The presentation is about- Why Magento to be used for online shopping portal development ? Magento is an open source platform and can be downloaded for free. Since this is open source software, developers can modify the source code and add features and functionality by creating or installing add-ons and plug-ins as per your business requirement.

1. Why Magento is Considered The Best
Ecommerce Solution?
Presentation Flow
● MAGENTO: Major Features
● Why Magento?
● MAGENTO: Beating The Competition
● Conclusion

2. MAGENTO: Major Features
1.) Open Source Platform
● Magento is an open source platform and can be
downloaded for free.
● Since this is open source software, developers can
modify the source code and add features and
functionality by creating or installing add-ons and
plug-ins as per your business requirement.

3. 2.) Entire Site Management
● Magento has the feature of handling multiple stores. You
can even operate stores on multiple websites; Magento
helps you to manage them from one admin panel.
● All the sales and customers can be managed from a
single database. This saves a lot of time of placing
orders and managing sales.
● It also has other features such as multi-language, multi-
currency support, international support, product
browsing, shipping, order management etc
MAGENTO: Major Features

4. 3.) Scalable Platform
● Magento can be molded into whatever you want it
to be. You have a small business or large enterprise;
it can adapt your small business requirement or
your complicated and sophisticated requirements.
● Magento is highly scalable and flexible that can be
customized to serve any business model.
● Store Owners can expand the platform up to their
anticipation provided that they work with a
Magento expert team.
MAGENTO: Major Features

5. 4.) User Friendliness
● When you use Magento, the products of your store can
be displayed easily. That gives the people a great buying
experience.
● Effective layout help people in site navigation, hence
helps to find out the things they are looking for quickly.
● Zoom-in capability, product reviews, multiple images of
a product are some of the features that make Magento
user friendly and inspires the visitors to make a buy and
revisit the website.
MAGENTO: Major Features

6. 5.) Search Engine Optimization
● If your website does not get traffic visits through
search engines then you are not going to achieve a
return on your investment.
● Search engines love Magento because it creates very
clean URLs, tags and descriptions with keywords.
This directly helps in sales and revenue generation.
● It also has powerful tools such as Up-Sells and Cross-
Sells that encourage the users to order for more
products.
MAGENTO: Major Features

7. 6.) Magento Supports Mobile Commerce
● HTML5 capabilities are now being integrated into Magento
Community and Enterprise editions. With this, Magento
store owners can offer better mobile shopping experiences
across multiple web browsers and devices, especially those
millions of mobile devices that don’t have support for
Flash.
● An online store which has been developed using the
Magento platform can include features like gesture-based
controls, image scaling, use of both inbuilt audio and video
capabilities drag and drop facilities for shopping carts etc.
MAGENTO: Major Features

8. 7.) Analytics & Reporting
● With Magento your online store is already
associated with Google Analytics, Google Base and
Google Checkout. This helps you to keep track of
your site visitors.
● These tools give you reports on shopping cart
abandonment, search terms used within your store,
most viewed products, etc.
MAGENTO: Major Features

9. 8.) Security & Payment Option
● Magento is a secure platform, the implementation of SSL
security and dedicated IP is easy. Customers will buy
from your Magento stores with a feel of security. This is
definitely helpful to increase the conversion rate.
● Magento provides different payment methods, this allow
you to accept payments using different payment
processors like PayPal, Authorize.net, Google etc.
Customers can also pay through check/money order,
credit cards, purchase order and many more.
MAGENTO: Major Features

10. Flexible & Powerful
● There is no doubt that Magento
is a serious ecommerce
platform for store owners.
● It offers powerful reporting
features, handles complex
discounting and vouchers and
can be integrated into other
systems such as stock control
and accounting.
● In fact based on first
experience of using the system
it covers all of the bases any
serious store owner would
insist on.
Why MAGENTO?

11. A Strong Community
● One of Magento’s
strengths is its
community. With so
many contributors there
is always somebody who
has built a plugin or
knows the answer to a
specific problem.
● There are also books,
blog posts and much
more.
Why MAGENTO?

12. Community vs Enterprise
● Magento offers two versions
of their software. The
community (open source)
version and their Enterprise
offering.
● The enterprise version comes
with improved functionality,
better support and indemnity
insurance.
Why MAGENTO?

13. MAGENTO: Beating the Competition
Magento vs Shopify
● While Magento as an open source platform offers hundreds
of templates and extensions; Shopify, which requires its
own language (Liquid) is a relatively smaller platform
offering a limited template of only 200.
● Moreover, Shopify lacks the extensiveness of Magento as it
does not have many reporting and customization options as
the latter. In short, Shopify can be an excellent choice for
those running small websites and need it within a short
period; while Magento is the perfect choice for those who
need a robust and reliable e-commerce platform.

14. Magento vs. Miva Merchant
● Magento is free to download, while Miva is ‘paid’
though not pricey.
● Even though Magento do not offer any loyalty
program or reseller discounts, it allows you to use
product reviews and the wish list features, which
however is not available with Miva.
● And last but not the least, while you require to use
PHP for Magento; the language used for Miva
programming is Custom
MAGENTO: Beating the Competition

15. Magento vs. BigCommerce
● One of the biggest advantage of BigCommerce is its
ease to set up, besides its affability to focus on
international shipping.
● While Magento offers a fairly simple and easy to use
framework; with BigCommerce there is every
likelihood of a business getting stuck with complex
plug-ins and limited third party support.
MAGENTO: Beating the Competition

16. Magento vs. WordPress
● You can actually add ecommerce plugins to the
popular WordPress platform.
● However, since WordPress was basically designed as
a blogging platform that now allows e-commerce
through plugins; so why use e-commerce on a key
blogging area.
MAGENTO: Beating the Competition

17. Magento vs. XCart
● While Magento is an open source platform, in XCart
the code is defined.
● Moreover, XCart is quite complex to customize and
lack the flexibility of Magento.
MAGENTO: Beating the Competition

18. Magento vs. MartJack
● While Magento is an open source platform, in MartJack the
code is defined.
● Magento gives you full access to code to develop new
functionalities as the scale of the business whereas MartJack
has defined functionalities
● Framework for Magento is PHP based and for MartJack is
.NET.
● Backend & Frontend features could be developed as per the
requirement. MartJack provides list of features which can be
enabled.
● Integration of all departments is easy in Magento and flexible.
MAGENTO: Beating the Competition

19. MAGENTO
CONCLUSION
● Although every ecommerce solution has its definite
advantages and disadvantages, it is important to have a
clear concept of your prime business priorities while
choosing the right platform for your ecommerce website.
● So you need to contemplate as to which one will benefit
you the most; because every business has individual
requirements for creating the right system.
● Magento is one of the most preferred by business across all
sections from start-ups, to SMEs to large enterprises.

20. THANK YOU