1. JAMESON 1780 USER EXPERIENCE UPDATES
UX/UI Documentation prepared by Chris Znerold

2. JAMESON 1780 USER EXPERIENCE UPDATES
Introduction
USER TESTING RECAP KEY FINDINGS
On February 13th and 14th, nineteen user testing recruits took part in a usability screening in which There are 3 areas of the site that were identified as being the most actionable in terms of timing and impact:
they were asked to navigate through the Jameson1780 website.
ONBOARDING:
The onboarding experience was the primary pain point for the majority users tested. Most of this dealt with the need to
Users were asked to complete a survey before they began using the site as well as a survey after they were
connect with Facebook. Users had concerns about why they needed to use their Facebook account to play the game; what
finished. This survey data was digitized and included in the internal review process that established
information the game would access and how they would use it; and whether or not the game would post to their newsfeed
detailed recommendations for how to best improve the user experience.
without their knowledge. Additionally, the Facebook plugin that was implemented to connect to Facebook allowed for
user edge cases to develop due to it’s ability to selectively remove permissions, or skip them altogether. In addition to the
In addition to the survey data, each user's screen activity and webcam were recorded in order to capture
problems that connecting with Facebook created, another issue was the time it took many users to go from entering the
the areas in which they were struggling to progress through the experience. These recordings, along with
site to finding the first clue. Many were lost or confused, and zoomed in and out of the map or scrolled around looking
an a/v recording of the test facilities and moderation instructions were also compiled and included as a
for hints as to what to do next.
part of the internal review process.
VIRALITY:
Finally, detailed observations gathered from the moderator about each user's activity and experience on
Each character, clue, and location garnered a different level of emotional response for each user. Many had strong visceral
the site was digitized and recapped internally with the EVB team, and helped guide the direction of
reactions to a particular video clue, and expressed a desire to share an individual scene to Facebook before reaching the
recommended changes to the site. The internal review process involved finding commonalities among
end of the game. Given the opportunity, many users would have actively pushed the content that interested them most to
the user group with regard to where they struggled, as well as where they succeeded, in navigating the site
their social audience.
and solving the quandary.
NAVIGATION:
At the end of the internal review, three areas of concern were identified and potential solutions to
While some users quickly picked up on the mechanics behind moving from one clue to the next in a quick and efficient
address these concerns were vetted by the creative, user experience, and technical teams to ensure that
manner, most had hangups that prevented them from having a cohesive narrative experience. Many users clicked the
any proposed changes fell in line with the brand ethos, programmatical feasibility, and usability
trunk to view the clue after each video in order to confirm what the had seen. Others would go back and watch a video
objectives set forth in the initial test plan.
twice in order to be absolutely sure of the clue. Almost all users would spend time looking around the map for what they
were supposed to click on next after watching a video. Some users would find it more quickly than others, but they all
USER EXPERIENCE STATISTICS TO CONSIDER:
expressed frustration at the time it took to move from one clue to the next. In addition to the difficulty in navigating
4/19 Users didn’t sign in with Facebook.
between clues, users who entered the site without their Facebook account had no motivation or messaging from the site
9/13 Users didn’t share their experience with Facebook
to course correct and re-sign into Facebook to complete the experience.
13/15 Users who signed in with Facebook successfully completed the game.
JAMESON 1700 USER EXPERIENCE UPDATES Prepared by Chris Znerold 2/9

3. JAMESON 1780 USER EXPERIENCE UPDATES
Application Landing Screen
APPLICATION LANDING SCREEN
ONBOARDING
In order to help users understand why we need to access their Facebook account in order to let them play the game,
we plan to update the age-gate landing page to include a graphical component that helps users see at a glance the
advantages to signing in with Facebook. Additionally, we plan to make it more clear to users that if they don’t sign
in with Facebook, they are only able to participate in a preview of the game and can’t actually play. Finally, we plan
to integrate a privacy component that explicitly states that the app won’t post to a users Facebook account without
permission or store any of their information.
JAMESON 1700 USER EXPERIENCE UPDATES Prepared by Chris Znerold 3/9

4. JAMESON 1780 USER EXPERIENCE UPDATES
Facebook Permissions Dialog
FACEBOOK PERMISSIONS DIALOG
ONBOARDING
In its current iteration the Facebook Dialog box requires three clicks in order to accept permissions, and allows
users to selectively opt-out or skip them entirely while still entering the site. In order to expedite the onboarding
experience the permissions user flow will be shortened to include just one screen that requires a single click and
cannot be selectively disallowed or skipped.
JAMESON 1700 USER EXPERIENCE UPDATES Prepared by Chris Znerold 4/9

5. JAMESON 1780 USER EXPERIENCE UPDATES
Suspect Preview Dialog
SUSPECT PREVIEW DIALOG
ONBOARDING
In its current iteration the Facebook Dialog box requires three clicks in order to accept permissions, and allows
users to selectively opt-out or skip them entirely while still entering the site. In order to expedite the onboarding
experience the permissions user flow will be shortened to include just one screen that requires a single click and
cannot be selectively disallowed or skipped.
JAMESON 1700 USER EXPERIENCE UPDATES Prepared by Chris Znerold 5/9

6. JAMESON 1780 USER EXPERIENCE UPDATES
Video Clue End Card
VIDEO CLUE END CARD
NAVIGATION
In order to eliminate the difficulties that users had in advancing between video clues, the end of each clue will now
include an end card that enables users to advance directly to the next level without having to navigate or interact
with the map. After selecting this option, users are shown the map view and the next Dubliner they are supposed to
visit will begin loading automatically. In addition to auto-advancing to the next clue, users also have the option to
either share the clue to Facebook or replay the video.
SHARING CLUES TO FACEBOOK
VIRALITY
At the end of each level, users will have the option to share the clue they just received to their Facebook news feed.
Each post will include an image of the Dubliner they met with, along with a dynamic text description that includes
the contents of the clue itself and a link to play the game.
JAMESON 1700 USER EXPERIENCE UPDATES Prepared by Chris Znerold 6/9

7. JAMESON 1780 USER EXPERIENCE UPDATES
Game Complete End Card
GAME COMPLETE END CARD
VIRALITY, NAVIGATION
After a user has successfully guessed the culprit, they will be shown an end card that allows them to share the
confession letter to Facebook, replay the game, or browse the map.
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8. JAMESON 1780 USER EXPERIENCE UPDATES
Map Browse Mode
MAP BROWSE MODE
NAVIGATION
At the end of the game a user can choose to enter a mode where they can pan, zoom, and interact with the map
and its included components. Users can replay the video clues, watch the TVC ads, or choose to restart the game
with an alternate culprit.
JAMESON 1700 USER EXPERIENCE UPDATES Prepared by Chris Znerold 8/9

9. JAMESON 1780 USER EXPERIENCE UPDATES
Non Facebok User Dialog
NON FACEBOOK USER DIALOG
NAVIGATION
Upon entering the application, and after each subsequent video clue watched, users who have not yet signed in
with Facebook will be prompted to sign in to actually play the game. They will also be given an option to continue
the game in preview mode, but are strongly encouraged after every point ofinteraction to sign in with Facebook and
start playing.
JAMESON 1700 USER EXPERIENCE UPDATES Prepared by Chris Znerold 9/9