3. STRENGTH
•US Dollar Company
•Won at Monde
Selection
•Diversified products
WEAKNESS
•Indisciplined THREATS
warehousing SWOT •De-reservation
•Poor segmentation ANALYSIS •Customer loyalty
•Low incentives •New entrant
OPPORTUNITIES
•Growing market
•Taste factor
•Product variety
4. Porter’s five force model
Competitor’s Force
(Major MNC’s likely to diversify and
get into related business of Parle G)
Parle G
Supplier’s Force Buyer’s Force
Parle
(Very large number less (More quality suppliers so
Bakeman’s
bargaining power) conscious and price sensitive)
Regional
Substitute’s Force
(Household Snacks,
Bakery biscuits, fast
food)
5. Problems encountered Manufacturing unit
Stock out
Shortage of Parle G Freebies Parle depots
Allocation Problems
Further Dispatch Problem
Whole sellers
Duplicate biscuits
Poor Sale Promotion Skills Transportation
Retailers
Customers
6. Distribution Strategies
Multipurpose distribution centres
Public distributaries
Feeder markets/mandi towns
Shandies/haaths/jatras/melas
Use of co-operative societies
7. Increase Market Share
Rural-Urban Penetration
Small business plan
Associate with government schemes
Sponsor a Tele – serial, sports events
Awareness among people
8. Re-search Findings
On basis of Quality On basis of Price
6
5
4
Rs. 2
3 Rs.5
2 Yes Rs.10
1 No Rs. 20
0 Rs.30
Rs.50