Roadmap monthly newsletter - June 2012

June
2012

Roadmap monthly newsletter In this issue

New Certified Partner
Editorial Frotcom arrives in South Africa

O
ne year later, Frotcom’s Certified
News and events
Partners met again, this time in
nd
beautiful Cyprus, for the 2 Annual Frotcom International
Meeting, to share experiences and Annual Meeting – Cyprus 2012
prepare the future.

The motto was “Frotcom Team going full speed Case Study
ahead” and I think it conveyed the spirit of the DPD Trading Ltd adopts Frotcom
meeting. In fact, seeing so many enthusiastic to monitor their sales activities
Frotcom Partners made me feel quite proud of
what we all achieved in the last few years.

You see, it’s not just about the money, it’s about This and much more…
trust, quality and teamwork.

Don’t take me wrong, I’m very happy about the business growing worldwide and
Frotcom being established as a reference in the countries where we currently are.

But the comradeship, the great bonding between Frotcom Partners from all over the
world is what really touched me. Trust, quality and teamwork. That’s why we’re
different.

As I write these words, I see other companies competing in the vehicle tracking market
and struggling to get their money, no matter what. “It means selling out and giving
customers a poor service? So be it! As long as we get the contract!”

In the meeting room, as I heard each Frotcom Partner explaining how they were
conducting the business in their country, one thing was crystal clear: Frotcom is now a
reference not only as a great product, but also for superior after sales service.

From Romania to Cyprus, from Mauritius to Angola, Frotcom is proud of not letting
customers down. Maybe Frotcom is not the cheapest solution in the market. For sure
we’re not. Some companies will prefer cheap to Frotcom. We’re fine with that.

But ask any Frotcom customer if we have let them down.

That’s why in most countries Frotcom sales are the result of mouth-to-mouth.
Customers recommend Frotcom to other companies. We don’t need to advertise much.
And that’s also why the Frotcom distribution network continues to expand. As you can
read in this issue of Roadmap, Frotcom South Africa just joined in.

Again, it’s not just about the money. It’s about trust, quality and teamwork.

A big thank you to all Frotcom Certified Partners.

Valério Marques
CEO - Frotcom International

A note from the editor – If you would like to have your own say in the next edition of this newsletter please do
not hesitate to get in touch at roadmap@frotcom.com.
Roadmap Monthly Newsletter | roadmap@frotcom.com | Tel + 351 214 135 670 | Fax +351 214 135 678
Frotcom vehicle tracking system | www.frotcom.com
Angola|Belgium|Brazil|Bulgaria|Cameroon|Cyprus|Croatia|D.R.Congo|Greece|Italy|Kenya|Kosova|Luxembourg|Macedonia|Madagascar|Mauritius|
Morocco|Portugal|Reunion Islands|Romania|Rwanda|Senegal|Seychelles|Sierra Leone|Slovenia|South Africa|Spain|Tanzania|Uganda|UK|

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Did you know?

New Certified Partner

Frotcom arrives in South Africa
June turned out to be a month full of accomplishments and happy events for “Save more than fuel”
Frotcom. One of them is the recent partnership with Logtrain International for the
creation of the new Frotcom South Africa.
website
Logtrain International is a nationwide operation with a footprint in the four main In 2008, more than 40 of Europe’s
cities of Johannesburg, Durban, Cape Town and Port Elizabeth with its head office in leading oil companies joined forces
the “mother city” of Cape Town. Logtrain is a South African leader in skills training, through EUROPIA, the European
e-learning, courses & workshops in various fields such as Supply Chain Management, Petroleum Industry Association, to
Logistics, Air, Sea, Road & Rail Freight or Transport. The company trains run a pan-European consumer
approximately 500 people from 500 different companies annually. awareness campaign on the efficient
use of transport fuels.
“In spite of the fact that satellite navigation & vehicle
tracking systems are well entrenched, in South Africa, The “Save more than fuel” campaign
there is definitely space for a highly focused operation was launched simultaneously in 29
to enable companies to optimize on their vehicle European countries. It was the first
assets and to the improving of service delivery and time the European oil industry united
efficiency through the superior Frotcom fleet to engage with consumers in such a
management system, especially in the current public initiative.
economic challenges that most countries are facing.
We are confident that Frotcom South Africa is heading
towards a rapid growth and to a fruitful and Colin Doyle - CEO
Logtrain International
successful future”, declared Colin Doyle, CEO of
Logtrain International.

