Presentation by Claude Seyrat (Expway)

1. .. leader in Broadcast To Mobile
LTE Broadcast
eCast
Re vo l u t i o n i z i n g V i deMBMS end-to-end solution
eo
--D e l i ve r y I n M o b i l e
for delivering content over
Networks
LTE-Broadcast
OVF Squad 2014
September 2013

2. The LTE Broadcast Opportunity
• LTE: Hundreds of confirmed network roll outs and connected
devices
– More than 250 commercial LTE networks rolled out by end of 2013
– More than 150 million LTE devices by end of 2013
– The following operators have alreay announced the launch of eMBMS
for 2014-2015: Verizon, AT&T, Kt, Reliance
– As a natural extension for LTE, LTE Broadcast will be supported by a
majority of networks and devices
• A committed ecosystem
– On the server side: Samsung, Alcatel-Lucent, Ericsson and Huawei
have announced the support of LTE Broadcast solutions
– On the terminal side: Qualcomm, Huawei, Sequans, Altair have
announced the support of LTE Broadcast in their LTE Modems
OVF Squad 2014

3. Fast-Growing Support in the Ecosystem
“We believe that LTE Broadcast will become a key component in addressing
the exponential growth in mobile multimedia and application download
traffic”
Peggy Johnson, President of Global Market Development
Lowell McAdam said he wanted Verizon to offer live broadcast TV over
4G LTE - a goal that might allow for the airing of the Super Bowl over its
network in the “2014 timeframe”
PCMAG.COM reporting on Verizon CEO keynote speech at CES 2013
“There is strong demand by operators for LTE Broadcast technology and it
is important that mobile operators have a global and mature ecosystem”
Alain Biston, LTE Business Unit Vice President
"AT&T's focus is now almost all about architecting networks to deliver
video and that will be where AT&T will spend the most capital over the
next three years. AT&T is developing a ‘broadcast capability’ to remove
video traffic from its wide-area wireless networks.“
Randall L. Stephenson, CEO
OVF Squad 2014

4. LTE Broadcast is Strategic for MNOs
• To optimize network ressources when the same content
– is accessed by several users at the same time (live TV)
– Is downloaded by numerous users in a short time (OS upgrades, newspapers, etc)
– can be preloaded instead of being accessed real-time (highly popular videos, …)
• To solve technical limitations of unicast networks
– When concentration of users forbids the use of extensive unicast (stadiums,
venues…)
• To enable new services
– Localized push (news, advertising, coupons…)
– 24/7 updates of eMagazines
– Emergency alerts
OVF Squad 2014

5. Some
LTE Broadcast Activities
December 2013
OVF Squad 2014
5

6. Nationwide Quadruple Play
•
RJIL owns a nation-wide spectrum for 4G
•
Intends to be the first operator to offer nationwide
quadruple play in India:
•
•
•
Including voice, video, data and mobile services
Video offering to include Live TV and Push VOD,
for fixed and mobile devices
LTE allows to deploy the services far more efficiently in
areas where e.g. cable is difficult, slow and expensive
to build
•
Roll-out and commercial launch starting in Mumbai,
Delhi and Jamnagar, in 2014 (~30 million people)
•
Target: 37 million 4G wireless subscribers in four
years
OVF Squad 2014

7. Verizon: NFL, Superbowl and Beyond
« Verizon aims to offer live broadcast TV over 4G LTE and to air the
Super Bowl over its network in 2014. »
Lowell McAdam, CEO
NFL app will be the first LTE Broadcast Service in the world:
•
Verizon has the rights for the content, which supports their role as a major sports sponsor
•
VZW has a content deal with NFL; for four years starting 2014
Subscribers will be able to access:
•
•
Home-market feeds of NFL games
•
The Super Bowl
•
Local games produced by CBS and Fox
•
NFL Network content (more than 4,000 hours)
•
NFL RedZone content (touchdowns etc. highlights)
•
•
All playoff games
All above included in monthly subscription, $5 / month
Verizon has defined a multi-app framework
•
Separate apps for e.g. NFL, NHL, etc. content
OVF Squad 2014
7

8. Other LTE Broadcast Business Cases
•
Mobile TV Service is quite popular:
• For example in France: 1,5 million active subs for a single operator
• It is available at both 3G and WiFi, and 60% are viewing it over 3G / 40% at home over
wifi, despite the poor video quality in densely populated areas
•
Operators have built partnerships with several publishing houses and radio networks
•
Operators are looking for differentiating services using LTE Broadcast
•
According to the studies LTE Broadcast will add value to these following services:
• Live TV
– to increase the quality of the service
• Sport Events
– to make sure that the network matches the audience demand
• eMagazines delivery – to deliver highly responsive user experience
• Radio
– to replace FM radio and to add extra pay services
OVF Squad 2014

9. by
OVF Squad 2014
by
Note: NOTTV does not use LTE Broadcast but an other broadcast technology.
9

10. 18 months after Launch (Dec. 2013)
ONE PIECE N02E
ARROWS Kiss F-03E
Disney Mobile N-03E
Optimus LIFE L-02E
Optimus
GL-01E
AQUOS PHONE
ZETA SH-02E
AQUOS PHONE
SH-10D
30 different Android Smarphones and Tablets launched
REGZA Phone
T-02D
ARROWS
V F-04E
MEDIAS
UN-02E
MEDIAS
XN-07D
AQUOS PHONE
SH-06D
Ascend HW-01E
12 million devices sold
2 million subscribers paying 5$ / months
50 million devices will be launched in the next 3 years
Optimus Vu L06D
GALAXY Tab 7.7
Plus SC-01E
ARROWS Tab F05E
MEDIAS TAB N06D
OVF Squad 2014
ELUGA Live P08D

11. LTE Broadcast
Service Layer
OVF Squad 2014
11

12. LTE Broadcast End-To-End Architecture
Head-End Platform
Dashboard
Manager
LTE Network
End Users
Streaming
File
Live Encoders
Contents contents
LTE Smartphones & Tablets
CMS
DASH Server
CDN
LTE Mifi + Wifi
Smartphones & Tablets
Platform Manager
SGi
Reporting/
QoE
Unicast
File Repair
FLUTE / FEC
SYNC
SG-mb
SGi-mb
Application
eMBMS
Middleware
BM-SC
Sm
MBMS GW
Home Gateway
+ Smartphones & Tablets
M1
OVF Squad 2014
To MME, …
DASH
Client
OS & Hardware
Broadcast
12

13. Expway’s Offering and Position
sells
•
LTE Broadcast Middleware that controls the LTE modem. It receives and
decodes the streams on the device and displays the content through a
separate DASH Video Player.
•
LTE Broadcast Server (BM-SC) that allows Operators to create multicast
streams (both live TV and push files) and broadcast them at their LTE
network.
• Directly or indirectly
•
is often consulted by operators due to its:
– 8 years of concrete field-experience, in mobile broadcast
– Technical experts and expertise for writing carriers’ technical specifications
– The company’s end-to-end solution, to perform tests, prototypes and trials
is involved directly or indirectly in most
LTE Broadcast deployments in the world
OVF Squad 2014