This is a presentation I gave to my agency to keep us up to speed on the latest in online communication trends. It touches on Web 2.0 design and open source, but focuses mostly on the social web.

1. Web 2.0 Hosting the Conversation

2. The World in Which we Live The Consumer is in Control

3. Consumers have unlimited options

4. Consumers are avoiding advertising Pop-up Blocker

5. Some are revolting against it

6. Consumers are Online

9. Consumers are going to the web What are they finding?

10. Web 1.0 Company to Consumer: Shut up & listen Consumer to company: Is anyone there?

13. If Web 1.0 is dead… …what is Web 2.0?

15. Web 2.0 Design Customers want a rich user experience

16. MINIUSA.com

17. comeclean.com

18. nike.com/nikeplus

19. Web 2.0 Open Source If you want to get, you gotta give

20. aws.amazon.com

21. code.google.com

22. RSS

25. Web 2.0 Communication Who will host the conversation?

28. Social Media put Consumers in Control of the conversation Every consumer is…

29. … a publisher

30. …a DJ

31. …an expert

32. …a broadcaster

33. …an editor

34. …a network

35. …a critic

36. …syndicated

38. Changing MSM The mainstream media are opening their sites to citizen journalism

39. ushare.keloland.com/ushare

41. Changing Companies Companies are creating what are essentially online databases that capture user generated content

42. amazon.com

43. ebay.com

44. musicdownloads.walmart.com