Nuno Liñan, Marketing Director at Frotcom International said that “We are certain
The campaign involved over 45,000
that companies in the South African market will embrace Frotcom’s simplicity and
unique characteristics to optimize operations and decrease fleet costs. The petrol stations across 29 European
experience and expertise of Frotcom South Africa’s team will play a key role in our countries.
efforts to achieve good results in this market.”
Within this campaign, EUROPIA and
For more information about Logtrain International the European Commission had the
visit their webpage here.
initiative to create a website in order
ROADMAP welcomes Colin Doyle and the Frotcom to help consumers understand how to
South Africa team on board and wishes them drive more efficiently. It features
successful operations. humorous animations of 10 useful
driving tips on how to reduce fuel
About South Africa: A Portuguese explorer named > Capital Pretoria consumption and contribute to
Bartholomew Dias discovered the southernmost part of > Currency South African Rand cleaner and safer life-styles. All the
Africa in 1487, which is known today as the Cape of Good materials have been translated into
Hope in South Africa. This is arguably the most beautiful > Language English
24 different languages.
holiday & business location in the whole world with > Population 48,810,427
Table Mountain being the noticeable icon. South Africa
boasts a population of 50 million and 8.5 million vehicles
> Territory 1,221,037 km2 Visit now the Save more than fuel
with some 3 million being “load bearing” vehicles. > GDP USD 555.134 billion website and check in your own
language the 10 helpful tips for
Frotcom vehicle tracking system | www.frotcom.com driving efficiently!
Source: http://www.europia.eu
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Tip of the month

News and events

Frotcom International Annual Meeting Cyprus|2012
This year Frotcom International held the 2012 Annual Meeting in Protaras – Cape
Greco, Cyprus. On 7-9 June, Frotcom Certified Partners from around the world came
together to learn, share, collaborate and act on all the issues facing Frotcom’s to improve driving
business. behaviour

Frotcom made a resourceful list of 7
important guidelines that fleet
managers should follow in order to
improve driver behaviour.

1. Explain to your drivers the need for
a more economical and ecological
driving behaviour; explain the
advantages in terms of cost reduction,
lower ecological impact, more vehicle
The agenda of the meeting was created as to encourage debate, exchange ideas and uptime and fewer accidents.
share valuable information. The keynotes covered facts and figures related to
Frotcom business, the announcement of new features and sharing marketing and 2. Inform your drivers that driving
sales experiences, which offered rich and helpful insights to all the participants. behaviour will be monitored and
On the last day of the event, the Frotcom Boat Trip was a recreation moment reported by Frotcom, in order to
crowned with a Fishing Competition where everyone had the chance to prove their detect excesses.
fishing skills.
3. Train your drivers for eco-driving; if
The 2012 Annual Meeting was a plentiful learning experience and according to the you do not have the expertise inside
participants feedback, a real success which made everybody thoroughly feel that your own company, there are several
Frotcom team is going full speed ahead! companies specialized in professional
driving training which can help you.
Frotcom reveals new logo signature 4. Analyze the results on a weekly or
Frotcom unveiled the new logo signature “VEHICLE TRACKING – FLEET INTELLIGENCE” monthly basis by checking Frotcom’s
within the International Annual Meeting 2012. driving behaviour module.

“The new logo signature deeply reflects what 5. Reward the best drivers by placing
Frotcom is today. This redesign allows Frotcom to their names (for example 5 best) on an
be authenticated as a powerful vehicle tracking honour board. Consider rewarding the
system, but moreover, as a fleet intelligence best driver or the best drivers with
solution for professionals” said Nuno Liñan, Chief + some kind of reward, even if symbolic.
Marketing Officer of Frotcom International.
FLEET INTELLIGENCE 6. Help drivers with the worst driving
Frotcom will continue to bring up new state of the
behaviour in that time period, by
art features by investing in R&D applied
exclusively to fleet management and will lead the
= holding one to one meetings and
showing them exactly what is wrong in
way by launching a new generation of business
their driving pattern and the impact it
intelligence tools for fleet managers, with an
has on fuel consumption, mechanics,
unparalleled set of decision support data.
gas emissions and risk of accidents.
Frotcom vehicle tracking system | www.frotcom.com 7. Repeat this every week/month.
Register the progression in results.

3

Case Study
Next, on Roadmap

DPD Trading Ltd adopts Frotcom to
monitor their sales activities News and events,

throughout Cyprus more new Frotcom features

DPD Trading Ltd was established in 1997 in Nicosia. Since then it has been and tips will be presented.
dynamically involved in the field of foodstuff trading and distribution, mainly
milk products, in the Cyprus market. In a relatively short time after its
establishment the company can boast a remarkable growth in terms of turnover,
point of sales presence, storing space, sales force and fleet. This and more, so don’t miss

In 2006, the company moves to its own newly built the next issue of Roadmap.
offices and storehouses in Dali Industrial Area,
which sets new horizons and development
opportunities.

DPD’s aim is to further expand their product range and their point of sales
presence. These are necessary prerequisites for the company to maintain its
position as a dynamic and flexible distribution network.

For more information about the company you can also check their website.

In 2011, the company adopted Frotcom Vehicle Tracking System for better
monitoring of their sales activities throughout Cyprus.

According to Mr. Panikos Charilaou, Manager of DPD Trading Ltd, “We are
extremely satisfied with Frotcom´s services. They are helpful at any time.
Frotcom’s solution has enabled us to use the needed information in a simple and
easy way.”

ROADMAP congratulates the Frotcom Cyprus team for this successful project!

Frotcom vehicle tracking system | www.frotcom.com

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Roadmap monthly newsletter - June 2012

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Roadmap monthly newsletter - June 2012