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BioSurvey
Survey for Japan’s Life Science Research Market
BioSurvey
Introduction of BioSurvey




  BioSurvey                              Web
  1,000


  Gain access to 1,000 Japanese life science researchers through web-based surveys,
  focus groups, and personal interviews to evaluate.




    Understanding Japan’s bio researcher needs for new products and services.         Define possible market segments.




    Identify reasonable price range and estimated quantity of consumption.            Measure promotion effects.




    Identify high-demand applications.




    Comparative analysis of competitive products and applications.
BioSurvey
Features of BioSurvey




                                                                1,000
  Our contact list contains over 1000 of the leading life science researchers in Japan.


  Students are excluded from the list.




  Very high response rate.



             1                     150 300                                                                               20,000
  Our database only includes researchers who have agreed to cooperate in surveys.
  This is proven by the number of responses to a questionnaire (average 150 - 300 per survey), which is equal to the rate from a 20,000-person promotional purpose database.




  Possible to provide neutral and reliable data.




  BioSurvey is an anonymous survey to eliminate any bias from results. Our report consists of numerical data without ambiguity.
Profile of the respondents




  94% of the respondents take part in the purchasing process.




                    Purchasing Power                                             Occupations




   No participation to                 6%                Decide to purchase      Other
                                                                                                    4% 4%         Researcher
   purchasing process

                            20%               27%
                                                                                 Medical Doctor
   Gather information                                                                                       48%
   to purchase
                                                                                 Teaching Staff   44%
                                                                                 (Prof.)
                                        47%              Recommend to purchase
Profile of the respondents




    Accurate representation of the market


                                  BioSurvey
This is proved by the questionnaire respondents who provide an accurate representation of Japan's entire biotech research market.




                                                                Equipment & Reagent Manufacturer
                                                                                                                2% 2%
                                                                                                                                    Chemical
     Organizations
                                                                                                        3% 2% 2%
                                                              Bio Venture                                                           Food
                                                                                                      3%
                                                   Hospital                                                                           Other

                                                        National and Public Institute               13%
                                                                                                                              57%


                                                                                                       14%

                                                              Pharmaceutical and Diagnostics                                               Universities




                                                                                                                                               Figures are the average of the previous survey’s results.
Typical organizations in our contact list




National and Public Institute                                      Pharmaceutical and Diagnostics         University
RIKEN                                                              Astellas Pharma Inc.                   The University of Tokyo
National Institute of Infectious Diseases                          BML Inc.                               Kyoto University
National Institute of Health Sciences                              Chugai Pharmaceutical Co., Ltd.        Osaka University
National Institute of Genetics                                     DAIICHI SANKYO COMPANY, LIMITED        Keio University
National Institute of Biomedical Innovation                        Eisai Co., Ltd.                        Tokyo University of Pharmacy
National Institute of Animal Health                                FUJIREBIO Inc.                         Tokyo Dental College
National Institute of Agrobiological Sciences                      Kissei Pharmaceutical Co., Ltd.        Tokyo Institute of Technology
National Institute of Advanced Industrial Science and Technology   Kyowa Hakko Kirin                      Tokyo Jikei Medical University
National Institute for Environmental Studies                       Mitsubishi Tanabe Pharma Corporation   Tokyo Medical and Dental University
National Institute for Basic Biology                               MOCHIDA PHARMACEUTICAL CO., LTD.       Tokyo Medical University
National Cerebral and Cardiovascular Center                        ONO PHARMACEUTICAL CO.,                Kitasato University
National Center of Neurology and Psychiatry                        Otsuka Pharmaceutical Co., Ltd.        Dokkyo Medical University
National Center for Geriatrics and Gerontrogy                      Roche Diagnostics KK                   Hokkaido University
National Cancer Center                                             ROHTO Pharmaceutical Co., Ltd.         Nagoya University
National Agriculture and Food Research Organization                Shionogi & Co., Ltd.                   Kinki University
                                                                   SRL, Inc.                              Ritsumeikan University
and more                                                           SYSMEX CORPORATION                     Hiroshima University
                                                                   TAIHO Phamaceutical Co., Ltd.          Kyushu University
                                                                   Taisho Pharmaceutical Co., Ltd.        Okinawa Institute of Science and Technology
                                                                   Takeda Pharmaceutical Co., Ltd.        Nihon Medical University

                                                                   and more                               and more
Work Flow and Time Frame




                                                           Setup                                                  Execution
                                                       WEB

                                                                                                             Open survey site & mail delivery
                                                   Setup survey site & database




               Planning                                                                  Reporting                                                      Analysis
                                                                                                                    Inside 2 months from order



                                                                                         Reporting/Billing                                       Cross-tabulation & data analysis
     Survey planning & develop questionnaire




                                                           Order                                               Face to Face
                                                                                                                Interview
                                                     50
                                               Mobilization Fee: 50% of the total cost                               (upon request)




                                                                                                                                                            For more details, please contact us.
About BioAssociates, Inc.



