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Introduction to social media
- 1. Social Media 101 TERMINOLOGY, TOOLS, AND RESOURCES
- 2. What is it? Live content sharing Community engagement A new age of marketing A stepping stone to real life relationships © 501 Commons
- 3. What can it mean for my organization? Active engagement with your community Relationship building with your clients, funders, and partners Increased visibility, especially with younger people Higher volume of donations Celebration and promotion of your organization as well as others © 501 Commons
- 4. Social Media Terminology Basics Blogging Story telling, content sharing, and event promoting through a social media tool on the internet Now a more general term for updating your social media Newsfeed The stream of postings on a social media site. Users can interact with your newsfeed by “liking” it, commenting or sharing it with others and can follow links in the newsfeed Followers People who are subscribed to your content, and can comment and interact with it. Your content appears in their newsfeed © 501 Commons
- 5. Retweeting and Sharing Social Media Terminology Basics The reposting or forwarding of a post, so that it shows up on your page #Hashtags A word or phrase preceded by a # symbol. When many people use the same hashtag you can follow all the postings by any person on that topic Trending A topic or content that is being shared, commented on, or searched for in the social media sphere © 501 Commons
- 6. Social Media Tools – The Big Four Facebook Primarily a personal social network Can be a place for community building Good for event coordination and sharing Twitter Micro blogging Good for: Sharing news & info about events, to start a discussion or get feedback, to find out what’s happening LinkedIn Career-oriented Good way to identify and build relationships with professionals Hoot Suite Manage multiple social media tools Schedule messages and tweets Analyze traffic © 501 Commons
- 7. Resources Idealware: The Nonprofit Social Media Decision Guide (http://idealware.org/reports/nonprofitsocial-media-decision-guide) 501 Commons: Technology Knowledge Center (http://www.501commons.org/resources/tools-andbest-practices/technology-knowledge-center) © 501 Commons
Notas del editor
- What does social media mean in general?Social Media is a means of facilitating interactions between people, groups, companies, and organizations. This means creating, sharing, and commenting on content among themselves and others in their community. Examples of social media include social networking sites like Facebook, Google +, and LinkedIn, content communities like Youtube, or information sources like Twitter.Social Media can be understood as similar to traditional media like the news, only with greater interaction from the participants, greater ease and immediacy of information, and the ability to communicate faster than ever before.Social Media is rapidly becoming the method in which information is shared in our culture, so it is no surprise that so many organizations have gotten on board with using these tools.
- What does social media mean for your organization?Active engagement with your community –Social Media allows your audience to give feedback to content and messages in real timeRelationship building – Social media can be the stepping stone to more event attendees, donations, client, organization, and partner story telling- ultimately leading to an expanded network of real life connections. Increased visibility – especially to untapped demographics that aren’t engaged in conventional media practices. This is the direction that communication is going in. Traditional media is on the decline with the use of digital media to acquire information is on the rise.Higher Volume of Donations – Many people with the money end up not donating because of the time it takes to write a check, mail out a letter, or make a phone call. Social media gives organizations the opportunity to let people donate digitally using a check card. Since online marketing is also on the rise (such as Amazon), and the fact that most popular browsers enable users to store their CC information to enter it automatically into a webpage, donating becomes a process of just clicking a few buttons. You don’t even have to grab your wallets these days! While social media tools do not generally host these transactions, they enable the connection to these services. Celebration and promotion – Not only is social media an opportunity to promote your events, needs, and story- it is also an opportunity to celebrate the successes of your partners and friends (ask Nancy for source). This plays back into relationship building. Whether it’s reposting content or passing along a message, social media is an opportunity to promote partners that share the same goals in your community.
- Blogging – Derived from “web logging”. Followers – Newsfeeds
- Idealware:They created The Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. From tool-by-tool comparisons and strategies for success to ways to integrate multiple channels, the guide is built upon extensive research, interviews with experts and other users, and our own broad experience.