In todays economic climate there may be no better time to become a Strategic Business Partner with other Departments within your Company or Organization....

1. Becoming A Strategic Business
Partner
Nicole Scruggs
nscruggs@nicsu.com
443-642-7540
www.careerinet.com

2. Becoming A Strategic Business Partner
• Cut Back and Control Expenses
• Accepting New Assignments

3. Becoming A Strategic Business Partner
• 37% of Employers have started or are
planning an organization wide
restructuring within the next 12 months
• 34% Specifically stated that they
planned to conduct HR function
restructuring within the next 12 months
Research by Fay Hansen, Cost Cutting Carefully , Oct. 2008

4. Becoming A Strategic Business Partner
• Early and active involvement in key strategic business
choices.
• Become the partners of decision makers
• Focus on shared strategic priorities
• Challenges old ways
• Actively promote innovation
• Advances the bottom line
HR Magazine, “Charting a New Role As Strategic Business Partner, by Cynthia A. Metzler,
March 15, 1998

5. Becoming A Strategic Business Partner
Cut Back And Control Expenses
• 54% of HR Professionals say that their budgets
either decreased or stayed the same compared to
12 months ago
• 41% anticipated a cut in the advertising, travel
and other ancillary costs associated with recruiting
SRHM 2008 Survey of HR Professionals

6. Becoming A Strategic Business Partner
Cut Back And Control Expenses
• Quickly act to take advantage of the recruiting
opportunities in the lagging economy
• Sought-After candidates may now be Accessible
• Companies may have greater access to top
college graduates than in normal times.
• Hire job hunters overqualified for available
positions
Human Resources Executive Online, by Andrew R. McIIvaine, Copyright 2009, LRP
Publications

7. Becoming A Strategic Business Partner
Accepting New Assignments
• 77% of Organizations Surveyed Planned to
Reduce their Marketing Budgets
• 48% of Organizations are looking to reduce
advertising agency compensation immediately
• 37% of Organizations anticipate Marketing Budget
Cuts of at least 10%
“Most Marketers Cutting Budgets, Renegotiating With Agencies”, by Marissa Miley,
Advertising Age, February 10, 2009

8. Becoming A Strategic Business Partner
Accepting New Assignments
• Proctor and Gamble Increased Ivory Soap Market
Share During the Great Depression
• Taco Bell and Pizza Hut stole market share from
McDonalds during the 90-91 recession
• Revlon and Phillip Morris gained share in the 70’s
recession while Avon and Hershey lost share

9. Becoming A Strategic Business Partner
Accepting New Assignments
Human Resources
• Diverse internal and external customer base
• Ability to touch all levels of the organization
• Legendary understanding of the organization’s
environment
• Best suited for the critical role of strategic
business partner.”
Jeannie Moravits Smith, HR-RX, Inc. 2008

10. Becoming A Strategic Business Partner
ABOUT US
CareeriNet can assist your growth as a Strategic Business Partner with its
innovative approach to College Student Outreach. CareeriNet offers an
innovative Digital Signage Service on University Campuses. We work
with the Career Services Departments of each member school to provide
information to students through a combination of video, moving text and
graphics displayed dynamically on plasma screens across the campuses.
Students see information about organizations, valuable opportunities and
resources along with career tips, university announcements and
inspirational “thoughts for the day”.
Our Digital Signage grabs the students attention, passes on valuable
information and keeps them returning for more. CareeriNet Works!

11. Becoming A Strategic Business Partner
ABOUT US

12. Becoming A Strategic Business Partner
University Partners
Alabama State University (AL) Converse College (NC)
Allen University (SC) Fayetteville State University (NC)
American University (DC) George Washington University (DC)
Appalachian State University (NC) Georgia Southern University (GA)
Augusta State University (GA) Harding University (AR)
Barton College (NC) Howard University (DC)
Bowie State University (MD) Howard Univ. School of Business (DC)
Carnegie Mellon University (PA) ITT Technology Institute (DC)
Centenary College (LA) Lynn University (FL)
Charleston Southern University (SC) Marymount University (VA)
Claflin University (SC) Mercyhurst College (PA)

13. Becoming A Strategic Business Partner
University Partners
Mount Saint Mary's University (MD) Texas A&M International (TX)
North Greenville University (SC) Tuskegee University (AL)
Norfolk State University (VA) University of Kentucky (KY)
North Carolina A & T University (NC) University of Massachusetts -
Paine College (GA) Dartmouth (MA)
Salisbury State University (MD) University of Pittsburgh (PA)
Samford University (AL) University of North Carolina- (NC)
University of South Carolina –
Spencerian College (TX)
Shaw University (NC) Columbia (SC)
South Carolina State University (SC) Wofford College (SC)
St. Thomas University (FL) Villanova University (PA)
State University of New York –
Brockport (NY)

14. Becoming A Strategic Business Partner
The CareeriNet Difference
42% Increase in applications received
“…Use us as a reference for ANYONE! It
is VERY engaging! The graphics are
gorgeous! The movement dynamic and
NOT like a PowerPoint!”
- Francine B., American University
“537 Completed Applications from 136 schools”
“...I’m happy and the Students really love it!”
“Cracked 88 New Schools”
- Margaret K., Univ. of Pittsburg
“We had not anticipated this kind of response.
We’ve seen more candidates and had more
inquiries since our digital ad with CareeriNet.”
- Jullien G., Management Leadership for tomorrow

15. Becoming A Strategic Business Partner
Reaching Out To Students
• Electronically Driven
• HD Screens provide useful tips and information along
with your ad or informational video
• Buzz Marketing/ Viral Marketing
• Students tell one another about opportunities they’ve
seen on CareeriNet.
• Affiliation and Partnership with University Creates
Credibility
• Students inquire about CareeriNet ads via Company
websites, Campus Career Services and Career Fairs.
Fortune Magazine, Marketing to College Students, by Diana Rosenthal, March 10, 2008

16. Becoming A Strategic Business Partner
How We Can Help
• Cut Your Recruiting Budget
• Increase Applications and Inquiries from Qualified
Applicants
• Maximize on Campus Visits and Career Fairs
• Assist in the Marketing and Branding of Your
Organization

17. Becoming A Strategic Business Partner
Webinar Offer
• 12 Months
• Basic Job Posting
• 30-45 second Informational Ad
• Job Ticker or Crawl
• Entire CareeriNet Network
• 55 Schools
• All Upcoming Networks
• 33 Schools (based on 2009 estimates)
• Web-based postings
25% off!
Less than $7 per school

18. To view the Webinar……
SURVIVING A LAYOFF,
MERGER OR
ACQUISITION!
PROTECTING YOUR HR CAREER
with three term SHRM Board Member
and HR Expert….
Michele Fantt Harris, SPHR
visit
www.TrainLink.org
© 2009 Capstone Project LLC

19. Nicole Scruggs
nscruggs@nicsu.com
443-642-7540
www.careerinet.com