  Our marketing support services



  BioSurvey                                                              BioMarket.jp                               Marketing Services


    Market survey service                                                   An innovative biotechnology website      Strategic business development,
    (Closed Web based survey / Face to Face KOL interview)                  for Japanese researchers                 Marketing & communication consulting




Contact
                                                             BioAssociates, Inc.
                        2-11-1                    3F         3F, Sanno Park Tower, 2-11-1 Nagata-cho, Chiyoda-ku,
   100-6162                                                  Tokyo, Japan 100-6162
 [T] 03-6205-3311 [F] 03-6205-3100                           [T] +81-3-6205-3311 [F] +81-3-6205-3100                               http://BioAssociates.com

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BioSurvey

  • 1. BioSurvey Survey for Japan’s Life Science Research Market
  • 2. BioSurvey Introduction of BioSurvey BioSurvey Web 1,000 Gain access to 1,000 Japanese life science researchers through web-based surveys, focus groups, and personal interviews to evaluate. Understanding Japan’s bio researcher needs for new products and services. Define possible market segments. Identify reasonable price range and estimated quantity of consumption. Measure promotion effects. Identify high-demand applications. Comparative analysis of competitive products and applications.
  • 3. BioSurvey Features of BioSurvey 1,000 Our contact list contains over 1000 of the leading life science researchers in Japan. Students are excluded from the list. Very high response rate. 1 150 300 20,000 Our database only includes researchers who have agreed to cooperate in surveys. This is proven by the number of responses to a questionnaire (average 150 - 300 per survey), which is equal to the rate from a 20,000-person promotional purpose database. Possible to provide neutral and reliable data. BioSurvey is an anonymous survey to eliminate any bias from results. Our report consists of numerical data without ambiguity.
  • 4. Profile of the respondents 94% of the respondents take part in the purchasing process. Purchasing Power Occupations No participation to 6% Decide to purchase Other 4% 4% Researcher purchasing process 20% 27% Medical Doctor Gather information 48% to purchase Teaching Staff 44% (Prof.) 47% Recommend to purchase
  • 5. Profile of the respondents Accurate representation of the market BioSurvey This is proved by the questionnaire respondents who provide an accurate representation of Japan's entire biotech research market. Equipment & Reagent Manufacturer 2% 2% Chemical Organizations 3% 2% 2% Bio Venture Food 3% Hospital Other National and Public Institute 13% 57% 14% Pharmaceutical and Diagnostics Universities Figures are the average of the previous survey’s results.
  • 6. Typical organizations in our contact list National and Public Institute Pharmaceutical and Diagnostics University RIKEN Astellas Pharma Inc. The University of Tokyo National Institute of Infectious Diseases BML Inc. Kyoto University National Institute of Health Sciences Chugai Pharmaceutical Co., Ltd. Osaka University National Institute of Genetics DAIICHI SANKYO COMPANY, LIMITED Keio University National Institute of Biomedical Innovation Eisai Co., Ltd. Tokyo University of Pharmacy National Institute of Animal Health FUJIREBIO Inc. Tokyo Dental College National Institute of Agrobiological Sciences Kissei Pharmaceutical Co., Ltd. Tokyo Institute of Technology National Institute of Advanced Industrial Science and Technology Kyowa Hakko Kirin Tokyo Jikei Medical University National Institute for Environmental Studies Mitsubishi Tanabe Pharma Corporation Tokyo Medical and Dental University National Institute for Basic Biology MOCHIDA PHARMACEUTICAL CO., LTD. Tokyo Medical University National Cerebral and Cardiovascular Center ONO PHARMACEUTICAL CO., Kitasato University National Center of Neurology and Psychiatry Otsuka Pharmaceutical Co., Ltd. Dokkyo Medical University National Center for Geriatrics and Gerontrogy Roche Diagnostics KK Hokkaido University National Cancer Center ROHTO Pharmaceutical Co., Ltd. Nagoya University National Agriculture and Food Research Organization Shionogi & Co., Ltd. Kinki University SRL, Inc. Ritsumeikan University and more SYSMEX CORPORATION Hiroshima University TAIHO Phamaceutical Co., Ltd. Kyushu University Taisho Pharmaceutical Co., Ltd. Okinawa Institute of Science and Technology Takeda Pharmaceutical Co., Ltd. Nihon Medical University and more and more
  • 7. Work Flow and Time Frame Setup Execution WEB Open survey site & mail delivery Setup survey site & database Planning Reporting Analysis Inside 2 months from order Reporting/Billing Cross-tabulation & data analysis Survey planning & develop questionnaire Order Face to Face Interview 50 Mobilization Fee: 50% of the total cost (upon request) For more details, please contact us.
  • 8. About BioAssociates, Inc. Our marketing support services BioSurvey BioMarket.jp Marketing Services Market survey service An innovative biotechnology website Strategic business development, (Closed Web based survey / Face to Face KOL interview) for Japanese researchers Marketing & communication consulting Contact BioAssociates, Inc. 2-11-1 3F 3F, Sanno Park Tower, 2-11-1 Nagata-cho, Chiyoda-ku, 100-6162 Tokyo, Japan 100-6162 [T] 03-6205-3311 [F] 03-6205-3100 [T] +81-3-6205-3311 [F] +81-3-6205-3100 http://BioAssociates.com