Surely you've heard of video marketing, but do you know exactly what it entails? Basically, it invol...

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Surely you've heard of video marketing, but do you know exactly what it entails? Basically, it
involves making videos and posting them online to help get a business or service known. It may
seem simple, but there are a number of things you need to know before you can get started. This
article will teach you about the basics in video marketing.
If you choose to put your videos on Youtube, learn to use the editing features. You can put
annotations on a video, for instance. This could be a great way to share a link, some additional
information about the product you are demonstrating or even a coupon code.
Use graphics from your website, or a screenshot of your web pages, when making your video.
Viewers will be able to see your site's setup this way. Also use screenshots when creating how-to
videos. Just save your screenshot to your desktop and then pull up a video editing program. This will
allow you to place the picture inside the video.
To help garner even more views embed your video in your website. Most people when they think of
video marketing think only of posting a video on YouTube. Instead, post it on your website and
include a link on your Facebook wall and Tweet about your new video on Twitter.
When you create a video for marketing purposes keep it under 2 minutes. You want your target
audience to watch the whole message, and if it is too long you will potentially lose audiences as they
click off. You can always continue a thought or message in a follow up video if needed.
Be confident during your video. Your customers are going to see you as an ambassador for the
product which means you should exhibit full confidence in its capabilities and value. Practice your
presentation a few times to make sure you are building the right experience and interest for your
potential customers.
One of the best pieces of advice about video marketing is to keep it real. Make a script, rehearse it,
and then shoot your video. That's all there is to it. You will end up looking over produced and fake if
you do more than that. Real is honest and reliable.
Make sure you are tracking the results of your individual videos. The data contained here is
important because it allows you to monitor your page views and see where your viewers are coming
from. If there are patterns in this data, you might be able to identify customers that would have
otherwise gone unnoticed.
Visit trade shows and interview experts in your niche. People like to hear from experts. It helps build
trust in the niche and products. Trade shows give you a great chance to meet others, get great video
content and create relationships that result in link backs from the expert's site to yours.
Make sure that your videos are promoted in a two-fold fashion. Let your existing core audience know
that new content is up, via your blog and email or newsletter list. However, also make sure to
promote it to new readers through social media posts and search engine optimization techniques

2. within your budget.
Use a catchy and descriptive title. In addition to
being the first impression potential viewers get of
your video, your title can draw internet traffic on its
own. Keywords in the title of your video are seen by
search engines and can help get your site ranking
higher. Make sure your title is short, descriptive,
and packs an impact.
Spending some money on a digital microphone is a great investment. It is easy to find a device that
will capture your video with good clarity of picture. However, sounding well might not happen with
the same device. Your authoritative and confident voice can do things no video picture ever will.
When creating a description on YouTube, place your URL at
the start. For example, start with www.mysite.com and then
continue with your full description on the next line. This
cements the idea that this business marketing jobs video is
tied with that website and anyone who wants to find out
more can go there to find the answers they seek.
If you are shy about showing your face, or if you don't have
a spokesperson yet, then try posting Google Search Stories.
The purpose of them is to actually show your viewers a
video of you doing a Google search of your business, and
then showing them your site's best properties, such as
highlights and guest contributions. This will help your viewers be more knowledgeable about your
business, which will likely lead them to check you out.
Never quickly throw together a title! It has to include not only SEO keywords you think will bring in
the right viewers, but also something catchy so they'll actually click the link. What would viewers
like yours be looking for? Try to create a title which is witty and alluring.
To make video marketing easy try a video blog. In this type video you will be able to share what you
are thinking about or working on every day. For example, if your business sells cooking supplies, you
could make a video of a recipe, a how-to video on using one of your products or cooking tips.
Share your videos on other sites in addition to YouTube. While this is a great place to start, go
beyond it, too. Give customers surveys to learn where they go to watch videos.
There are probably things that people are always asking you about your business. Use your videos to
give answers to these questions. Your customers will gain confidence in your business if you're able
to anticipate and answer their questions.
Make sure the site that you are publishing your videos on has sharing capabilities. You want to have
buttons so that http://marketingzen.com/ users can share your content on their Facebook, YouTube,
and Twitter social media accounts easily. When others can easily share your videos, you will see your

3. traffic increase relative to the number of shares.
Jumping into your first video is the best method to start out. Do not be hindered by your fear of
innovation or experimentation. Soon, you are going to have a good feeling for what works best and
what does not. Implement what you've learned here, and you'll be on your way to video marketing
success.