Oracle Business Intelligence is a product of Oracle Corporation. It is a Data Warehousing BI tool. It is very user friendly. OBIEE is one of the most emerging reporting tools ever since Oracle has taken over Siebel. In the coming days there are going to be many existing and new projects that will be migrated to Obiee from their existing reporting tools. And above all Obiee is very easy to learn and fun to learn, you do not need coding skills, but just a little logic and familiarity with the tool. And we are training on version 11g (11.1.1.6) which is a new release.

2. Let’s start with a (not so)
simple question….
“How is my new brand doing?”
More specifically, “How much have I sold,
how is it impacting my support operations
and what percentage of my total revenue is
it generating?”

3. BI Challenges Today
• Siloed
• Fragmented
• Inconsistent
• Report-centric
• Restricted
• Unintuitive Hasn’t the promise of BI
been there for the past
decade?

4. Pervasive useAnalysts
Real-time, predictive dataHistorical data
Insight-driven business
process optimization
Reporting results
To:From:
Unified infrastructure &
prebuilt analytic solutions
Analytic tools
The Evolving Role of BI
Unified, enterprise viewFragmented view
Separate BI, CPM Integrated Performance Mgmt

5. Oracle Business Intelligence
Comprehensive, Integrated, Best-of-Breed BI Solutions
Oracle
BI Suite
Oracle
BI Applications
Oracle
Data Warehousing
Enterprise-wide, Industry-Specific
Analytic Applications
Best-of-Breed, Next Generation BI
platform
Complete data warehousing
solution

6. Oracle is the Worldwide Leader
in Business Analytics
#1 in Analytic Applications
- IDC
“One of the most comprehensive and
innovative BI platforms…”
Leader’s Quadrant- Gartner
#1 in DW Tools
- IDC
Oracle
BI Suite
Oracle
BI Applications
Oracle
Data Warehousing
Sources: IDC and Gartner

7. Oracle BI Suite Enterprise Edition
OLTP & ODS
Systems
Data
Warehouse
Data Mart
SAP, Oracle
PeopleSoft, Siebel,
Custom Apps
Files
Excel
XML
Business
Process
Oracle BI Server
Common Enterprise Information Model
Reporting
&
Publishing
Ad hoc
Analysis
Proactive
Detection
and Alerts
Microsoft
Office
Interactive
Dashboards Advantages:
Consolidate and
standardize BI tools
Unified BI metadata
and infrastructure
Seamless BI user
experience

8. Primary BI EE End User Options
Complete Range of Insight Delivery Capabilities
Oracle
Delivers
• Guided experience leads user from insight to action
• Intuitive and interactive dashboards/scorecards
• Personalized, function-specific and role-based
Oracle
Interactive
Dashboards
Oracle
Answers
• Ad-hoc data exploration
• True business user self sufficiency
• Create, modify and author analysis, pivots and
dashboards
• Dynamic problem/opportunity detection and
notification
• Automated analytic workflows and processes
• Tailored delivery for wide range of mobile
devices
Oracle
Reporting &
Publishing
• Schedule & distribute enterprise-class reports
• Sophisticate “pixel-perfect” report layout
controls

9. Powerful Insight Across Data Sources
Simplify analysis of distributed data
• Point and click access to
information spanning multiple
physical sources
• Users interact with simplified model
• Shielded from complex physical data
• Complete and timely information
• Real-time and historical data
• Enables high value cross-
departmental analysis
“Show me sales through
today for my highest value
customers. Assure sufficient
inventory to fulfill orders.”
Data
Warehouse
ODS /
Operational
Historical
Sales (through
yesterday)
Today’s
Sales
Inventory
System
Current
Inventory
Oracle BI Server
Intelligent Request Generation

10. OBIEE Multi-Source
BI

11. Web Server
(IIS, Tomcat, Websphere, iPlanet)
Oracle BI Server
Intelligent Request Generation
Externalized
Authentication
Oracle BI EE Architecture
Data Source Adapters
Navigator
Logical Request Generation
Aggregate
Navigator
Fragmentation
Optimization
Multi-Pass /
Sub-Request Logic
Optimized Query Rewrites
Session Management
MetadataInterchange
Logical SQL ODBC/JDBC (Logical Business Model)
Cache
Services
LDAP
DB Authentication
Custom Authenticator
Oracle BI Administration
Analytical and Operational Data Sources
Metadata Documentation Services
Metadata Management Services
Multi-User Development Services
Server Management Services
ODBC over TCP/IP (SSL)
System/PerfMonitoring
Oracle BI
Cluster Controller
ODBC, CLI, OCI, XML, MDX
Oracle BI Web
SOAP Web Services, XML and URL Interface
Cache Services (Web) & Connection Mngmt
XML
Framework
Web
Catalog
Service
User Profiling, Security and Session Mngmt
Oracle Interactive
Dashboards
Oracle Answers
Load Balancer
SecurityServices
QueryGovern.
Oracle Delivers Server
Scheduling/Event Services
Agent Execution Logic
Device Adaptive Content
TCP/IP
(SSL)
Javascript
for Usability & Interactivity
Web Browser
XML, HTML,
XLS, PDF, TXT
over
HTTP/HTTPS
External Applications and PortalsHTML, SOAP
over
HTTP/HTTPS
Execution Engine
SAW Bridge (J2EE/ISAPI)
TCP/IP (SSL)

