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4 Alarming ways
that neglecting your
eyes can impact
your health, wealth
& happiness
Solutions to help your career and your
income and protect one of your most
valuable assets.

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Why Did Master Eye Commission A Market Research Study?
Master Eye Associates is
committed to providing
superior value and knowledge
to our patients and community.
We commissioned an
independent research study to
investigate the link between
health, wealth and happiness so
that we can all lead richer,
happier and more productive
lives.

We are pleased to bring this research study to you!
3
Areas covered in this research study
•

A brief look at vision
worldwide & in the U.S.

•

How neglecting your eyes can
be dangerous to your quality
of life, career and income

•

Strategies to improve your life
with vision correction options

Our vision is crucial to our well
being and overall quality of life
4

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Vision in your world

5
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
America agrees: Our vision is priceless
• Americans report that of

all disabilities, the loss of
eyesight would have the
greatest negative impact
on their life.

Vision loss ranked above:
Loss of money
Loss of speech
Loss of hearing
Loss of an appendage (arm or leg)

Source: US National Museum of Medicine

6

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
It has been said that
“Vision is God’s most precious gift to mankind”
• 80% of the information

received from our brain
is processed from what
our eyes see*

Without clear vision, we
are missing 80% of our life
and our daily surroundings.
Operating at only 20%!
Source: Encyclopedia of Health Services Research, Vol 2,
Ross Mulner editor, Sage Publications 2009

7

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Imagine your life with vision loss

• How would you drive?

• How would it make you feel to not be

able to clearly see your loved ones?
phone, computer or watch television? • Would you be able to keep your
current job?

• How would you use your cell

Can you think of anything worse?
8
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Eye diseases are showing a staggering
increase in the U.S.
• In the past 12 years Diabetic

• 25% of adults ages 70+ have

AMD (Macular Degeneration).
AMD is expected to increase
70% in a decade
• Glaucoma has increased 22%

8

Prevalence # in Millions

Retinopathy has risen an
alarming 89%

Prevalence Of Eye Diseases
In The U.S.
6
4
2
0
AMD

Present in 2013

Glaucoma

Diabetic
Retinopathy

2020 Projections

in just the last 10 years
Source: Web MD. Eye Diseases Rising At Rapid Rates In The U.S.

9
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Poor vision has drastically increased in the U.S.
Percentage of U.S. with Myopia by
Year: 1970 & 2010

• From 1970 to 2010 there was

a 64% increase in myopia
(nearsightedness)

45%

40%
35%
30%
25%

• In 1970 over 25% of the U.S.

population suffered from
Myopia. In 2010 that
number increased to 41%

20%
15%
10%
5%
0%
1970

2010

Approximately 150 million Americans (half the
population) now use corrective eyewear
Source: AllAboutVision.Com & National Eye Institute

10

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
What is causing the increase
of eye diseases and other vision problems ?
 Aging
 Heavy computer use
 Genetics
 Extensive smart phone use
 Poor diet/nutrition
 Smoking
 Increase in diabetes
 Excessive UV exposure
Source: AllAboutVision.Com & National Eye Institute

11
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Smart phone use is causing a
shocking increase in blurred vision!
According to a recent broadcast on Fox News
there has been a 35% increase in
nearsightedness (myopia) in young adults
since the invention of the smart phone

Click The Link Below To View The Broadcasting
http://video.foxnews.com/v/2616716151001/studysmartphones-linked-to-increase-in-near-sightedness/

12
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Every blind person in the world thought
it would never happen to them
• Worldwide approximately 180

million people are blind or
visually disabled
• Somewhere in the world

an adult goes blind EVERY 5
seconds!

Example of vision with advanced Glaucoma

Source: Eye Care America: Academy of Ophthalmology

13

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
4 Life changing
reasons your
vision requires
your immediate
attention

14

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Divider slides are optional.
Use the same photo on all of
your pain or challenge
dividers slides. It should
show concern, pain or
downward movement.

Your eyes and
your career are
dependent on
each other
15
Your physical appearance may be the determining
factor of your new job or promotion
Your Career
• When hiring managers were asked to

rank employee attributes in order of
importance, managers placed looks
above education.

Appearance was the third most
important character trait
1.
2.
3.
4.

Experience
Confidence
Looks (Attractiveness)
Where the candidate received
education

Source: Newsweek Article, 2011.

• 50% of the hiring managers advised

spending as much time and money on
“making sure they look attractive” as on
perfecting a resumĂŠ.

• An attractive person has a 17% higher

probability of receiving a callback in
comparison to an unattractive person.

16
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
The Ugly Truth: The more physically attractive you
are, the higher your income & new job potential
Your Income

• An attractive person will receive
$230,000 more income in a lifetime
than an un attractive person.

• There is an 8% salary increase with
each standard deviation increase in
facial symmetry.

Source: American Psychological Association, Smart Money, Princeton University

17
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
“It’s better to be average and
good-looking than brilliant and unattractive.”
This is the new reality of the job market,” says one New York job
recruiter, who asked to have her name withheld due for personal privacy.

The Question Is: What makes us physically attractive?

18

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Your eyes are the primary feature
that defines attractiveness
4 Independent Studies Revealed:
• The eyes are the first thing we notice, and the
facial feature we spend the most time looking
at when meeting an unfamiliar person.*
• Facial features are the most important
characteristics in attractiveness and eyes are
the most prominent feature of the face
• The features that command the most
attention, in order of importance, are:

1.
2.
3.
4.
5.

Eyes
Brows
Cheeks
Lips
Nose

Source: Janik, Wellens, Goldberg, & Dell’Osso, 1978
Dr. Steven Hoefflin

According to Dr. Steven Hoefflin, MD:
90% of our focus is on the small region of our brows, eyes & lips
19
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Because your eyes
dominate your physical
attractiveness you should
evaluate and focus on your
vision correction options…..
to achieve your maximum attractiveness and help optimize
your career and income.

20

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Poor vision leads
to poor
performance
Blurred vision leads to
poor performance on the job
• Work rate slows
(e.g. one needs to perform checks more often
to ensure that a letter or figure was correctly
recognized)

• Errors increase
(e.g. numerals and symbols are confused

• As a result, tiredness and

exhaustion happen quickly
• Eyes begin to feel tired and dry

Source: http://blinzle.com/en/kb/things_to_know/how_concentration_vision_and_performance_relate.html

22

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Blurred vision leads to poor performance
in school and in sports
• 80% of learning in the classroom is

vision related
Studies have shown that about 25% of
high school students will fail a simple
vision screening in at least one eye
resulting in a lower performance for
learning and comprehension

• Sports performance is greatly

reduced with poor vision
Blurred vision decreases your depth
perception and eye hand
coordination, which decreases your
ability to catch, hit, throw, etc.
accurately
Source: Scottish Sensory Centre
Visionandlearning.org

23
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Blurred vision
leads to
depression &
anxiety
Vision loss is linked to high levels of
depression and anxiety
Poor eye sight contributes to impaired mental stability

• In a major study of over 10,000

participants the prevalence of depression
was drastically higher in those with
vision loss compared to those without

