4. Education Charity We get no aid or regular grants from the government (unlike museums) BUT . . . We can reclaim VAT on most things We qualify for Gift Aid We do not pay full Business Rates 97% of our income comes from our visitors
5. Zoo Income 2007 Zoo Income 2007 Zoo Income 2007 Total income £21,585,000 Approximate spend per head £15
39. How much publicity does the zoo attract? Press 148 press releases – many more newspaper stories Television and Radio Equivalent advertising value of £6 million!
41. Visitor numbers to other tourist attractions 2007 (Source: ALVA) 2.9 F/C 1058362 Westminster Abbey 20 2 F/C 1068244 Caterbury Cathedral 19 -2.3 C 1128107 Eden Project 18 25.1 C 1132366 ZSL London Zoo 17 2 C 1229703 Edinburgh Castle 16 6.7 C 1335773 Chester Zoo 15 15 C 1355425 British Library 14 5.1 F/C 1427096 Kew Gardens (RBG) 13 0 F/C 1593277 Tate Britain 12 0.5 F 1607767 National Portrait Gallery 11 0 F/C 1623881 St Paul's Cathedral 10 10 F 1695739 National maritime Museum 9 -1 C 2064126 Tower of London 8 3 F 2435300 Victoria and Albert Museum (South Ken) 7 11 F 2714021 Science Museum 6 -4.1 F 3600119 Natural History Museum 5 -8 F 4159485 The National Gallery 4 6 F 5191840 Tate Modern 3 12 F/C 5418265 British Museum 2 -3 F 5500000 Blackpool Pleasure Beach 1 % =/- Charge/Free Total visits Site
42. In Comparison to some European Zoos Municipal 166 972,000 Prague £2.15 Charity 44 1,087,000 Chester £14.95 Private co + gov aid 21 1,010,201 Hannover £7.28 Municipal 17 1,018,900 Karlsruhe £3.31 Municipal 10 1,118,499 Budapest £3.66 Non profit private foundation + gov aid 160 1,112,168 Berlin Tierpark £7.28 Foundation + city aid 14 1,130,000** Amsterdam £11.58 Municipal 23 1,164,392 Leipzig £7.61 Municipal, admin by private company 1 1,230,000 Genova £9.26 Private trust + gov & city aid 11 1,232,599 Copenhagen £10.65 Nat gov 33 1,293,704 Stockholm £5.81 Non profit 36 1,387,732 Munich £5.95 Non profit 36 1,400,000 Emmen £11.25 Municipal 21 1,451,547 Moscow £1.93 Non profit private foundation, aid from city 26 1,500,091 Rotterdam £10.92 Non profit private foundation, aid from city 12 1,503,724 Basel Zoo £6.57 Private 45 1,515,000 Arnhem (Burgers) £10.59 Nat gov corporation 17 1,725,000 Vienna £7.94 Non profit private corporation, aid from city 27 1,800,000 Zurich £9.03 Corporation + gov aid 28 1,804,513 Stuttgart £7.15 Share holder co + gov support 35 2,240,488 Berlin Zoo & Aquarium £7.28 Funding Status Size (ha) Attendance 2004 Name / City of Zoo *Admission