12. Web Server
(IIS, Tomcat, Websphere, iPlanet)
Oracle BI Server
Intelligent Request Generation
Externalized
Authentication
Data Source Adapters
Navigator
Logical Request Generation
Aggregate
Navigator
Fragmentation
Optimization
Multi-Pass /
Sub-Request Logic
Optimized Query Rewrites
Session Management
MetadataInterchange
Logical SQL ODBC/JDBC (Logical Business Model)
Cache
Services
LDAP
DB Authentication
Custom Authenticator
Oracle BI Administration
Analytical and Operational Data Sources
Metadata Documentation Services
Metadata Management Services
Multi-User Development Services
Server Management Services
ODBC over TCP/IP (SSL)
System/PerfMonitoring
Oracle BI
Cluster Controller
ODBC, CLI, OCI, XML, MDX
Oracle BI Web
SOAP Web Services, XML and URL Interface
Cache Services (Web) & Connection Mngmt
XML
Framework
Web
Catalog
Service
User Profiling, Security and Session Mngmt
Oracle Interactive
Dashboards
Oracle Answers
Load Balancer
SecurityServices
QueryGovernment
Oracle Delivers Server
Scheduling/Event Services
Agent Execution Logic
Device Adaptive Content
TCP/IP
(SSL)
Javascript
for Usability & Interactivity
Web Browser
XML, HTML,
XLS, PDF, TXT
over
HTTP/HTTPS
External Applications and PortalsHTML, SOAP
over
HTTP/HTTPS
Execution Engine
SAW Bridge (J2EE/ISAPI)
TCP/IP (SSL)
Oracle BI EE Architecture

13. Enterprise Business Model Administration
Physical Layer – “Intelligent
Request Generation”
Reads in system catalog
Multiple sources
Optimized SQL generation
Regardless of Schema
Function ship to appropriate data
sources/Compensation
DB2
Supply
Chain
DM
Teradata
OLAP
Oracle
ERP.
XML Data
Source
SQL Server
Acxiom
Siebel
Operational

14. Enterprise Business Model Administration
Business Model Layer –
“Calculation Engine”
Physical complexity converted to
logical subject areas
Drill-Paths
Complex/Derived Measures
(Level-based, time series,
dimension-specific, nested)
Aggregate/Fragment Aware

15. Enterprise Business Model Administration
Presentation Layer
Role-based, in context, personalized
presentation – Oracle Answers

16. Web Server
(IIS, Tomcat, Websphere, iPlanet)
Oracle BI Server
Intelligent Request Generation
Externalized
Authentication
Oracle BI EE Architecture
Data Source Adapters
Navigator
Logical Request Generation
Aggregate
Navigator
Fragmentation
Optimization
Multi-Pass /
Sub-Request Logic
Optimized Query Rewrites
Session Management
MetadataInterchange
Logical SQL ODBC/JDBC (Logical Business Model)
Cache
Services
LDAP
DB Authentication
Custom Authenticator
Oracle BI Administration
Analytical and Operational Data Sources
Metadata Documentation Services
Metadata Management Services
Multi-User Development Services
Server Management Services
ODBC over TCP/IP (SSL)
System/PerfMonitoring
Oracle BI
Cluster Controller
ODBC, CLI, OCI, XML, MDX
Oracle BI Web
SOAP Web Services, XML and URL Interface
Cache Services (Web) & Connection Mngmt
XML
Framework
Web
Catalog
Service
User Profiling, Security and Session Mngmt
Oracle Interactive
Dashboards
Oracle Answers
Load Balancer
SecurityServices
QueryGovern.
Oracle Delivers Server
Scheduling/Event Services
Agent Execution Logic
Device Adaptive Content
TCP/IP
(SSL)
Javascript
for Usability & Interactivity
Web Browser
XML, HTML,
XLS, PDF, TXT
over
HTTP/HTTPS
External Applications and PortalsHTML, SOAP
over
HTTP/HTTPS
Execution Engine
SAW Bridge (J2EE/ISAPI)
TCP/IP (SSL)

17. Oracle BI Server
Common Enterprise Information Model
Simplified Logical Model
The Oracle BI server presents as a
logically modeled database enabling the
Common Enterprise Information Model.
This provides powerful calculation,
computation and federation capabilities to
3rd party tools as well as our own.