• The prevalence of depression among 20

to 39 year olds was 276% percent higher
for those with vision loss compared to
those with no visual problems

• In ages 60+ the prevalence of depression

was 320% higher

Source: Association Between Depression and Functional Vision Loss …JAMA Ophthalmol. 2013;131(5):573-581. JAMA
25
Ophthalmol. 2013;131(5):573-581. JAMA Ophthalmol. 2013;131(5):573-581.JAMA Ophthalmology
Cpyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Depression is more common in those with vision
loss compared to those with no vision loss
In a study of 10,500 participants:

Adults with vision loss were 90% more likely
to be depressed than those with less than perfect vision
The study revealed the following results:
Age

NO vision loss

Vision loss

20-39 years

4.7%

13%

40-59 years

6%

11.5%

60+ years

3%

9.6%

Source: Association Between Depression & Functional Vision Loss…JAMA Ophthalmology 2013

26
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Irreversible vision loss
creates devastating
circumstances
3 of the 4 leading causes of blindness have NO symptoms
in the early stages
All cause permanent irreversible vision loss

Glaucoma

Macular
Degeneration
(AMD)

Diabetic
Retinopathy

• Almost 3 million Americans ages 40+ are affected by this eye
disease. Many more don’t even know they have it!

• Research proves that AMD leads to an overall cognitive
decline in senior citizens resulting in more falls, severe
depression and an earlier death.
• Diabetic Retinopathy occurs in about 95% of patients with type 1
diabetes mellitus (DM).
• In the past 12 years, it has risen an alarming 89%.

Source: Glaucoma Research Foundation
Health and Welfare-Idaho

28

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Neglecting your eyes’ health could lead to a
terrifying and irreversible outcome
These diseases are virtually undetectable & can only be detected and treated with proper
technology at your eye doctor’s office
• More than 50% of people with

Glaucoma are not aware they have it!

• In the early stages there are no

symptoms of the disease. Hence
Glaucoma’s name, “the sneak thief of
sight.” Over time it can lead to
permanent blindness.

• With early diagnosis, proper

technology, and professional
treatment, 90% of those with
advanced glaucoma can be saved
from blindness. Be aware that not all
eye doctors have this technology
available.

Source: National Eye Institute. Facts about Diabetic Retinopathy

29
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Diagnosed diabetes increased 176%
from 1980-2011
• Diagnosed diabetes increased

from 2.5%- 6.9% of the
population in the last 30 years

PERCENTAGE OF U.S.
POPULATION WITH DIABETES
6.90%

*During this period, the increased prevalence of diagnosed
cases was not due to changes in the population age structure

Prevalence of diabetes cases by age
(2005-2008)

Age

% of U.S. population
with diabetes

20-44

3.7%

45-64

13.7%

65+

26.9%

2.50%

Sources: U.S. Dept of Health & Human Services, CDC Diabetes Fact Sheet 2011
Centers for Disease Control & Prevention, National Center for Health Statistics

1980

2011
% of U.S. Population
30

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Diabetic Retinopathy is the
#1 complication of Diabetes
Prevalence of Diabetic
Complications

• Diabetic Retinopathy

occurs in about 60% of
type 2 DM patients

50%

40%
30%

• Any patient with Diabetes

20%

absolutely MUST have a
comprehensive eye exam
every year!

10%
0%
Diabetic
Retinopathy

Neuropathy

Nephropathy Cardiovascular
Disease

Diabetic Retinopathy
Nephropathy

Source: Medscape Education

Neuropathy
Cardiovascular Disease

31
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Macular degeneration (AMD) is expected to
increase by 33% in the next seven years!
the leading cause of blindness
in adults ages 55+. *
• Currently more than 2 million

patients are affected by AMD in
2013. That number is expected
to exceed 3 million by 2020
• AMD is up substantially in the

U.S. with a 25% increase over
the last 5 years

Source: National Eye Institute

% of prevalence in the U.S.

• Macular degeneration (AMD) is
PREVALENCE OF INTERMEDIATE &
ADVANCED AMD IN THE U.S.
35%

14.90%

3%

40-49

4.80%

50-59

7%

60-69

70-79

80+

Age Group (Year)

32
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
The horrible devastation
caused by poor vision
• Ms. Rose xxxx, a

beautiful, active, pleasant
and independent 80 year
old lady recently told her
eye doctor, “My macular
degeneration is getting
worse. I wish it would
have been diagnosed
earlier. I hope I die before
it gets much worse.”
33

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Do you believe your eyes are absolutely
essential to your success & happiness?
What are some solutions to these problems?

34
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Solution #1:

Choose the most attractive vision correction option
Understand and be aware of
the treatment options:
• Eyeglasses
• Contact lenses

• LASIK (or PRK)

35

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Some studies conclude that people look
more attractive without eyeglasses
• People who wear

eyeglasses are found
less physically
attractive.

• Swapping glasses for

contact lenses
significantly increased
attractiveness to the
opposite sex.
http://abcnews.go.com/Video/playerIndex?id=6995868

Source: Hasart , J. K. Hutchinson , K. L. (1993). The effects of eyeglasses on perceptions of interpersonal36
attraction. Journal of Social Behavior and Personality
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Contacts dramatically improve quality of
life for children and teens
Two major studies prove that
contacts improve self-esteem
in children and teens
Contact lenses also improved
• self perception of physical
appearance
• social acceptance
• athletic competence
• academic performance
Correction of Myopia Evaluation Trial (COMET) performed by Stony Brook
University School of Medicine (New York)

Build confidence in your child with contacts!

Source: The Adolescent and Child Health Initiative to Encourage Vision Empowerment (ACHIEVE) study

37
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
If you choose life without eyeglasses….
Choose contacts or LASIK
Know that there are contact lens
options for virtually everyone:
• Dry eye patients
• Astigmatism
• Bifocals
• Extended overnight wear
38

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
If you prefer eyeglasses…….
• Be in style! Have multiple pairs - they

are your finest wardrobe accessory.
• Coordinate with your various

outfits, buy different colors and
different types for all occasions
(business, sports, leisure).
• You don’t wear the same shoes every

day. Don’t wear the same glasses
every day.
39
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Lenses are just as important as
your frames for a great look!
• Choose anti-reflective lenses

for the best appearance and
Trivex lenses for a lighter and
thinner look and excellent
optics
• Get advice from a

knowledgeable eyewear
stylist at a reputable optical
store for the best frame
shape for your face
40
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Get the most accurate optical Rx
to be assured of maximum performance

Solution #2

• Your optical prescription

should be determined by a
doctor, not a technician.

• Find a doctor that

guarantees Rx accuracy.

