1. Twitter 101 Brown Bag:
February 1, 2012

2. Welcome
@mandimoshay / @npowernw @abbynaf
Mandi is the Community Engagement Manager at Abby is an AmeriCorps VISTA serving at NPower
NPower Northwest. She's responsible for Northwest. She's a recent transplant to Seattle and
communications, social media, event has a background in libraries. Abby brings with her
coordination, and management of the volunteer a strong interest in helping individuals and
program. organizations learn how to best use technology to
improve their lives.

3. NPower Northwest
• Vision
– A thriving community with high performing
nonprofits.
• Mission
– To strengthen the nonprofit sector by catalyzing
innovation and driving adoption of technology
solutions.

4. Agenda
• Intro to Twitter
• Twitter statistics
• Nonprofits using Twitter
• Our top five Twitter tips
• Discussion

5. Intro to Twitter
Think of Facebook as a mall
• A destination
• A space for conversation
Photo Credit

6. Intro to Twitter
Twitter is more of a cocktail party
• Stream of information
• Real-time response
• Networking
Photo Credit

7. Twitter Growth
Source: Twitter Blog

8. Twitter Demographics
Source: Pew
Research Center

9. Twitter Demographics: Age
Source: 2011 Social Network Analysis Report

10. Twitter Demographics: Gender
Source: 2011 Social Network Analysis Report

11. Twitter Demographics: Income
Source: 2011 Social Network Analysis Report

12. Nonprofits and Twitter: Numbers
Source: NTEN Nonprofit Social Networking Benchmark Report

13. Nonprofits and Twitter: Use
• United Way of King County – Responds to
feedback both positive and negative
• SeattleWorks – Live tweets events to increase
awareness
• American Podiatric – Uses Twitter search to
find and engage new audiences

14. Nonprofits: Respond to Feedback

15. Nonprofits: Live Tweeting

16. Nonprofits: Using Twitter Search

17. Social Media Goals

18. Social Media Goals
Analytics and management tools
• Some tools (HootSuite & TweetDeck)
• Schedule posts
• Analytics tools
• Following vs. followers

19. Questions?
Photo Credit

20. Top Five Twitter Tips
5) Fully brand your presence
• Avatar
• Customized background
• Bio with links

21. Brand Your Presence

22. Brand Your Presence

23. Top Five Twitter Tips
4) Be human
• Unique tone
• Transparent about who is doing your tweeting
(when you are sharing relevant content do it
in your own voice)
• Be willing to appear imperfect
• Use young Twitter friendly volunteers for
tutorials, but not necessarily have them take
over your stream (Consistent voice is
important for branding)

24. Be Human

25. Top Five Twitter Tips
3) Build relationships, but don’t be spammy
• Lists, mention vs. reply, the value of RTing and
thanking, being responsive
• Share links back to website/blog to encourage
further engagement

26. Build Relationships

27. Build Relationships

28. Top Five Twitter Tips
2) Be re-tweet able
• Select a short relevant handle
• Content curation - find interesting things and
link to them
• Use searchable keywords

29. Be Re-Tweetable

30. Top Five Twitter Tips
1) Listen and Engage
• Connect with your nonprofit peers and not
just your constituents
• Use nonprofit hashtags
• Search for relevant keywords to your
organization and respond to good and bad
• Connect with the right people & tweet with
them

31. Listen and Engage

32. Resources
• 7 Tips to Optimize Your Twitter Page
• 5 Nonprofits Using Twitter Right
• 30 Useful Nonprofit Hashtags
• Twitter’s Official Blog
• Social Media Examiner
• Hope140

33. Thank You
Abby Nafziger Mandi Moshay
AmeriCorps VISTA Community Engagement
abbyn@npowernw.org Manager
@abbynaf mandim@npowernw.org
@mandimoshay
NPower Northwest
Website: www.npowernw.org
Facebook: www.facebook.com/npowernw
Twitter: @npowernw