The Sunday Night Pitch from team "Job Well Done" at Startup Weekend Dunedin 2016. This team produces a game which "makes child's play from household chores".

2. The problem
85 people...
68% of respondents said
getting kids to do
household tasks is a
problem.

3. Parents told us

4. Children aren’t doing
chores

5. Doing chores
=
Success as
an adult
So what?

6. Our value
proposition
An interactive card
game that provides
families with a fun
way to teach and
learn life skills

7. How it works
ALL family
members
get tasks
Action cards
allow
negotiation
Fun and
meaningful
rewards are
up for grabs

8. Competitive advantage
Adults have to play too.
This game brings the
whole family together.
Tangible item to
trade/touch
No technology required
Based on research.

9. Target market
Working parents
Children aged toddler + to
about 14
Pressed for time
Want to teach life skills to
children

10. Market scope
Test market: NZ - 1,136,397 of
families (2013 Census)
52 million families in English-
speaking countries alone

11. Marketing strategy
1: Validate with focus groups
2: Pledgeme crowdfunding campaign
3: Pre-sales via Shopify
4: Go to market with product
“This is a truly amazing product
and one anyone with kids can
use” Pledgeme
“What a fabulous idea”

12. Marketing channels
Facebook, Instagram
& Pinterest
Target schools & clubs
- Newsletters
- Referral program
- After school and holiday
programmes
Targeted display advertising

13. How to order
https://www.pledgeme.co.nz/projects/4576-job-well-done
Shopify
www.jobwelldonegame.co

14. Revenue streams
$25 per pack
To investigate…
...expansion pack add-ons
...different decks

16. Who are we?

17. In summary
Families all over the world are
struggling with this problem.
We have a fun and unique product
to help families have fun and learn
life skills
We will test the concept before
doing a large run, gaining market
validation from confirmed pre-
sales.
And that’s...

18. In summary
Families all over the world are
struggling with this problem.
We have a fun and unique product
to help families have fun and learn
life skills
We will test the concept before
doing a large run, gaining market
validation from confirmed pre-
sales.
And that’s...

19. Any questions?