41
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
To get the best performance
with eyeglasses:
Choose high definition digital lenses
• Especially if you are using progressive power

lenses (such as MyFocal HD brand)

Choose Trivex lenses to get:
•
•
•
•
•

Sharpest clarity
Built in Ultra Violet protection
Shatter and impact-resistant
Scratch-resistant coating
Lightest weight and maximum wearing
comfort
• Enhanced peripheral vision (good for driving)

Choose anti-reflective lenses
•
•
•
•
•

For less glare and better vision
To look cosmetically more attractive to others
To Reduce eye strain
To Improve night vision
Brands such as Clear ShieldÂŽ and CrizalÂŽ
42

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
To get the best performance if you
choose contact lenses:
1. Seek an eye care professional

that prescribes all major
brands of contacts
2. Be sure the exam and contact
lens analysis is performed by
the doctor, not a technician
3. Choose an eye doctor with a
contact lens guarantee

43

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Choose an eye doctor that prescribes but Does
NOT sell eyeglasses and contact lenses!
•

As you know doctors don’t sell
products; except eye doctors who sell
contacts and eyeglasses

•

Most eye doctors derive up to 70% of
their income from the sale of contacts
and eyeglasses.*

•

Eye doctors that sell contacts and
glasses benefit financially more from
some products than from others so
they are greatly influenced in what
brands and products they prescribe

*Source: Management and Business Academy For Eye Care Professionals

Doctors that
sell contact
lenses &
glasses

44

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Eye doctors that sell products are likely to prescribe what
is best for them, not what is best for the patient!
• To be assured of the best contacts

and eyeglass lenses for
you, choose a doctor that only
prescribes and manages contacts
but does not actually sell the
lenses in their office.

Choose an eye
doctor with the
highest ethical
standards.

• To get the best performance you

must be in the optical product
best for you-not what is most
profitable for the Dr.
45
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Solution #3:

Get thorough eye care every year
to detect problems early
• The American Optometric

Association recommends
annual eye exams

• Do not settle for a typical

“vision insurance exam”.
• Insist on a comprehensive

dilated retinal exam

• Or a scanning laser

ophthalmoscopy if you
dislike the dilation
46

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Get a refraction eye exam and new
optical prescription at least every year
• Your eyes change subtly and

regularly
• To maintain maximum clarity

and vision performance you
should get an updated optical
prescription every year

47
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Solution #4:

Choose an eye doctor with ultimate technology
• Harvard University found that

misdiagnosis accounted for 14% of
all adverse events and that 75% of
these errors involved negligence
• One report found that 28% of 583

diagnostic mistakes were life
threatening or had resulted in death
or permanent disability
Source: HSPH.hardvard.org

48
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Why instrument technology plays a
major role in your eye health
Many Doctors DO NOT HAVE the state of the art instruments needed to diagnose eye
diseases at their earliest stages

• It is simple - you get the most accurate

diagnosis and treatment at the earliest possible
time when the Dr. uses the best technology
• Find an eye doctor group that is established

and has the financial resources to invest in the
best technology
• Eye care instruments advance at a rapid rate

and many doctors are not able to afford stateof-the-art technology
49

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
The best instrument technology enables the earliest
and most accurate detection of eye diseases
• The instrument to diagnose one of

the biggest risk factors for macular
degeneration is very rare among eye
doctors. The instrument evaluates the
macular pigment optical density
• That test is the best way to evaluate a

serious risk for AMD that can be
improved with treatment

50

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Some corneal diseases and contact lens
problems can be diagnosed earlier
• Using a highly specialized

microscope with 400x
magnification allows cells
of the cornea to be studied
• This instrument is very rare

among eye doctors

51

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Choose an eye doctor
with highest ethical standards
• Remember, choose an eye care

professional that provides only
medical eye care services
• Do NOT choose an eye doctor

that also sells eyeglasses and
contacts within their office
Eye doctors that sell products are greatly
influenced by what they sell because they
derive most of their profit from these items!
52

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
We asked a group of people to think about some things they’ve
intended to do and know they need to do but haven’t got
around to it.
Then we asked: What are the reasons for “putting these things off?”

The almost unanimous conclusion was:

1.Lack of money
2.Lack of time

53

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
How do you find the right eye doctor
to solve these problems?
Look for a professional that you can trust that offers these features/benefits:

• Extended hours

• Same day appointments
• Walk-ins Welcome
• Multiple convenient

locations
• Providers on your
insurance panel
• Experienced/trained staff

Same Day Appointments
Walk-ins Welcome
7 Days a Week

54
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
More features you should demand
from your eye doctor
• High level technology to get through

your exam efficiently and accurately.
• Contact lens comfort guarantee
• Eyeglass prescription accuracy

guarantee

55

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Choose an eye doctor with highest ethical
standards to get the best outcome for you
• Comprehensive educational

website
• Actual online scheduling, not

just requesting an appointment
• Provide medical eye care services

only – Do not sell glasses or
contacts within their office or
own an optical they refer to

Online appointment scheduling
at your convenience.

56
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
A real life study on how this works
Case Study
• Janet is a young professional climbing upward in

her career. She prefers contact lenses for her
active lifestyle and because they make her look
her best. She lost her boxes of contacts returning
home from a business trip so needed to get care
immediately. Since she works M-F and Sat
mornings she had to take off work and lose pay to
get her care since the doctor she found on her
insurance wasn’t open weekends. She wasn’t
able to get an appointment for several days and
actually felt so self-conscious with her old glasses
that she gave up her weekend plans rather than
be embarrassed.

• The eye doctor she visited prescribed a new

brand for her but the contacts were not very
comfortable late in the day or after a lot of
reading. She purchased the boxes of lenses
directly from the eye doctor because she felt a
level of intimidation even though she felt they
were overpriced.

Continued on next slide
57
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Real life benefits you can see and feel
• After a month of lens awareness she wanted to try

different lenses and went for a second opinion to a
doctor by referral from a friend. She was happy to
find out she could get an appointment the same
day she called, which was a Friday; or she could
come in on Saturday or Sunday! No missed time off
and immediate assistance.

• Since this eye doctor doesn’t sell contacts they only

prescribe what is best for the patient. Nothing else
matters – just the patient’s welfare. The doctor
prescribed a new brand of lens that was the most
comfortable the patient had ever experienced. In
fact, she could not feel any lens in her eyes at all!
The eye doctor gave her the contact lens
prescription and even told her where to shop to get
the lowest price!

Very happy lady!

• Wow! The highest ethical standards and the most

convenient service also resulted in the most
comfortable lens ever at the lowest price possible
with an exclusive comfort fit guarantee that
assured her of the best possible outcome!
58
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
And now a word
from our sponsor

59

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Mission Statement
Master Eye Associates’ mission is to improve the lives of our patients
by maximizing their vision and preventing vision loss/blindness. We
understand that it is an enormous privilege to care for our patients and
one we take very seriously. We will achieve this mission using leading
edge technology and thorough exams, a relentless commitment to
continuing education and by “treating every patient as the most
important person in the world”.
We will not sell glasses or contact lenses to the patients that trust us
for their eye care because it is a conflict of interest and violates our
excellent value proposition and high ethical standards. However, we
will provide them the absolute best eye care and service the world has
to offer so that they will tell their friends and help our business grow.
60

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Benefits We Bring to You
• Most accurate diagnosis using the finest
high tech instruments. Our focus is on
prevention and early detection of diseases
• We save you time with our simple
scheduling and extended hours

Dr. Shannon Kerns, O.D.

