9. Strategic Management 5. Key Performance Indicators (How will we measure our success?) 4. Strategies & Tactics (How will we get there?) 2. Key Business Issues (Where are we?) 3a. Vision & Mission (Who are we? What is our Purpose?) 3b. Brand Positioning /Value Proposition (How do we wish our brand to be perceived? What added value do we bring?) 3c. Objectives (Where do we want to be? When?) 1. Situation Analysis (What is the Competitive Domain? How is it trending?) 6. Performance Dashboard (Are we on track? Should we take corrective measures?) Return to ... Concepts
10. OrientAction Grid ® Strategic Product Portfolio Management A Return to ... Concepts The OrientAction Grid ® is a registered trademark of Objexis Corporation D C B
13. Example Strategic Models Competitive Sets Segmentation : Leadership through product portfolio strategy! Product & Service Mapping: Which products & services most contribute to our value? New Product Imaging : New products that beat the odds! Vision & Mission: Inspire & align your organization! Performance Scorecarding: Performance aligned to business strategies and tactics. Competitive War Games: Be the competition to beat the competition!