Linkedin is the network full of people ready to network! Using this site is one of the most efficient ways to leverage your personal and professional contacts. Learn the best tips for writing the perfect profile description, how to get shown in more searches, and develop a personal brand so people can get to know, like and trust you.

1. LinkedIn
for
Real
Estate
Professionals

2.
Today’s
Class
THE
POWER
OF
LINKEDIN
WITH
REPRESENTATIVES
TAKE-­‐AWAYS

3. WHY
SHOULD
I
BE
USING
LINKEDIN?

4. Linkedin is a social media platform that allows users to build networks,
share information and learn about news that affect their business. Recently,
Linkedin started encouraging users to follow influential people and
businesses making the website more content-driven.
Based on Six Degrees of Separation
Building
networks
Sharing
business
information
Interacting
with
potential
clients

5.
200
Million
users
in
over
200
countries
Average
HHI
of
$109,000
87%
trust
the
information
on
Linkedin
49%
of
users
find
Linkedin
to
be
a
good
source
for
word
of
mouth
referrals
69%
of
journalists
used
Linkedin
for
research
The
12th
Most
Visited
Website
in
the
World
KEY
STATS

6.
WITH
LINKEDIN,
YOU’LL
HAVE
MORE
CONTROL
OVER
WHAT
APPEARS
FIRST
IN
GOOGLE
RESULTS
If
you
Google
your
name,
your
LinkedIn
profile
will
typically
appear
first
before
any
other
reference
to
you
KEY
STATS

7. How
do
I
start
using
linkedin?

8. Anatomy
of
Linkedin

9. Anatomy
of
Linkedin

10. Anatomy
of
Linkedin
Nav
News
Sharing
Search
People
Ads

11. Anatomy
of
Linkedin
News
Feed
Views
Your
Network
Jobs

12. Anatomy
of
Linkedin
Profile
Page
• Name
• Title
and
Headline
• Profile
Updates
Summary
Work
Experience
Recommendations

13. Anatomy
of
Linkedin
Profile
Page
Endorsements

14. Anatomy
of
Linkedin
Edit
Profile

15. Anatomy
of
Linkedin
Add
Position

16. Anatomy
of
Linkedin
Settings
Menu

17. Anatomy
of
Linkedin
Profile
Activity
Settings
Twitter
Settings
Privacy
Settings

18. Anatomy
of
Linkedin
App: Web:

19. How
can
I
start
using
linkedin
on
a
daily
basis?

20. Linkedin
News
Feed
Hybrid:
Twitter/Facebook
Heavily
integrated
with
Twitter
•
Shortened
Links
• Hashtags
• @replies
through
twitter
Newsfeed
will
also
show
updates
from
your
network
• New
Connections
• Comments
• Profile
Updates
• Status
Updates

21. Linkedin
Sharing
Works
very
much
like
Facebook
or
Twitter
• Add
Files
• Add
Links
• Hashtags
and
tagging

22. How
do
I
build
my
network?

23. Add
Connections
Adding
Connections

24. Add
Connections
Multiple
Options
• Webmail
contacts
• Outlook
Contacts
Any
Email
• Upload
a
file
• Invite
people

25. People
You
May
know
On
Most
Linkedin
pages
Based
on:
• Previous
work
experience
• People
in
your
network
• People
similar
to
others
in
your
network

26. People
You
May
know
Show
More
Lists
all
people
you
may
know

27. Requesting
a
Connection
Colleagues
• People
you
have
worked
with
Classmates
We’ve
Done
Business
• Will
ask
company
Friend
Other
• Will
ask
for
Email
I
Don’t
know
• Limited
Personalize
the
message
if
you
have
to
explain
Linkedin
monitors
your
activity.
Do
not
over
connect,
or
they
will
require
email
verification
for
all
requests.
Also
make
sure
to
Thank
people
when
you
connect

28. Groups

29. Joining
Groups
Search
For
Relevant
Groups
• Real
Estate
• Condominiums
• Wine
• Networking
• Luxury
• Etc

30. Joining
the
Conversation
Interact
with
groups
• Gain
knowledge
• Comment
on
discussions
• Share
others
ideas

31. Best
Practices

32. Choose
a
Tagline.
Your
niche
plus
your
location
should
be
up
there,
e.g.
Residential
Real
Estate
Expert
If
a
potential
client
searches
for
“housing
+
New
York
City”
for
example,
you
want
your
name
to
appear
at
the
top
Job
description:
Generated
new
deals
for
a
real
estate
development
company
that
focuses
on
multi-­‐family
residential
projects,
including
real-­‐estate
market
analysis.
Best
Practices

33. CUSTOMIZE
YOUR
LINKEDIN
URL
LinkedIn
URLs
are
generated
automatically
with
numbers/letters
after
your
name
You
want
to
have
a
professional
looking
LinkedIn
URL
in
your
email
signature
To
customize
your
URL,
sign
in,
click
on
the
Edit
button
and
then
click
on
the
blue
link
(right
top
hand
side)
that
says:
Customize
your
public
profile
URL
and
remove
the
numbers
&
letters
Best
Practices

34. FOCUS
ON
CLIENT
BENEFIT
THROUGHOUT
YOUR
PROFILE:
You’re
going
to
sell
to
people
in
your
summary
so
you
want
to
lead
with
what
are
you
really
good
at
and
what
differentiates
you
Throughout
your
entire
career
path,
highlight
any
achievements/results
which
are
most
relevant
to
your
current
role
Consider
putting
in
a
slideshow
of
the
homes
you
have
sold
and
the
homes
you
are
selling
Best
Practices

35. • Build
a
quality
network
•
Start
with
friends,
family
and
co-­‐workers
•
Connect
with
old
associates
•
Reach
out
to
people
you
know
• Connect
with
clients
you
are
working
with
•
They
will
respect
you
• Post
relevant
updates
(1-­‐2x
per
week)
•
Market
trends
•
Exclusives
•
Open
Houses
•
Other
professional
information
• Share
other’s
posts
• Join
Groups
Best
Practices

36. ASK
FOR
TESTIMONIALS:
Aim
for
a
small
number
of
quality
recommendations
from
clients
&
people
in
your
field,
e.g.
“Working
with
John
was
a
real
pleasure.
Not
only
did
he
listen
to
my
business
needs
but
he
closed
the
deal
on
the
house
in
record
time.”
The
more
specific
about
the
business
results
you
deliver
and
your
working
style,
the
better
To
ask
for
testimonial:
“Are
you
on
LinkedIn?
I’d
love
if
you
could
do
a
testimonial
for
me.
It
takes
2
minutes.”
Best
Practices

37. • Do
not
send
mass
messages
to
your
entire
network
• Don’t
randomly
connect
with
everyone
that
is
suggested
Things
to
Avoid

38.
Rosemary
Abdelshahid
212.355.9090
x
224
rosemary@nylmedia.com
http://www.slideshare.net/nylmedia/