• Appointments when you want them- seven
days a week, even same day appointments
or walk-ins welcome
• Easy appointment scheduling –by phone or
online

Dr. Mark Dworsky, O.D.
61

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
We Save You Time & Money
• We save you money! By allowing you to shop
for contacts and eyewear to find the best prices
• We save you more money by being providers
on your insurance panel
• We make you comfortable and remove the
feeling of intimidation that you have to buy
glasses or contacts from us. We even help you
find the best source for selection and value

Dr. Tony Vu, O.D.

• Ultimate TRUST. You are assured of
correct, accurate and best prescription
products - that what you are prescribed by your
doctor is what is in your best interest, not ours
Dr. Emily Jordan, O.D.
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
More benefits to you from
Master Eye Associates
• We take the financial risk (not you)
that your eyewear and contact lens
prescriptions will be accurate and
comfortable with our Contact Lens
Comfort Fit Guarantee and Precision
Vision prescription guarantee.
• You receive the ultimate respect and
professional treatment from
everyone in our company. A culture
that is dedicated to the philosophy to
“Treat every patient as the most
important person in the world™”

Dr. R. H. Maybury, O.D.

Dr. Mita Vala, O.D.

Dr. Matt Lubeck, O.D.

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Master Eye Associates services
• General eye care & Diabetic eye exams
• Eyeglass prescriptions – accurate
evaluations guaranteed.
• Contact lens prescriptions and total
care – advanced treatment options for
all conditions and accuracy
guaranteed.
• LASIK & cataract surgery management.
Custom LASIK & Bifocal IOL’s
• Diagnosis & treatment of eye diseases
for all ages

Epidemic Keratoconjunctivitis

Tests Provided at Master Eye Associates
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Our strategic alliances add even
more value for our patients
Master Eye Associates work with the following companies/products:
Cooper Vision – contact lens products
Alcon – ophthalmic medicine and contacts
Ciba Vision – contact lens products
Johnson & Johnson – contact lens products
Acuvue – contact lens products
Bausch & Lomb – ophthalmic medicine and contacts
Mann Eye Institute – LASIK and cataract surgical center
Visionworks – optical store and lab located next to our offices
Topcon – ophthalmic instruments and diagnostic equipment
Zeiss Humphrey - ophthalmic instruments and diagnostic
equipment
Optos –ophthalmic instruments and diagnostic equipment
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Testimonials
•

After visiting several doctors' offices over the last few weeks, this place was a breath of fresh
air. The assistant at the front desk was beyond courteous, friendly, and engaging. I was seen
very quickly by Dr. Kerns. She was very open, friendly, and extremely knowledgeable.
I was given a copy of both my prescriptions as well as a 90 day window to come back should I
need to for anything, free of charge. Being from NYC, most eye doctors acted as if it wasn't
your right to have your prescription so I was pleasantly surprised by this. All of this WITH free
90-day follow-up? This just doesn't happen anymore...but it should. I highly recommend
Master Eye Associates.
-Andrea A.

•

I am definitely going back here for my next exam. This is the best service I've gotten in a
long, long time.
-Kathleen F.

•

It took 3 visits for me to find the right ones-and I ended up picking the brand I had before! But
there wasn't a note of irritation in her voice. She was happy to help, listen to me and even
give me insurance tips. Their online apt system is an added bonus because it makes it so
easy to schedule. I also appreciate that they are open until 6 pm. Overall, I would definitely
recommend Dr. Kerns.
-Elizabeth H.
66

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Testimonials
•

Historically I have used walmart eye centers and decided to try a different office. I was
welcomed very warmly by the receptionist and treated very well during my visit. The Master
Eye doctor saw me that day and answered all my questions getting me set up with a new
style of contact lens that is working perfectly. It has been 3 weeks and I could not be any
happier with the comfort and the ease on my eyes. Needless to say I will not be returning
to walmart for my eye care. I will be happy to return and suggest to anyone needing an eye
care specialist in the Arbor Walk Center.
-Jaime Gonzalez

•

All of the staff at this location was absolutely wonderful. They were all very kind and helpful.
I would recommend this office to friends and family.
-Rebecca R.

•

My experience with these optometrists was fantastic. The people who performed the
exams made the process as easy as possible by explaining every step (Answering the "What?"
and the "Why?" before we could even ask) but they did it with touch of friendliness.
-Maggie F.

•

It was nice to not have the staff pressuring you to buy glasses from them. Since they don’t
sell glasses, there was no high pressure sale tactics to endure.
-Jim Carney
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Testimonials
•

I am a very busy professional and love the fact I can get in and out quickly. My husband
and I were able to go in and get our eyes checks and leave with prescriptions in less than an
hour and go next door to get our glasses. I love this place.
-Melinda M.

•

I would give them 6 stars if I could! Friendly, professional, efficient and caring. I cannot
recommend them enough!!
-Rob

•

I hope you pass this message on to Dr. Lacey. After an entire year of using improperly
prescribed glasses from another Dr., and not being able to see very well, I came to Dr.
Lacey and he prescribed glasses that I am using right now to watch TV. and they are CLEAR
and the vision is CRISP! I cannot tell you how THRILLED I am to have found Dr. Lacey. Thank
you! Thank you! Thank you!
-Juanita B.

•

I honestly couldn't ask for a better optometrist visit. I will/do recommend them to
everyone.
-Jen H.

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Our invitation to you
You want hassle free appointment scheduling and availability
when YOU want it with the added convenience of a location
near you.
You need and deserve an eye doctor that only cares about
your best interests when they prescribe eyeglasses or contacts.
You need to do business with an eye care company that has
been in business over 20 years, is very financially stable and
shows they care about you by investing in the best high tech
instruments.

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Our Offer to You for LASIK
LASIK
Laser Vision Correction
• Free Consultation
• $800 Certificate toward bilateral LASIK
• LASIK Consumer Awareness Guide – e

manual

70
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Our Offer to You for Contact Lenses
Contact Lenses
• Our Exclusive Comfort Fit Guarantee
• $20 Certificate toward contact lens
eye exam – spherical and torics or a
• $40 Certificate toward contact lens
eye exam for multifocals
• $12 of extra contact lens solutions
and cases for free
• Purchase contacts where you save
the most!
• Purchase contacts at the lowest price
you can find!
You’ll not only look better - You’ll see better!

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Our Offer to You for an Eye Exam
Pay for one special wellness test and get the second
one free – A $39 Value*
• Computerized Visual Field Test detects reduced vision or small blind spots in

your central or peripheral vision. Important for early detection of retinal
disease, glaucoma and neurological problems. This test should be performed
if you have any of the following risk factors: Hispanic, African- American, over
age 40, family history of glaucoma, diabetes, and/or hypertension.
• Digital Retinal Photography A digital high definition photo of your retina
(tissue of the back of the eye) performed without dilation provides our
doctors with an in-depth view of the retina and the ability to share the image
with you during your exam. The procedure allows us to detect problems and
diseases such as macular degeneration, glaucoma, retinal
holes/detachments, hypertension, and diabetic retinopathy.
• We strongly recommend that ALL patients have these tests every year.
* Not valid if tests are covered by insurance.

