flashlight Games

15. WHY THEY PARTNER ? www.maysalward.com
Our Development Team is able to look at projects as if it were their
own, from both a business and a market standpoint. That means that
they look at the goals customers trying to accomplish, and don't just
develop mindlessly. They look for the best way to deliver the
meaning behind customer games `andthe best way to accomplish
their goals
We are your REAL PARTNER!

16. MAJOR CLIENTS www.maysalward.com
 MBC TV  Fuzzy Cell(VASP)
 Rotana RMSI  Takarub (VASP)
 Info2Cell (VASP)  NewSound (VASP)
 Arvato (Getmo)  SmartSMS (VASP)
 Britanica Encyclopedia  Iysis (VASP)
 Zain Jordan
 Orange Premium Partner
 Umniah Jordan
 Orange Jordan

17. DEVELOPMENT

18. GAME VALUE CHAIN www.maysalward.com
Content Content Content Content Consumption/
Creation Aggregation Marketing Distribution Usage
Sub Contractors Consumers
Publishers Online Portals [Web/ Mobile]
Game Game Distribution
Developers Platform Providers Mobile Games
Console
Game Technology Manufacturers
Telecom Operators
Providers
Payment
License Owners
Retailers

19. DEVELOPMENT PROCESS www.maysalward.com
The various levels of development process can be viewed in the diagram below.
This Process robust process to ensure that MRD deliver quality Games
Concept Develop Construct
Conception Proto type 1 release
Game Specification Quality Walkthrough
Story Board Play Testing
Technical Specification
Wrapping
Closure
Beta Release
Launch
Master/Gold Release
Project Approval

20. PRODUCTION PROCESS www.maysalward.com
Developers
Development
Operators
Publishers Social Networks
Production Business Development

21. MRD GAMES

22. OUR GAMES
Single Games
Social network connected games
Multiplayer Cross Platform Games
Competition Games –Upload Score server
Multilevel Games-Level Games

23. GAMES
*MUST Localized * Try and Buy Upload *Score Feature *Support Multilanguage

24. EDUTAINMENT
Britannica Encyclopedia
Britannica has developed a range of educational
"edutainment" mobile games. The games are
specifically designed for users particularly those
who wish to learn and have fun at the same time.
Our games are intended to help children enjoy
learning. As you will see from our range, the basis
of our mobile range is that it's designed to
challenge children, parents - in fact anyone with a
curious mind. The key is to make the learning
secondary, a default by-product of enjoying
playing the games

25. ONLINE GAMES

26. ONLINE GAMES

27. ONLINE GAMES

28. CASE STUDY
MBC TV
Client : MBC TV
Target Market: KSA and Other Gulf Region
Advertisement: TV ad
Games Developed :
Balote
Carrom
Tash Ma Tash I and II
Mustafa El Aga
Downloads: Highest in the History of GAMES
In the Middle East
LOCALIZED LOOK INT & KHALIJI
& FEEL RULES Q1 2010(Launched Trix)
Launching a MultiPlayer Cross Platform Games MPCP
Game.

29. Online for EISH SAFARI Programs (MBC3)
Launched March 2008
Players will enjoy and online and mobile
Version of the game.
The Search of treasure starts by reaching
To the Island then the action starts and other
Set of games and challenges wait for the player

30. FACEBOOK GAMES
Developed to support Anti Piracy Arab World Car racing
One of the Most popular Games on
Localization in games stories
Facebook

31. FACEBOOK GAMES
First Persian Games.
MRD works on number of Persian games
To tackle the Persian end users.

32. PENALTY ENGINE
Challenge your National Team Goalkeeper . A Java game that will let you practice your Football Skills and
see if your favourite Goal keeper is getting a good practice. As much as you win you are on the top list and
you might get a prize.
Look and feel
Can be fully customizable
with the desired brand
Rotating banners for advertising can take
at least 4 different brands banners Upload score feature
Through SMS that can
Create great competition

33. TAQUERIA (Shawerma) (I.0)
We recommend Players eat well before playing
this game as this game will explode their
appetite.
You have to be fast and serve your clients
before they get mad and you have to be clean
and spray the Flies in the right moment.
Then check your High score with other players
And be the King of the Game ..
TAQUERIA (2.0) will be ready with new and enhanced and new features on
August 2010

34. STREET FOOTBALL GAME
Champions comes from the streets# In the Middle East
and developing countries football playgrounds is not Users can select the
Logo of his team and t
popular and young fans goes to the street to enjoy the The outfit . All can be
sensation of the game. Goal Ingleizy game( English Goal) Customizable for a
brings the street to your mobile to enjoy your game at A certain brand.
anytime anywhere..
Users have more than selected location will
Ne the area where the
8 location to play. Player will play

35. Handsets Compatibility
The games are available on most of handsets available in the market:
Nokia Series 40, 60 and 80
• Sony Ericsson
• Siemens
• LG
•Motorola
•HTC and All Windows Mobiles run Java Machines
•Blackberry
•IPhone

36. El3abel3ab portal
•Online Mobile Portal acts as store front Unique Online
Games .Users can select their Own avatar that interact
In the Chat, Forums and Online Games.
Users rate and comments on the game they are
Playing.
•Live Support
•Support Both Arabic and English
•Easy Registration and Authentication process
•Token based downloads that builds royalty
Programs.
•Supported by a WAP download Center
www.el3abel3ab.com

37. Why successful games?
Easy to learn
Interruptible
WIN a PRIZE based
Rich social interactions
Take advantage of mobile innovations
Non explicit content

38. Future in Games
With launch of 3G across the world, carriers looking for more
advanced games, particularly:
Networked
 Basic Features
 Turn-based
 Real-time
 3D features
There is not that much difference in market tastes around the world for mobile and online games.
No matter how good game is, proper marketing support essential
38

39. WHERE ARE WE GOING?
Towards becoming the top 50 most trafficked online and
Mobile games business in the world. We have the content,
traffic, network and social assets to make this goal
achievable. On our side is a dream team to take us to our
destination. Already achieved some few humble milestones

40. FUTURE IN GAMES
Operators becoming much more picky about which games they
offer. This means differentiation and uniqueness to markets a
key
for companies to make money:
 Branding
 New genre of game for a certain market
 Different look and feel in playability
With new phones coming out faster than ever, ability to port
quickly becoming more important

41. FUTURE SUMMARY
Focus now is on networked games and other 3G type
content
Develop the Freeimum model on Mobile and Online.
Social gamers making up a bigger % of users monthly
Uniqueness and differentiation of a game even more
important than game play in some cases
Proper marketing support for game is a must and Build
more branded games

42. FREEMIUM MODEL ADOPTION
ADVERTISMENT
SPONSOR
MULTIPLAYER
MOBILE GAMES
ONLINE GAMES
ADVERTISMENT
SPONSOR
MULTIPLAYER GIFTS
REGISTRATION MICRO SERVICES
CROSS GAMING

43. SOCIAL TALKS
Evolution of the Social Gamer
ex : -Facebook audience open to more sophisticated
social games
Social apps developments have moved into social games
Social gaming has made everyone into a gamer and
Games as a more widely used marketing channel.