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Social Media | The Big 3
Technology Waiter “How am I suppose to do all of this, I already don’t have enough time to do my job(s)?”~Previous Participant~ I provide the menu and recommendations … You pick a couple items to try and go from there
Technology Waiter Don’t Overeat the Technology
Road Map ,[object Object]
Facebook
Twitter
Wrapping Up,[object Object]
Is it all hype or is there real data for Social Media?
Wave 5: The Socialization of Brands ,[object Object]
53 countries
Since 2006,[object Object]
Email Still Matters Impact on feeling more “Positive & Loyal” Source: Universal McCann , Wave 5 Report
Idealware | Social Media Decision Guide ,[object Object]
Discussion Groups (6)
Case Study Analysis (273)
Facebook Survey (271)
Twitter Survey (69),[object Object]
Idealware | Social Media Decision Guide Source: http://www.idealware.org/topics/social-media
Idealware | Social Media Decision Guide Source: http://www.idealware.org/topics/social-media
What Is A Blog
Key Elements Of A Blog Clear Focus of Topics Ability to Comment Categories Tags RSS Feed
A Blogs Niche Establish yourself as an authority Build community around your topic areas Demonstrate you are relevant/topical Website Traffic and nerdy SEO stuff
Blog Metric Examples Number of Comments Backlinks Number of RSS subscribers Social Sharing
Blog Tips Be careful with the “Labels” Use appropriate format Guidelines or “House Rules” Keep the focus on the community
What Is Facebook
Key Elements Of Facebook Fan Page Comments User News Feed Share/Like buttons Multi-Media Experience
The Facebook Niche Working to be the hub of “everything” Overlap between Org and user’s personal Existing community large and growing Power of the share/recommend
Facebook Metric Examples| Page Insights Demographics Interactions Trends/Changes Traffic
Facebook Tips Custom/Promotion Tabs Vanity URL Stop Broadcasting Contests
What Is Twitter
Key Elements Of Twitter Tweet RT List #Hashtags

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Social Media: The Big 3 for Nonprofits