The document discusses social media platforms like blogs, Facebook, and Twitter. It provides key elements, niches, examples of metrics, and tips for each platform. Some key findings from surveys of 37,600 respondents in 53 countries are that those affiliated with brands online feel more positive and loyal toward those brands, and email still has a strong impact on those feelings. The document emphasizes that social media is just one part of an organization's toolkit and that engagement is more important than just broadcasting messages. It concludes that an organization needs to be "likeable" online as much as offline in order to be successful with social media.
2. Technology Waiter “How am I suppose to do all of this, I already don’t have enough time to do my job(s)?”~Previous Participant~ I provide the menu and recommendations … You pick a couple items to try and go from there
21. Key Elements Of A Blog Clear Focus of Topics Ability to Comment Categories Tags RSS Feed
22. A Blogs Niche Establish yourself as an authority Build community around your topic areas Demonstrate you are relevant/topical Website Traffic and nerdy SEO stuff
23. Blog Metric Examples Number of Comments Backlinks Number of RSS subscribers Social Sharing
24. Blog Tips Be careful with the “Labels” Use appropriate format Guidelines or “House Rules” Keep the focus on the community
26. Key Elements Of Facebook Fan Page Comments User News Feed Share/Like buttons Multi-Media Experience
27. The Facebook Niche Working to be the hub of “everything” Overlap between Org and user’s personal Existing community large and growing Power of the share/recommend
34. Twitter Tips Keep Your Handle/Name brief (RT-able) Use hashtags wisely Keep your listening ears on Be reciprocal in your relationships
35. Major Takeaways Social Media is an important Social Media is only one part of the toolkit Engagement is the minimum/ No broadcasting Not “Likeable” offline = Not “Likeable” online