contain

1. CONTENTS
1 CONCEPT
1 CONSUMER
2 CUSTOMER
2 INTRODUCTION - CONSUMER BHAVIOUR
1 MEANING AND DEFINITION
2 UNDERSTANDING CONSUMER FOR
BRAND BUILDING
3 ECONOMICS
4 BUYING BEHAVIOUR
5 BUYING DECISION
3 POTENTIAL INFLUENCES ON CONSUMER
BUYING BEHAVIOUR
1 INFLUENCE OF ATTITUDE
2 INFLUENCE OF PERSONALITY
3 PERSONAL VALUE
4 LIFE STYLE CONCEPT
5 INFLUENCE OF PEER GROUP
6 INFLUENCE OF SOCIAL AND ECONOMIC
CLASS
7 INFLUENCE OF FAMILY
4 BUYERS BEHAVIOUR
1 BUYER BEHAVIOUR MODEL
2 HOW TO PREDICT BUYERS BEHAVIOUR
3 DECISION MAKING
5 PURCHASE
1 METHODS OF PURCHASE

2. 2 PROCESS OF PURCHASE
3 RESULT OF PURCHASE

3. Concept
Consumer
Customer
Introduction – Consumer Behaviour
Meaning and Definition
Understanding Consumers for Brand Building
Economics
Buying Behaviour
Buying Decisions
Potential Influences on Consumer Buying Behaviour
Influence of Attitudes
Influence of Personality
Personal Values
Life Style Concept
Influence of Peer Group

4. Influence of Social and Economic Class
Influence of Family
Buyer Behaviour
Buyer Behaviour Model
How to Predict Buyer Behaviour
Decision Making
Purchases
Methods of Purchases
Process of Purchases
Results of Purchases
Case Study
Research Methodology
Profile of Hair - Oil Industry
Organization Profile
Data Collection and Analysis

5. SWOT Analysis
Findings
Conclusion
Recommendation