4. 4
Getting to know your audience with
analytics
Headline writing
Web writing
Your daily workflow
Visual storytelling
Finding images, videos and stories you
need
Previously, on #NPRKnight
7. 7
Distribution: Sharing your stories as a
station or an individual
Reporting: Finding story ideas from your
social media community
Creation: Create stories that people want
to share
Welcome to the social media part of our
training
8. 8
Welcome to the social media part of our
training
http://bit.ly/NPRKnightsocialmediagu
ide
9. 9
1. Welcome
2. Anatomy of a Facebook Post
3. 7 more Facebook tips
4. Assignment
5. Introduction to Twitter chat and scavenger
hunt
#NPRKnight social media training Week
1:
10. 10
Facebook is a resource for
community, audience and
conversation
29. 29
1. Fill out your page
2. Disconnect Facebook and Twitter
3. Play with frequency and timing
4. Be human
5. Connect with your community
6. Set goals and measure
7. Be flexible
54. 54
Assignment:
Create two different Facebook posts
Send us either a link to the post on Facebook, a
screenshot of the post, or write a draft,
Send it in an email to dseditorial@npr.org, with station
call letters in subject line
56. 56
Twitter Contest
Twitter can be a great tool for journalists
and we believe it is best learned by doing.
The purpose of this contest is simple -- so
you can learn the value and best
practices of Twitter by actively using it.
The contest is a way to make it fun and
just a tad competitive.
57. 57
Scavenger Hunt Contest Tasks
1) Tweet at least once during the
#NPRKnight Twitter chat with WBUR's Curt
Nickisch.
Go to http://n.pr/nprscavengerhunt for tasks
2-5 to get a leg-up on the competition
58. 58
Awards
Gold Star: Completes scavenger hunt
and uses Twitter well.
Newcomer: Individual who is newer to
Twitter, uses Twitter well, and completes
scavenger hunt.
Wildcard: Wildcard!
Station: Station with the best overall
showing by individuals in scavenger hunt
59. 59
FAQ
Use your individual account
Account must be public
Starts May 9, Ends May 24
Tweets must all include the hashtag
#NPRKnight
Winners judged by NPR Digital News
Trainers
61. 61
#NPRKnight Twitter Chat
Friday, 2-3 p.m. ET
Special guest WBUR reporter @CurtNickisch
Submit questions for Curt by tweeting with
hashtag #NPRKnight
Follow along on TweetChat.com
63. 63
Three things to remember:
1. Assignment: Create two different
Facebook posts
2. Twitter Chat: Friday, 2-3 p.m. ET
under hashtag #NPRKnight
3. Twitter Contest: Start tweeting!