The document discusses best practices for marketing brands on Facebook. It recommends four main approaches: extension, remix, share, and conduit. The social remix approach combines brand and Facebook content, such as mixing brand messages with user photos. Campaigns should target audiences, engage users, and drive viral growth. Facebook tools like ads, pages, and apps can help achieve goals like increasing fans or conversions. Analytics provide insights to improve campaigns.

1. How to Market Your Brand on Facebook Toby Beresford – Nudge Social Media 8 March 2010 0207 096 0146 [email_address] Toby Beresford

11. So, can we use Facebook for Marketing?

13. Four Main Approaches Extension Adds new social features to an existing campaign Remix Innovative mix of profile data with brand assets Share Mastercard travel campaign “buzz” with Facebook Friends The Apprentice turns your friends into a board of directors Watch Sky News videos within Facebook Conduit Repurpose existing features on the social web Social Feature A long term channel and platform for future conversations Encourage friends toward better health

14. The Nudge Social Remix Approach in more detail Social Remix Brand Content My Facebook Content Share Friends Engage Socially enriched mash up content Pictures/Videos/ Event/Links Friends Brand Content Brand/Product/ Benefit/Message Facebook Content

17. Use Facebook Advertising Tools to Target your Audience High School Musical 3 game – targeted at lovers of High School Musical Ad targeted to relevant users Source: Facebook, September 2009

19. Social Action Response – get users to do something!

24. Team Processes are Iterative

25. Practical

26. Campaigns in Practice

28. Facebook Advertising High School Musical 3 game – targeted at lovers of High School Musical Ad targeted to relevant users Source: Facebook, September 2009

46. O2 Top up surprises