101 level presentation given at @socdevlon centred on key differences between Twitter and Facebook, and opinion on where to place your bets working on development of apps

1. Angus Fox
Co-Chair Social Developers London
@nuxnix
This talk draws on information from
developers.facebook.com and dev.twitter.com
but is in no way endorsed byTwitter Corporation
or Facebook Corporation  #justsaying

2. The first places to start are at dev.twitter.com and developers.facebook.com
High level
differences
betweenTwitter
and Facebook
Innovations
announced at F8
Recent Innovations
fromTwitter
Developer
Programs
Compared
FbStart Things to consider
Questions /
Discussion
Zendesk ticket
giveaway

3. A quick baseline, you know this already, right?

4. 92% of all
activity and
engagement
withTweets
happens
within the first
hour of the
post being
made.
Facebook
status
updates, and
interaction
can go on for
hours, and
even days.

5. Twitter allows
people to follow
important
topics, people,
& conversations
that are
relevant or
interesting to
them.
People make
connections on
Facebook with
friends, family
members, and
other people
that they care to
keep in touch
with.

6. Information
onTwitter is
always here
and now,
important and
relevant, and
constantly
changing
Content on
Facebook is
more timeless

7. Strategy to
cherry pick
monetization
opportunities
and make them
part of the core
platform if they
work scorched
earth style – e.g.
Twitter Music
Strategy to
strengthen the
site's app
development
platform, for
third parties,
modeled around
three core pillars:
build, grow and
monetize

8. developers.facebook.com/

14.  New Facebook Login experience gives people more
control over the information they share with apps.
 Facebook Login available to all new apps
 existing apps have a full year to upgrade (April 30,
2015).
 Facebook Login is a fast and convenient way for
people to sign into their favourite apps without having
to remember another password.
 In 2013, Login was updated to clarify when an app is
requesting permission to share back to Facebook.
 This change contributed to a 10% increase in Login
conversion rates over the past year.

15.  APIVersioning and a two-year stability guarantee for core products such as Login, Sharing,
Requests, SDKs and frequently used Graph API endpoints.
 If any changes to these products, previous version supported for at least two years.
 Versioning also gives you control over how you upgrade different instances of your app to use the
latest platform features.
 Important new elements of Graph API 2.0 include:
 App-scoped user IDs to better protect people's information
 People who have already logged into your app will still retain their original user ID.
 If you operate multiple apps, the Business MappingAPI lets you map the same person's ID between
them
 TestApps
 An easy way to create and manage apps for use in testing, development and staging, test apps also
serve as a central place to manage people's roles across all of your apps.
 Social Context API
 A simple way to surface a person's friends' activity alongside your content.
 Tagged Places API
 An easy way to build experiences using the places where a person has been tagged.
 Tagging and Inviting APIs
 NewAPIs to help you build interfaces for tagging friends in stories and inviting friends to your app.
 Several rarely used API endpoints are going away visit changelog for details.

17. Create beautiful apps
Forget server maintenance and complex
infrastructure. Instantly add push
notifications, data storage, social
integration, and more with the Parse SDKs.

18.  One backend to rule them all
 Native SDKs make it easy to create beautiful and powerful
apps for all of your favorite devices. From desktop to
mobile apps, Parse has an SDK for everyone.
 Powerful user management for your app
 Connect your users via traditional logins or third party
social networks with just a few lines of code.
 We take care of linking accounts across networks,
resetting passwords, and keeping everything safe and
secure.

19.  Improved stability and Graph API 2.0:
 Facebook Login
 Anonymous Login
 App Links:
 New Parse Pricing:We've made Parse pricing cheaper,
simpler, and more predictable.
 Parse Local Datastore: Parse now makes it easier than
ever to build apps that work without connectivity.
 Parse Growth Analytics: Parse Analytics now has
powerful dashboards for understanding your app's
growth and user retention metrics.
 New Facebook SDKs: Updated SDKs for iOS, Android,
and JavaScript and a new PHP SDK.

20. dev.twitter.com

21.  Video clips and audio
streams have a special
place on theTwitter
platform thanks to the
Player Card. By
implementing a few meta
tags on your website and
following theTwitter Rules
of the Road, you can bring
your rich media to your
followers and millions of
other users across the
globe.
 https://github.com/twitter
dev/cards

22.  Sign in withTwitter
 https://blog.twitter.com/
2014/bootstrapping-
sign-in-with-twitter
 Bootstrapping code
examples in Ruby and
Python

24.  F8 announcements are
pretty Seismic
 Monetisation at the
heart
 Inclusive to all
developers
 Platform tools
 Parse
 And FbStart!
 Twitter doesn’t hold a
developer event of scale
 Not really about
monetisation
 Certified Program
 Simple tools
 Cards
 Examples

25.  Bootstrap - Open to any developer with public iOS or Android apps.
 A free package of tools and services worth up to $5,000, including:
 Facebook Start to Success Program
 Parse credit
 Adobe Creative Cloud
 Appurify testing suite
 Desk.com customer care tool
 Hootsuite social media monitoring tool
 Proto.io prototyping tool
 UserTesting UX research tool
 Transifex localization platform
 Workable recruitment tool
 We'll also include promotional Facebook ad credit for new spenders.
 AccelerateTrack
 A free package of tools and services worth up to $30,000, including:

26. Presentations are available from Slideshare
Slides
http://www.slideshare.net/nuxnix

27. RIBA, 66 PORTLAND PLACE, LONDON, UK