Examination of issues related to market segmentation, the importance of linking need to action, and how to evaluate market segments with product grids or battle maps.
9. Implement Target by Positioning Understand where customers “position” your product in the market.
10. Summary Reasons to Segment Market Definition of Market Segmentation Link Need to Action 5 Steps in Segmenting Market Criteria in Forming Segments How to Prepare Segmentation Battle Map Implement Targeting by Positioning All rights reserved. Robinson 360 2011.