Want to get the most out of LinkedIn? This presentation puts your job search in the fast lane! Learn from the experiences of a recent college grad. Gain valuable insight and discover the secrets to successful job hunting! Included: - Understanding the benefits of LinkedIn over traditional resumes - Optimizing your profile and getting noticed - Getting the best recommendations - The essentials of effective networking - Finding a job via LinkedIn groups - Additional Resources for expanding job search strategies

1. A LEG UP LINKEDIN
A crash course & best practices overview for web-based job hunting
FROM THE REAL-LIFE EXPERIENCES OF A RECENT COLLEGE GRAD!
A HANDY GUIDE TO:
Understanding the benefits of LinkedIn over traditional resumes
Optimizing your profile and getting noticed
Getting the best recommendations
The essentials of effective networking
Finding a job via LinkedIn groups
Additional Resources for expanding job search strategies
INCLUDES AN INTRO NATHAN ACOSTA
Elon University Class of 2009
TO LINKEDIN APPS! Public Relations Professional & Aspiring
Branding Consultant in Raleigh, NC

2. DISCLAIMER
• The LinkedIn Logo, Meetup.com, Gist.com,
Wordpress.com, Twitter.com, Delicious.com
and Lynda.com logos are registered
trademarks of the corresponding
organizations.
• I am not the owner of these images, nor am I
seeking a profit from this presentation.

3. ABOUT NATHAN
• Class of 2009
• Majored in Corporate
Communications
• Work for a nonprofit in
Raleigh, NC
• Social Media Addict,
Aspiring Personal
Studying abroad in the UK,Winter 2008
Branding Consultant

4. GOALS
• Optimizing Your Profile
– Differences between online profile & traditional
resume
– Going beyond the standard user
• Enhancing your profile with apps
– Understanding recommendations
• Networking Effectively
• Intro to Groups
• Additional Resources

5. OPTIMIZING YOUR PROFILE

6. THE WEB 2.0 DIFFERENCE
LinkedIn Profile Traditional Resume
• Effortless accessibility • Requires software and may
involve compatibility issues
• Integrated with multimedia • Text only
• Public/Visible • Private
• More flexible/easier to • Spacing constraints/formatting
work with • Many versions
• Can be changed at any time • Permanent
– 1 standard professional – Multiple versions / outdates
presence / always updated frequently

7. THE LINKEDIN DIFFERENCE

8. YOUR PROFILE
• There are many hidden
opportunities to
maximize your profile’s
effectiveness and get
noticed beyond the
site’s profile completion
tool

9. TOP
• Professional headshot (or branded initials logo!)
• Put email in professional headline
– Allows faster access for anyone who wants to contact you
(no waiting for introductions or inmail credits)
(feature may be eliminated – counteracts LinkedIn’s business
model)

10. STATUS UPDATES
• Value-Added content is best
– New jobs/internships
– Your own blog posts
– Industry news (current only)

11. PROFILE SUMMARY
• Provide something!!
– University About page
• Action phrases > URL’s
• Claim public profile

12. PROFESSIONAL SUMMARY
• 30-second commercial/Goals area
– Professional background
– What kind of opportunities you are looking for ?
– Greatest Strengths

13. APPLICATIONS
• Social media can enhance
your profile!
• Possible uses:
– Wordpress/Typepad blog
– SlideShare presentation
• Charts/graphs
• Graphic design samples
• Research presentations
– Box.net files
– Amazon reading lists
• Highlight your skill set or
prove that you’re an
informed, engaged
job seeker

14. APPS
• SlideShare supports
YouTube! Possible
uses:
– Video resume
– Speeches/Presentations
– Award Ceremonies
– Performance Art
(Dance, Music, Theatre
majors)
– Video
production/editing

15. Experience Section
• Small bullets > meticulous
details of the position
• Wide-range skill set
• Kernoodle Center for
Academic Service Learning
provides a rich variety of
experiences to draw from
• Keywords (SEO)
– Software programs
– Industry jargon
– Location

16. Recommendations
• Peer recommendations are good!
• Make it easy for the recommendation writer

17. NETWORKING EFFECTIVELY

18. NETWORKING BASICS
• Participate in group discussions (Karma)
• Ask for advice & info, not job leads
• Personalize all default messages, especially requests
for introductions
• Follow up/reply privately when others help you

19. INTRO TO GROUPS

20. HOW TO USE GROUPS

21. HOW TO USE GROUPS

22. WHAT DO GROUPS LOOK LIKE?

24. ADDITIONAL RESOURCES
Meetup.com Twitter.com
- events near you - Conversation
Gist.com Delicious.com
-21stcentury address book -Bookmarks anywhere
-Social media aggregator -Follow your friends’
- Google Alerts to the nth bookmarks
degree
Wordpress.com Lynda.com
- Blogging Platform - Video Tutorials