72
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
Dr. J. R. Lacey, O.D.
Chief Executive Officer
Master Eye Associates

“Our company philosophy is
in our mission statement:
Treat every patient as the
most important person in
the world. Visit one of our
offices and experience a
level of service second to
none. It would be our
privilege to care for you!” Arbor Walk N. Mopac @ Braker
Barton Creek Mall SW Austin
Hill Country Galleria Bee Cave
Lakeline Mall
Cedar Park
Mueller Center I-35 @ 51st
Round Rock I-35 @ 1325

512-345-7290
512-330-9513
512-263-0020
512-257-7070
512-452-3227
512-246-3937

CALL NOW
Or Schedule Online

www.MasterEyeAssociates.com
73

Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates

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4 Alarming ways that neglecting your eyes can impact your health, wealth and happiness.

  • 1. 4 Alarming ways that neglecting your eyes can impact your health, wealth & happiness Solutions to help your career and your income and protect one of your most valuable assets. Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 2.
  • 3. Why Did Master Eye Commission A Market Research Study? Master Eye Associates is committed to providing superior value and knowledge to our patients and community. We commissioned an independent research study to investigate the link between health, wealth and happiness so that we can all lead richer, happier and more productive lives. We are pleased to bring this research study to you! 3
  • 4. Areas covered in this research study • A brief look at vision worldwide & in the U.S. • How neglecting your eyes can be dangerous to your quality of life, career and income • Strategies to improve your life with vision correction options Our vision is crucial to our well being and overall quality of life 4 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 5. Vision in your world 5 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 6. America agrees: Our vision is priceless • Americans report that of all disabilities, the loss of eyesight would have the greatest negative impact on their life. Vision loss ranked above: Loss of money Loss of speech Loss of hearing Loss of an appendage (arm or leg) Source: US National Museum of Medicine 6 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 7. It has been said that “Vision is God’s most precious gift to mankind” • 80% of the information received from our brain is processed from what our eyes see* Without clear vision, we are missing 80% of our life and our daily surroundings. Operating at only 20%! Source: Encyclopedia of Health Services Research, Vol 2, Ross Mulner editor, Sage Publications 2009 7 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 8. Imagine your life with vision loss • How would you drive? • How would it make you feel to not be able to clearly see your loved ones? phone, computer or watch television? • Would you be able to keep your current job? • How would you use your cell Can you think of anything worse? 8 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 9. Eye diseases are showing a staggering increase in the U.S. • In the past 12 years Diabetic • 25% of adults ages 70+ have AMD (Macular Degeneration). AMD is expected to increase 70% in a decade • Glaucoma has increased 22% 8 Prevalence # in Millions Retinopathy has risen an alarming 89% Prevalence Of Eye Diseases In The U.S. 6 4 2 0 AMD Present in 2013 Glaucoma Diabetic Retinopathy 2020 Projections in just the last 10 years Source: Web MD. Eye Diseases Rising At Rapid Rates In The U.S. 9 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 10. Poor vision has drastically increased in the U.S. Percentage of U.S. with Myopia by Year: 1970 & 2010 • From 1970 to 2010 there was a 64% increase in myopia (nearsightedness) 45% 40% 35% 30% 25% • In 1970 over 25% of the U.S. population suffered from Myopia. In 2010 that number increased to 41% 20% 15% 10% 5% 0% 1970 2010 Approximately 150 million Americans (half the population) now use corrective eyewear Source: AllAboutVision.Com & National Eye Institute 10 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 11. What is causing the increase of eye diseases and other vision problems ?  Aging  Heavy computer use  Genetics  Extensive smart phone use  Poor diet/nutrition  Smoking  Increase in diabetes  Excessive UV exposure Source: AllAboutVision.Com & National Eye Institute 11 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 12. Smart phone use is causing a shocking increase in blurred vision! According to a recent broadcast on Fox News there has been a 35% increase in nearsightedness (myopia) in young adults since the invention of the smart phone Click The Link Below To View The Broadcasting http://video.foxnews.com/v/2616716151001/studysmartphones-linked-to-increase-in-near-sightedness/ 12 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 13. Every blind person in the world thought it would never happen to them • Worldwide approximately 180 million people are blind or visually disabled • Somewhere in the world an adult goes blind EVERY 5 seconds! Example of vision with advanced Glaucoma Source: Eye Care America: Academy of Ophthalmology 13 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 14. 4 Life changing reasons your vision requires your immediate attention 14 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 15. Divider slides are optional. Use the same photo on all of your pain or challenge dividers slides. It should show concern, pain or downward movement. Your eyes and your career are dependent on each other 15
  • 16. Your physical appearance may be the determining factor of your new job or promotion Your Career • When hiring managers were asked to rank employee attributes in order of importance, managers placed looks above education. Appearance was the third most important character trait 1. 2. 3. 4. Experience Confidence Looks (Attractiveness) Where the candidate received education Source: Newsweek Article, 2011. • 50% of the hiring managers advised spending as much time and money on “making sure they look attractive” as on perfecting a resumĂŠ. • An attractive person has a 17% higher probability of receiving a callback in comparison to an unattractive person. 16 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 17. The Ugly Truth: The more physically attractive you are, the higher your income & new job potential Your Income • An attractive person will receive $230,000 more income in a lifetime than an un attractive person. • There is an 8% salary increase with each standard deviation increase in facial symmetry. Source: American Psychological Association, Smart Money, Princeton University 17 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 18. “It’s better to be average and good-looking than brilliant and unattractive.” This is the new reality of the job market,” says one New York job recruiter, who asked to have her name withheld due for personal privacy. The Question Is: What makes us physically attractive? 18 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 19. Your eyes are the primary feature that defines attractiveness 4 Independent Studies Revealed: • The eyes are the first thing we notice, and the facial feature we spend the most time looking at when meeting an unfamiliar person.* • Facial features are the most important characteristics in attractiveness and eyes are the most prominent feature of the face • The features that command the most attention, in order of importance, are: 1. 2. 3. 4. 5. Eyes Brows Cheeks Lips Nose Source: Janik, Wellens, Goldberg, & Dell’Osso, 1978 Dr. Steven Hoefflin According to Dr. Steven Hoefflin, MD: 90% of our focus is on the small region of our brows, eyes & lips 19 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 20. Because your eyes dominate your physical attractiveness you should evaluate and focus on your vision correction options….. to achieve your maximum attractiveness and help optimize your career and income. 20 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 21. Poor vision leads to poor performance
