Falcon's Invoice Discounting: Your Path to Prosperity
Social Media Presentation
1. Everything You Always Wanted to
Know About Social Media
(but were afraid to ask)
Brian Wallace,
President, NowSourcing, Inc.
2. Overview
• What is Social Media?
• Know Your Way Around
• Dispelling Myths
• Planning Your Social Media Strategy
• How Do You Measure Success?
• Reputation Management
• Q&A
3. What is Social Media Marketing?
“Social Media Marketing (SMM) combines
the goals of internet marketing with social
media sites…[through]…viral marketing to
build idea or brand awareness, increase
visibility, and possibly sell a product or
service...”
http://en.wikipedia.org/wiki/Social_media_marketing
4. Social Media Marketing Cycle
Initial Buzz/Conversation Authority Links Google Rankings
Continue the conversation
5. Ok, but What Actually is it?
• Aggregation
• Blogging Conversation
• Bookmarking Conversion
• Microblogging Google Ranking
• Social News Links
• Social Networking
6. • What is Social Media?
• Know Your Way Around
• Dispelling Myths
• Planning Your Social Media Strategy
• How Do You Measure Success?
• Reputation Management
• Q&A
14. • What is Social Media?
• Know Your Way Around
• Dispelling Myths
• Planning Your Social Media Strategy
• How Do You Measure Success?
• Reputation Management
• Q&A
15. Dispelling Myths
Myth #1: Social Media = adding site widgets.
Reality: You need to rework your site.
16. Dispelling Myths
Myth #2: Isn’t social media just for “kids” ?
Reality: Nope, social
media is for all.
17. Dispelling Myths
Myth #3: I’m a small business, does social
media really apply to me?
Reality: It was made for you.
18. • What is Social Media?
• Know Your Way Around
• Dispelling Myths
• Planning Your Social Media Strategy
• How Do You Measure Success?
• Reputation Management
• Q&A
19. Planning Your Social Media Strategy
• Set your goals
• Establish team responsibilities
• Find the “influencers”
• Listen to the good, the bad, and the ugly
• Join the conversation
• Listen some more
• Measure against goals
22. • What is Social Media?
• Know Your Way Around
• Dispelling Myths
• Planning Your Social Media Strategy
• How Do You Measure Success?
• Reputation Management
• Q&A
23. How to Measure Success
• New industry, lots of debate
• Traditional ROI need not apply
• Conversations
• Links
• Authority
• Google Links
• CPM models
• Response Time
• Sales
• PR
24.
25. • What is Social Media?
• Know Your Way Around
• Dispelling Myths
• Planning Your Social Media Strategy
• How do you measure success?
• Reputation Management
• Q&A
27. Do it Yourself / Not Doing it Hurts
“Dell Support”
• 450+ searches/day
• 24k+ in January 2007
Oh my!
28. • What is Social Media?
• Know Your Way Around
• Dispelling Myths
• Planning Your Social Media Strategy
• How do you measure success?
• Reputation Management
• Q&A