Hindustan Unilever Limited (HUL) is the Indian subsidiary of Unilever. The document discusses HUL's business strategies, strengths, weaknesses, opportunities and threats. It notes that HUL has strong brand equity, a large distribution network, and engages in projects like Project Shakti to create rural brand awareness. However, it has struggled at times to transform strategies quickly or control pricing. The document also examines HUL's operating environment, looking at factors such as competitors, regulations, economic conditions, consumer demographics, technology, and innovations.

5. 1) A clear
direction
“The highest standards of corporate
behaviour towards everyone we work with,
the communities we touch, and the
environment on which we have an impact”
2) Always
working with
integrity
3) Positive
impact
4) Continuous
commitment
5) Setting out
aspirations
6) Working
with others

12. R&D and Market strategy
Largest exporter of the country
HUL is a part of the Unilever group, hence strong brand equity and
name.
Strong distribution network.

13. Market capitalization of Rs.110421.76(crores)
Project SHAKTI-creating brand awareness in rural
areas.
Part of CSR
Efficient man power

14. Inability to transform its strategies at right time.
Lacked the ability to call shots and power pricing.
HUL is continuously losing its market share due to presence of other
strong FMCG brands.

15. Market
Penetration
Mergers and
acquisitions
Diversification
New brand
segments
Expansion of
horizon
outside Asia.

16. Counterfeiting
Products
Competitors
Foreign Direct
Investments

18. Political stability
TAX Regulation
Trade Regulation
Employment Laws
Environment Laws

19. Health and safety laws
Consumer laws
Excise Duty
Relaxation of license rules

20. Economic Downturn
Interest rates
Exchange rate
Inflation rate

21. Life style
Age
Religion
Education

22. R&D Activity
Informational
Technology
New machines

23. Product Innovations
Economic Development
Focus on Service
Creating Alliances
Cost &Waste Reduction

24. “ HINDUSTAN
UNILEVER
LIMITED” ,
ANNUAL REPORT
2013, WEB.
“HINDUSTAN
UNILEVER LIMITED” ,
moneyconteol.com
ECONOMIC
TIMES
SCRIBD.COM
SLIDESHARE
.COM

25. Presentation By :
Spandan Ghosh
13BSUHH010029