  • 22. Blurred vision leads to poor performance on the job • Work rate slows (e.g. one needs to perform checks more often to ensure that a letter or figure was correctly recognized) • Errors increase (e.g. numerals and symbols are confused • As a result, tiredness and exhaustion happen quickly • Eyes begin to feel tired and dry Source: http://blinzle.com/en/kb/things_to_know/how_concentration_vision_and_performance_relate.html 22 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 23. Blurred vision leads to poor performance in school and in sports • 80% of learning in the classroom is vision related Studies have shown that about 25% of high school students will fail a simple vision screening in at least one eye resulting in a lower performance for learning and comprehension • Sports performance is greatly reduced with poor vision Blurred vision decreases your depth perception and eye hand coordination, which decreases your ability to catch, hit, throw, etc. accurately Source: Scottish Sensory Centre Visionandlearning.org 23 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 25. Vision loss is linked to high levels of depression and anxiety Poor eye sight contributes to impaired mental stability • In a major study of over 10,000 participants the prevalence of depression was drastically higher in those with vision loss compared to those without • The prevalence of depression among 20 to 39 year olds was 276% percent higher for those with vision loss compared to those with no visual problems • In ages 60+ the prevalence of depression was 320% higher Source: Association Between Depression and Functional Vision Loss …JAMA Ophthalmol. 2013;131(5):573-581. JAMA 25 Ophthalmol. 2013;131(5):573-581. JAMA Ophthalmol. 2013;131(5):573-581.JAMA Ophthalmology Cpyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 26. Depression is more common in those with vision loss compared to those with no vision loss In a study of 10,500 participants: Adults with vision loss were 90% more likely to be depressed than those with less than perfect vision The study revealed the following results: Age NO vision loss Vision loss 20-39 years 4.7% 13% 40-59 years 6% 11.5% 60+ years 3% 9.6% Source: Association Between Depression & Functional Vision Loss…JAMA Ophthalmology 2013 26 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 27. Irreversible vision loss creates devastating circumstances
  • 28. 3 of the 4 leading causes of blindness have NO symptoms in the early stages All cause permanent irreversible vision loss Glaucoma Macular Degeneration (AMD) Diabetic Retinopathy • Almost 3 million Americans ages 40+ are affected by this eye disease. Many more don’t even know they have it! • Research proves that AMD leads to an overall cognitive decline in senior citizens resulting in more falls, severe depression and an earlier death. • Diabetic Retinopathy occurs in about 95% of patients with type 1 diabetes mellitus (DM). • In the past 12 years, it has risen an alarming 89%. Source: Glaucoma Research Foundation Health and Welfare-Idaho 28 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 29. Neglecting your eyes’ health could lead to a terrifying and irreversible outcome These diseases are virtually undetectable & can only be detected and treated with proper technology at your eye doctor’s office • More than 50% of people with Glaucoma are not aware they have it! • In the early stages there are no symptoms of the disease. Hence Glaucoma’s name, “the sneak thief of sight.” Over time it can lead to permanent blindness. • With early diagnosis, proper technology, and professional treatment, 90% of those with advanced glaucoma can be saved from blindness. Be aware that not all eye doctors have this technology available. Source: National Eye Institute. Facts about Diabetic Retinopathy 29 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 30. Diagnosed diabetes increased 176% from 1980-2011 • Diagnosed diabetes increased from 2.5%- 6.9% of the population in the last 30 years PERCENTAGE OF U.S. POPULATION WITH DIABETES 6.90% *During this period, the increased prevalence of diagnosed cases was not due to changes in the population age structure Prevalence of diabetes cases by age (2005-2008) Age % of U.S. population with diabetes 20-44 3.7% 45-64 13.7% 65+ 26.9% 2.50% Sources: U.S. Dept of Health & Human Services, CDC Diabetes Fact Sheet 2011 Centers for Disease Control & Prevention, National Center for Health Statistics 1980 2011 % of U.S. Population 30 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 31. Diabetic Retinopathy is the #1 complication of Diabetes Prevalence of Diabetic Complications • Diabetic Retinopathy occurs in about 60% of type 2 DM patients 50% 40% 30% • Any patient with Diabetes 20% absolutely MUST have a comprehensive eye exam every year! 10% 0% Diabetic Retinopathy Neuropathy Nephropathy Cardiovascular Disease Diabetic Retinopathy Nephropathy Source: Medscape Education Neuropathy Cardiovascular Disease 31 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 32. Macular degeneration (AMD) is expected to increase by 33% in the next seven years! the leading cause of blindness in adults ages 55+. * • Currently more than 2 million patients are affected by AMD in 2013. That number is expected to exceed 3 million by 2020 • AMD is up substantially in the U.S. with a 25% increase over the last 5 years Source: National Eye Institute % of prevalence in the U.S. • Macular degeneration (AMD) is PREVALENCE OF INTERMEDIATE & ADVANCED AMD IN THE U.S. 35% 14.90% 3% 40-49 4.80% 50-59 7% 60-69 70-79 80+ Age Group (Year) 32 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 33. The horrible devastation caused by poor vision • Ms. Rose xxxx, a beautiful, active, pleasant and independent 80 year old lady recently told her eye doctor, “My macular degeneration is getting worse. I wish it would have been diagnosed earlier. I hope I die before it gets much worse.” 33 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 34. Do you believe your eyes are absolutely essential to your success & happiness? What are some solutions to these problems? 34 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 35. Solution #1: Choose the most attractive vision correction option Understand and be aware of the treatment options: • Eyeglasses • Contact lenses • LASIK (or PRK) 35 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 36. Some studies conclude that people look more attractive without eyeglasses • People who wear eyeglasses are found less physically attractive. • Swapping glasses for contact lenses significantly increased attractiveness to the opposite sex. http://abcnews.go.com/Video/playerIndex?id=6995868 Source: Hasart , J. K. Hutchinson , K. L. (1993). The effects of eyeglasses on perceptions of interpersonal36 attraction. Journal of Social Behavior and Personality Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 37. Contacts dramatically improve quality of life for children and teens Two major studies prove that contacts improve self-esteem in children and teens Contact lenses also improved • self perception of physical appearance • social acceptance • athletic competence • academic performance Correction of Myopia Evaluation Trial (COMET) performed by Stony Brook University School of Medicine (New York) Build confidence in your child with contacts! Source: The Adolescent and Child Health Initiative to Encourage Vision Empowerment (ACHIEVE) study 37 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 38. If you choose life without eyeglasses…. Choose contacts or LASIK Know that there are contact lens options for virtually everyone: • Dry eye patients • Astigmatism • Bifocals • Extended overnight wear 38 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 39. If you prefer eyeglasses……. • Be in style! Have multiple pairs - they are your finest wardrobe accessory. • Coordinate with your various outfits, buy different colors and different types for all occasions (business, sports, leisure). • You don’t wear the same shoes every day. Don’t wear the same glasses every day. 39 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 40. Lenses are just as important as your frames for a great look! • Choose anti-reflective lenses for the best appearance and Trivex lenses for a lighter and thinner look and excellent optics • Get advice from a knowledgeable eyewear stylist at a reputable optical store for the best frame shape for your face 40 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 41. Get the most accurate optical Rx to be assured of maximum performance Solution #2 • Your optical prescription should be determined by a doctor, not a technician. • Find a doctor that guarantees Rx accuracy. 41 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 42. To get the best performance with eyeglasses: Choose high definition digital lenses • Especially if you are using progressive power lenses (such as MyFocal HD brand) Choose Trivex lenses to get: • • • • • Sharpest clarity Built in Ultra Violet protection Shatter and impact-resistant Scratch-resistant coating Lightest weight and maximum wearing comfort • Enhanced peripheral vision (good for driving) Choose anti-reflective lenses • • • • • For less glare and better vision To look cosmetically more attractive to others To Reduce eye strain To Improve night vision Brands such as Clear ShieldÂŽ and CrizalÂŽ 42 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 43. To get the best performance if you choose contact lenses: 1. Seek an eye care professional that prescribes all major brands of contacts 2. Be sure the exam and contact lens analysis is performed by the doctor, not a technician 3. Choose an eye doctor with a contact lens guarantee 43 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 44. Choose an eye doctor that prescribes but Does NOT sell eyeglasses and contact lenses! • As you know doctors don’t sell products; except eye doctors who sell contacts and eyeglasses • Most eye doctors derive up to 70% of their income from the sale of contacts and eyeglasses.