1. Social Media Marketing: Part One: Twitter Marketing
We are going to try to cover social media marketing from Twitter to Pinterest. This will be a
series of posts detailing each as much as possible. You can use this as a mini- course on social
media marketing. You might want to bookmark each of these article posts for future reference.
This will be an abbreviated course to get it all in one post. If you want a more complete course
on each subject, we are including a link for you to subscribe to the entire series which includes
course information on 8 social media sites.
Let’s Start With Marketing On The Social Media Site Twitter…
First you need to sign up with Twitter. Set up your profile with pertinent information about who
you are and what you do, business wise as well as personally. Choose your networking ally’s
carefully. Network with business associates, peers, and even competitors.
Regularly update your followers. Be careful not to overload them. Maintain a balance between
good updating and crappy updates that overwhelm them. They
will follow you if you are honest and believable.
Use Twitterfeed to automate most of the time consuming notification process. Use Twitter at
conferences and trade shows. You can let your customers see what you are seeing and doing
in real time. It can be fun and captivating to them.
Watch what others are saying. Be diplomatic when necessary, fun when opportunity presents,
contribute to the conversation because it is a two way street. Compliment as often as possible
and thank those that compliment you and make good on any complaints. In other words,
interact on a personal level as well as a business level.
Include some of the same information on Twitter as you do on your website to keep customers
that follow you on Twitter informed. Promote events such as upcoming sales or special events
that are about to occur that would be of interest.
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2. Direct people to other resources you use for marketing like your blog, website and other social
media. You can customize your home page and use a template that mirrors your website with
your logo etc. Use a follow me graphic that grabs their attention and it can also be customized.
Twitter Marketing Needs To Follow The Basic Premise Of Twitter…
Keep things casual, light, with a touch of humor. Heavy or too serious turns them off. The basic
reason to follow is so that it is entertaining. In case you don’t know it, Twitter allows for
multimedia additions. So, you can include video plugins on your page to post videos.
You can subdivide you Twitter page to include members of your staff which makes it more
interesting for people to follow the goings on of your business. And, you can also divide your
followers into groups like customers, competitors, personal contacts etc.
Don’t forget to get mobile. There are plenty of Twitter mobile apps available so
you can keep those busy on the go customers informed. Google
Maps and other map websites now integrate with Twitter for you to get on the map.
Contests are tons of fun on Twitter. Host an impromptu giveaway contest on
Twitter. You can do this every day, every week, monthly, whatever you
choose. A great way to keep your followers following. Ask for feedback which can help you
deliver what people want.
Use colors and fonts that fo along with your theme or template. These are important to the
impression you make to your followers. Keep it in line with your business format.
Make Twitter followers feel special by offering “Twitter followers only” specials
and coupons. This encourages new purchases as well as new followers. But, be sure not to use
Twitter only as a promotional site, add to the dialogue letting people know what else is
happening aside from your promotions.
What Your Twitter Marketing Should Not Do…
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3. Never mention a resource without lining itif at all possible. Back up your tweets with links and
your followers will place more trust in your opinions. And please, never use foul language even
if it seems necessary. It’s a page one NO! NO!
Don’t abbreviate too much, don’t be so vague they miss the point. Avoid arguments at all costs
if possible. While some people are belligerent and obnoxious, if you interact with them, you can
dig a hole and make yourself look bad.
By all means, do not be boring!! What you had for breakfast is not that interesting. Keep you r
post fresh, interesting, and fun. Don’t worry how many followers you have. It can distract from
the quality of your content.
Keep spammers and spam in any form out of your Twitter feed or it can ruin your Twitter page
period. Do not stop abruptly. If you are going to be away for an extended period, get a Twitter
Sitter to take your place.
There is much more to Twitter that is included in the information available for download when
you subscribe to the complete set of courses in this series. simply fill out the form to the right of
any page on our blog while the series is available and you will get the entire set of 8 social
media marketing tactics courses. ####
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4. Thank You for reading Our Blog. We hope the information is of value to you and you will return.
Please feel free to comment keeping your comments on subject and please make reference to
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Kindest Regards,
AJ
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