A presentation given on the history of 3D printing in the UAE and various retail applications in the Gulf. Given by PRECISE Concept's CEO Lothar Hohmann at DesignWeek, held at the American University of Sharjah's College of Architecture Art and Design.

1. A PIONEER IN
INNOVATIVE MARKETING
SOLUTIONS
American University of Sharjah
Design Week
V.1.0
PRECISE GROUP, APRIL 2013

2. PRECISE was established in the UAE in 2002
introducing sub surface laser technology to the
Middle East for etching of high quality crystals.
Retail presence started with Dubai Duty Free and
the retail portfolio focused on 3D and 2,5D sub
surface crystal laser engraving of
images, mainly
characters and
landmarks.
Rapidly the company
has grown into
corporate channel as
well producing trophies,
awards and premium
gifts with crystal for
internal and external
use of the corporate
customers locally and
internationally.
PRECISE is an early adopter of 3D technology and 3D design
applications in the region
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3. Beginning of 2008, PRECISE management witnessed the
early ages of commercial 3D printing technology in the
USA.
First business idea was to print out 3D designs for trophies
and awards with 3D printing technology however the
technology was not yet ready to give the texture and
finishing quality of PRECISE standard.
PRECISE products and services are inspired from putting ourselves
into our customer’s shoes
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4. The Company started creating a
technological concept where 3D full
body scanning data could be
manipulated to 3D color printing and
results would deliver the quality
standards of PRECISE.
Inspired with the customer demand of 3D full body engraving in
crystal blocks, the management started searching technological
options of 3D scanning for full body of individuals. The answer
was found in the “uniform industry”… where uniform fittings
were done based on full body scan.
In 2012, TIM® (This Is Me) was made
possible and since then it continues to
fascinate the crowds.
PRECISE is the developer of first 3D full body color printing
in the world
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5. PRECISE continuously develops TIM ® product range
Duplicates the likeliness of a real
person, capturing their every
unique feature in full colour
reproducing an astonishing mini
statue.
TIM (This Is Me)
Converts a digital photographic
image into an amazing 3D
portrait.
TIMPic
Captures the person exclusively
in the bust format placed on a
premium crystal base that allows
engraving of a message.
TIMBust
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6. 3D Printing services; re-constructing the life to scale…
3D Printing Services is offered for objects or
prototypes with complicated internal external
features that can not be manufactured
economically and rapidly by other means.
Some applications include;
 Architectural structures
 Topographies
 Freeform objects, designs
and many others
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7. Today PRECISE Group provides solutions within
the scope of several business verticals such as 3D
Crystal Laser Engraving, Surface Laser Engraving,
Merchandise, Global Promotional, and Innovative
Retail concepts in addition to the 3D Printing.
The Company employs a hundred and twenty
dedicated professionals in creating best quality
personalized luxury items and best class service to
its customers and partners.
Located in Dubai Investment Park with a state of
the art production facility and 15,000 square feet
property capable of accommodating 1.7 Million
kilograms of raw material.
PRECISE Group has earned trust to establish long
term business relationship with worlds A+
organizations
The name PRECISE reflects the company’s brand promises
“Precision, Perfection and Professionalism”
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8. Retail product range of PRECISE for 3D crystal engraving
and 3D printing
2D Laser Engraving on Crystal 3D Laser Engraving on Crystal TIM (This is Me) TIM Pic (2.5D)
TIM Bust Chrome Sprayed Online Content 3D Printing Services
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9. Future path of PRECISE on 3D Printing
Scale the business from niche to upper mainstream
Increase the variety of applications, offerings
Develop strategic partnerships for online content
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10. - END OF PRESENTATION -
THANK YOU
PRECISE Trading LLC
Building W4 D1
Dubai Investments Park – 2
Dubai | United Arab Emirates
: +971 4 885 8603
:
managercrm@preciseme.com
: www.preciseme.com 13
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