* • Eye doctors that sell contacts and glasses benefit financially more from some products than from others so they are greatly influenced in what brands and products they prescribe *Source: Management and Business Academy For Eye Care Professionals Doctors that sell contact lenses & glasses 44 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 45. Eye doctors that sell products are likely to prescribe what is best for them, not what is best for the patient! • To be assured of the best contacts and eyeglass lenses for you, choose a doctor that only prescribes and manages contacts but does not actually sell the lenses in their office. Choose an eye doctor with the highest ethical standards. • To get the best performance you must be in the optical product best for you-not what is most profitable for the Dr. 45 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 46. Solution #3: Get thorough eye care every year to detect problems early • The American Optometric Association recommends annual eye exams • Do not settle for a typical “vision insurance exam”. • Insist on a comprehensive dilated retinal exam • Or a scanning laser ophthalmoscopy if you dislike the dilation 46 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 47. Get a refraction eye exam and new optical prescription at least every year • Your eyes change subtly and regularly • To maintain maximum clarity and vision performance you should get an updated optical prescription every year 47 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 48. Solution #4: Choose an eye doctor with ultimate technology • Harvard University found that misdiagnosis accounted for 14% of all adverse events and that 75% of these errors involved negligence • One report found that 28% of 583 diagnostic mistakes were life threatening or had resulted in death or permanent disability Source: HSPH.hardvard.org 48 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 49. Why instrument technology plays a major role in your eye health Many Doctors DO NOT HAVE the state of the art instruments needed to diagnose eye diseases at their earliest stages • It is simple - you get the most accurate diagnosis and treatment at the earliest possible time when the Dr. uses the best technology • Find an eye doctor group that is established and has the financial resources to invest in the best technology • Eye care instruments advance at a rapid rate and many doctors are not able to afford stateof-the-art technology 49 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 50. The best instrument technology enables the earliest and most accurate detection of eye diseases • The instrument to diagnose one of the biggest risk factors for macular degeneration is very rare among eye doctors. The instrument evaluates the macular pigment optical density • That test is the best way to evaluate a serious risk for AMD that can be improved with treatment 50 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 51. Some corneal diseases and contact lens problems can be diagnosed earlier • Using a highly specialized microscope with 400x magnification allows cells of the cornea to be studied • This instrument is very rare among eye doctors 51 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 52. Choose an eye doctor with highest ethical standards • Remember, choose an eye care professional that provides only medical eye care services • Do NOT choose an eye doctor that also sells eyeglasses and contacts within their office Eye doctors that sell products are greatly influenced by what they sell because they derive most of their profit from these items! 52 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 53. We asked a group of people to think about some things they’ve intended to do and know they need to do but haven’t got around to it. Then we asked: What are the reasons for “putting these things off?” The almost unanimous conclusion was: 1.Lack of money 2.Lack of time 53 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 54. How do you find the right eye doctor to solve these problems? Look for a professional that you can trust that offers these features/benefits: • Extended hours • Same day appointments • Walk-ins Welcome • Multiple convenient locations • Providers on your insurance panel • Experienced/trained staff Same Day Appointments Walk-ins Welcome 7 Days a Week 54 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 55. More features you should demand from your eye doctor • High level technology to get through your exam efficiently and accurately. • Contact lens comfort guarantee • Eyeglass prescription accuracy guarantee 55 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 56. Choose an eye doctor with highest ethical standards to get the best outcome for you • Comprehensive educational website • Actual online scheduling, not just requesting an appointment • Provide medical eye care services only – Do not sell glasses or contacts within their office or own an optical they refer to Online appointment scheduling at your convenience. 56 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 57. A real life study on how this works Case Study • Janet is a young professional climbing upward in her career. She prefers contact lenses for her active lifestyle and because they make her look her best. She lost her boxes of contacts returning home from a business trip so needed to get care immediately. Since she works M-F and Sat mornings she had to take off work and lose pay to get her care since the doctor she found on her insurance wasn’t open weekends. She wasn’t able to get an appointment for several days and actually felt so self-conscious with her old glasses that she gave up her weekend plans rather than be embarrassed. • The eye doctor she visited prescribed a new brand for her but the contacts were not very comfortable late in the day or after a lot of reading. She purchased the boxes of lenses directly from the eye doctor because she felt a level of intimidation even though she felt they were overpriced. Continued on next slide 57 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 58. Real life benefits you can see and feel • After a month of lens awareness she wanted to try different lenses and went for a second opinion to a doctor by referral from a friend. She was happy to find out she could get an appointment the same day she called, which was a Friday; or she could come in on Saturday or Sunday! No missed time off and immediate assistance. • Since this eye doctor doesn’t sell contacts they only prescribe what is best for the patient. Nothing else matters – just the patient’s welfare. The doctor prescribed a new brand of lens that was the most comfortable the patient had ever experienced. In fact, she could not feel any lens in her eyes at all! The eye doctor gave her the contact lens prescription and even told her where to shop to get the lowest price! Very happy lady! • Wow! The highest ethical standards and the most convenient service also resulted in the most comfortable lens ever at the lowest price possible with an exclusive comfort fit guarantee that assured her of the best possible outcome! 58 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 59. And now a word from our sponsor 59 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 60. Mission Statement Master Eye Associates’ mission is to improve the lives of our patients by maximizing their vision and preventing vision loss/blindness. We understand that it is an enormous privilege to care for our patients and one we take very seriously. We will achieve this mission using leading edge technology and thorough exams, a relentless commitment to continuing education and by “treating every patient as the most important person in the world”. We will not sell glasses or contact lenses to the patients that trust us for their eye care because it is a conflict of interest and violates our excellent value proposition and high ethical standards. However, we will provide them the absolute best eye care and service the world has to offer so that they will tell their friends and help our business grow. 60 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 61. Benefits We Bring to You • Most accurate diagnosis using the finest high tech instruments. Our focus is on prevention and early detection of diseases • We save you time with our simple scheduling and extended hours Dr. Shannon Kerns, O.D. • Appointments when you want them- seven days a week, even same day appointments or walk-ins welcome • Easy appointment scheduling –by phone or online Dr. Mark Dworsky, O.D. 61 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 62. We Save You Time & Money • We save you money! By allowing you to shop for contacts and eyewear to find the best prices • We save you more money by being providers on your insurance panel • We make you comfortable and remove the feeling of intimidation that you have to buy glasses or contacts from us. We even help you find the best source for selection and value Dr. Tony Vu, O.D. • Ultimate TRUST. You are assured of correct, accurate and best prescription products - that what you are prescribed by your doctor is what is in your best interest, not ours Dr. Emily Jordan, O.D. Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 63. More benefits to you from Master Eye Associates • We take the financial risk (not you) that your eyewear and contact lens prescriptions will be accurate and comfortable with our Contact Lens Comfort Fit Guarantee and Precision Vision prescription guarantee. • You receive the ultimate respect and professional treatment from everyone in our company. A culture that is dedicated to the philosophy to “Treat every patient as the most important person in the world™” Dr. R. H. Maybury, O.D. Dr. Mita Vala, O.D. Dr. Matt Lubeck, O.D. Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 64. Master Eye Associates services • General eye care & Diabetic eye exams • Eyeglass prescriptions – accurate evaluations guaranteed. • Contact lens prescriptions and total care – advanced treatment options for all conditions and accuracy guaranteed. • LASIK & cataract surgery management. Custom LASIK & Bifocal IOL’s • Diagnosis & treatment of eye diseases for all ages Epidemic Keratoconjunctivitis Tests Provided at Master Eye Associates Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 65. Our strategic alliances add even more value for our patients Master Eye Associates work with the following companies/products: Cooper Vision – contact lens products Alcon – ophthalmic medicine and contacts Ciba Vision – contact lens products Johnson & Johnson – contact lens products Acuvue – contact lens products Bausch & Lomb – ophthalmic medicine and contacts Mann Eye Institute – LASIK and cataract surgical center Visionworks – optical store and lab located next to our offices Topcon – ophthalmic instruments and diagnostic equipment Zeiss Humphrey - ophthalmic instruments and diagnostic equipment Optos –ophthalmic instruments and diagnostic equipment Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 66. Testimonials • After visiting several doctors' offices over the last few weeks, this place was a breath of fresh air. The assistant at the front desk was beyond courteous, friendly, and engaging. I was seen very quickly by Dr. Kerns. She was very open, friendly, and extremely knowledgeable. I was given a copy of both my prescriptions as well as a 90 day window to come back should I need to for anything, free of charge. Being from NYC, most eye doctors acted as if it wasn't your right to have your prescription so I was pleasantly surprised by this. All of this WITH free 90-day follow-up? This just doesn't happen anymore...but it should. I highly recommend Master Eye Associates. -Andrea A. • I am definitely going back here for my next exam. This is the best service I've gotten in a long, long time. -Kathleen F. • It took 3 visits for me to find the right ones-and I ended up picking the brand I had before! But there wasn't a note of irritation in her voice. She was happy to help, listen to me and even give me insurance tips. Their online apt system is an added bonus because it makes it so easy to schedule. I also appreciate that they are open until 6 pm. Overall, I would definitely recommend Dr. Kerns. -Elizabeth H. 66 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 67. Testimonials • Historically I have used walmart eye centers and decided to try a different office. I was welcomed very warmly by the receptionist and treated very well during my visit. The Master Eye doctor saw me that day and answered all my questions getting me set up with a new style of contact lens that is working perfectly. It has been 3 weeks and I could not be any happier with the comfort and the ease on my eyes. Needless to say I will not be returning to walmart for my eye care. I will be happy to return and suggest to anyone needing an eye care specialist in the Arbor Walk Center. -Jaime Gonzalez • All of the staff at this location was absolutely wonderful. They were all very kind and helpful. I would recommend this office to friends and family. -Rebecca R. • My experience with these optometrists was fantastic. The people who performed the exams made the process as easy as possible by explaining every step (Answering the "What?" and the "Why?" before we could even ask) but they did it with touch of friendliness. -Maggie F. • It was nice to not have the staff pressuring you to buy glasses from them. Since they don’t sell glasses, there was no high pressure sale tactics to endure. -Jim Carney Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 68. Testimonials • I am a very busy professional and love the fact I can get in and out quickly. My husband and I were able to go in and get our eyes checks and leave with prescriptions in less than an hour and go next door to get our glasses. I love this place. -Melinda M. • I would give them 6 stars if I could! Friendly, professional, efficient and caring. I cannot recommend them enough!! -Rob • I hope you pass this message on to Dr. Lacey. After an entire year of using improperly prescribed glasses from another Dr., and not being able to see very well, I came to Dr. Lacey and he prescribed glasses that I am using right now to watch TV. and they are CLEAR and the vision is CRISP! I cannot tell you how THRILLED I am to have found Dr. Lacey. Thank you! Thank you! Thank you! -Juanita B. • I honestly couldn't ask for a better optometrist visit. I will/do recommend them to everyone. -Jen H. Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 69. Our invitation to you You want hassle free appointment scheduling and availability when YOU want it with the added convenience of a location near you. You need and deserve an eye doctor that only cares about your best interests when they prescribe eyeglasses or contacts. You need to do business with an eye care company that has been in business over 20 years, is very financially stable and shows they care about you by investing in the best high tech instruments. Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 70. Our Offer to You for LASIK LASIK Laser Vision Correction • Free Consultation • $800 Certificate toward bilateral LASIK • LASIK Consumer Awareness Guide – e manual 70 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 71. Our Offer to You for Contact Lenses Contact Lenses • Our Exclusive Comfort Fit Guarantee • $20 Certificate toward contact lens eye exam – spherical and torics or a • $40 Certificate toward contact lens eye exam for multifocals • $12 of extra contact lens solutions and cases for free • Purchase contacts where you save the most! • Purchase contacts at the lowest price you can find! You’ll not only look better - You’ll see better! Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 72. Our Offer to You for an Eye Exam Pay for one special wellness test and get the second one free – A $39 Value* • Computerized Visual Field Test detects reduced vision or small blind spots in your central or peripheral vision. Important for early detection of retinal disease, glaucoma and neurological problems. This test should be performed if you have any of the following risk factors: Hispanic, African- American, over age 40, family history of glaucoma, diabetes, and/or hypertension. • Digital Retinal Photography A digital high definition photo of your retina (tissue of the back of the eye) performed without dilation provides our doctors with an in-depth view of the retina and the ability to share the image with you during your exam. The procedure allows us to detect problems and diseases such as macular degeneration, glaucoma, retinal holes/detachments, hypertension, and diabetic retinopathy. • We strongly recommend that ALL patients have these tests every year. * Not valid if tests are covered by insurance. 72 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
  • 73. Dr. J. R. Lacey, O.D. Chief Executive Officer Master Eye Associates “Our company philosophy is in our mission statement: Treat every patient as the most important person in the world. Visit one of our offices and experience a level of service second to none. It would be our privilege to care for you!” Arbor Walk N. Mopac @ Braker Barton Creek Mall SW Austin Hill Country Galleria Bee Cave Lakeline Mall Cedar Park Mueller Center I-35 @ 51st Round Rock I-35 @ 1325 512-345-7290 512-330-9513 512-263-0020 512-257-7070 512-452-3227 512-246-3937 CALL NOW Or Schedule Online www.MasterEyeAssociates.com 73 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates

Editor's Notes

  1. 14 million worldwide or in the US?
  2. Probably too much red. Plus use white copy on red background (you probably haven’t finished your formatting.
  3. ealth
  4. Too much red
  5. Do this solution first?
  6. Compare glasseswith cost per day or cell phone use
  7. Use- “You want” and/or “you need”