18. A Day in the Life of a Query

19. A Day in the Life of a Query
A logical request comes in asking for
 Brand,
 Closed Revenue (GL)
 Service Requests (Call Center)
 Share of Revenue (Derivation)

20. A Day in the Life of a Query
Oracle BI Server Cache
The Server will check to see if this request
can be fulfilled via a prior request using
Server Cache.
This is an on-demand intelligent shareable
and secure cache that can support:
Subsets, Aggregations and Derivations

21. A Day in the Life of a Query
Navigator
If it is the request is cannot be fulfilled by
cache then the server will intelligently
process the request

22. A Day in the Life of a Query
Multi-Pass/Sub-Request Logic
Does this analysis require sophisticated
analysis such as an OLAP calculation?
[Revenue Share]
The Server will determine the best
possible way to provide this
calculation/computation

23. A Day in the Life of a Query
Fragmentation Optimization
Does this request span across partitions
or silos of data?
[Closed Revenue and Service Requests]
The server will determine based on the
request if it should navigate to both or only
one. It will automatically resolve fan traps.

24. A Day in the Life of a Query
Aggregate Navigator
Is there an aggregate that can better
satisfy this request versus hitting the
detail?
{Brand Summary Table}
The Server will apply approprate summary
redirection to provide the quickest
response.

25. A Day in the Life of a Query
Optimized Query Rewrites
What can be function-shipped down to the
database versus performed
/supplemented by the computation
capabilities of the Server.
The server will provide a consistent set of
functionality to the user regardless of
underlying datasource.

26. Oracle BI Server
Exploiting Native Database Functionality

27. select distinct D1.c2 as c1,
Rank() OVER ( ORDER BY D1.c1 DESC ) as c2
from
(select sum(T677."ActlExtnd") as c1,
T699."District" as c2
from
"d1_customer" T699,
"d1_orders" T677
where ( T677."repkey" = T699."SalesRep" )
group by T699."District") D1
order by 1
select D1.c2 as c1, D1.c1 as c4
from
(select sum(T1397."ActlExtnd") as c1,
T1384."District" as c2
from
"D1_customer" T1384,
"D1_orders" T1397
where ( T1384."repkey" = T1397."SalesRep" )
group by T1384."District" ) D1
[Rank Calculation Performed on Oracle BI Server
To Compensate for the Limitations of MS SQL Server]
Oracle BI Server
Optimized Native SQL Rewrites

28. A Day in the Life of a Query
Cache Services
The request once executed will now be
available to other users as a cache entry.

29. Oracle BI Server
System Services
System Services
Clustering:
Add stacks as needed in a share nothing
clustered environment.
Session Management and Governance:
Query throttling via connection pools and
authorization
Security Services:
Integration with OID, LDAP with
sophisticated data driven personalization
mechanisms.

30. D E M O N S T R A T I O N
Oracle BI Suite
Enterprise Edition

31. Drive Pervasive Intelligence
All Departments, Users, and Processes
Unsurpassed Usability Anywhere, Anytime
 Rich, interactive Web interface
 Guided analytics
 Seamless user experience
 Robust personalization
 Simplified business model
 Abstraction from physical sources
 Complex calculations made easy
 Dashboards, ad hoc, alerts, reports
 Any device
 Full mobile disconnected analytics
 Integrated with business processes
 Embedded analytics
 Portal integration
 Extranet

32. DW Design
Leverage Prebuilt Oracle BI Applications
Changing the Economics of BI
Build from Scratch
with Traditional BI Tools
Oracle
BI Applications
Back-end
ETL and
Mapping
Define Metrics
& Dashboards
Training &
Roll-out
Prebuilt ETL Business Adapters for Siebel,
Oracle, PeopleSoft, SAP, others
Prebuilt DW design
Adaptable to your enterprise DW
Role-based dashboards and alerts
Thousands of pre-defined metrics
Weeks or months
Pre-built ETL
Tailoring
DW Design Mod
Specific Metrics
& Dashboards
Training & Rollout
Quarters or Years
Faster deployment
Lower TCO
Assured business value
With BI Suite EE you can:
1. Build custom BI apps
2. Buy Oracle BI Apps
3. Do a mix of both

33. OBIEE Features vs. 11g DB
OBIEE
• Time and Value Based
Partitions for BI
• Aggregate awareness
through defined views
in data sources
• Single, secured logical
definition for BI usage
Oracle Database 11g
• Time, Value, Interval Based
Partitioning for Enterprise
• Transparent, highly scaled
aggregate awareness for
enterprise apps (OLAP)
• Single, secured physical
definition of enterprise
OBIEE Provides Tools for the Roadmap to Best Practice BI/DW