1. DS & Knight Editorial Training February 17, 2017

4. Weekly Webinars

6. We'll look at the most effective ways to write for your online audience. Experiencing a story on air vs. online is quite different, which is why it's important to know the audience you're writing for. We will cover techniques to convert existing radio scripts into web stories, and take a look at excellent web-first storytelling by member stations. Features and Spots Radio features have different structures from online features. In this session, we will look at those differences and share what works best for the online audience. We will also have a brief introduction to online user habits. Headlines and SEO Headlines can make or break a story. Headlines have become even more important as more and more people use search engines and social media to find your stories. In this session, we'll take a look at ways to improve headlines to grab readers and grow your online audience. Breaking News This will be a Q&A session with a member station reporter who has done breaking news online. We'll hear about coordinating resources, relevance in the local market and the impact on online audience engagement after the event is over. Web Writing -- Three Weeks

7. 11-Week Online Intensive

9. Leadership: Three-day conference including travel, bi-weekly check-in, final week of training host a retrospective with staff or optional one-day on-site visit. Facilitators : Identify a point person for engaging staff in training, including hosting webinars, tracking staff participation and overall training goals. Time: 3-5 hours a week, including weekly check-in with DS training team Station staff: Staff will attend weekly webinars, group discussions and may be required to participate in workshops and assignments. Time: 2-3 hours a week 11-Week Training Expectations

10. On-Site Training

12. Questions? Visit: editorial.digitalservices.npr.org/ Write: editorial@npr.ds.org Call: 202-513-2424