Our User Centred Design/User Experience process. Each stage is part of our training course and has associated guidelines and templates.

1. User-Centred Design Process Objective Digital 1300 85 80 15 Level 10, 220 George St Sydney, NSW, Australia www.objectivedigital.com

2. User-Centred Design Process

4. Web usage statistics

5. Previous user research

6. Any relevant project documentation

7. Client surveys or feedback

9. All project stakeholders gain an objective understanding of the project, future strategies and develop a roadmap for the project ahead. Strategy

11. This document outlines the following:

12. Project Scope

13. Project Roles

14. Key Dates

15. Project Schedule and Resources

16. Exclusions and Assumptions

17. Project Meeting PlanStrategy

19. It can look at existing technology, new technology, prototypes or requirements documentation.

20. A set of tasks representative of your strategy is used to walkthrough the technology as though we are one of your customers or staff.

21. Issues are documented according to the tasks evaluated or heuristics to ensure we cover everything.

23. This ensures our designers have a full understanding of what potential customers may have experienced previously.

24. We customise the review criteria for the project and cover:

25. Customer interaction processes

26. Usability issues and opportunities

27. Useful functionality and its execution

28. We also review overseas sites to ensure that our solution is cutting edge and leverages the technology available to its full capacity. Strategy

30. We help our clients:

31. Find out where users and competitors are on social networks

32. Determine which social networks a client should participate in

33. Identify relevant topic areas and key messages for conversations

34. Plan a management strategy for conversations

35. Work out what content should be created and where it should be posted

36. Post content (images, videos, PDFs, comments etc)

37. Social bookmark and tag relevant content

39. Task analysisTask analysis teaches you more about what users want to do on your site by listing the user tasks.

40. PersonasPersonas are often used as a design tool and reference point to make decisions during project. Fictional people represent the different key user groups.

41. Scenarios (goal and story based)Scenarios elaborate on the tasks in the task analysis with more context around the goal users may have on your site.

43. These in-depth stakeholder interviews solidify requirements from different parts of the business, as well as uncover insights into user requirements.

44. Business requirements are the priorities, needs, and goals of the business for the project.

46. Generally we ask users about the tasks they are completing when they use the website, and the context in which they are completing them.

47. Requirements gathering can be done in one on one interviews, focus groups, or surveys.

48. Visiting users in their place of work or home provides valuable insights into the context of use.

50. To gather feedback on users, products, general tasks, strategies and environments.

51. It can also be used to gather reactions to ideas or prototypes.

52. It is a focused group discussion led by a moderator who follows a plan that has questions, prompts, tasks and exercises for the group.

53. Typically 5-12 people per focus group.

55. Participant are observed and interviewed at the place where the technology is used, i.e. home or work, to determine their usability requirements.

57. TanglerOnline discussion forums and groups to discuss a technology.

58. SurveymonkeyTo design, collect and analyse online surveys.

59. OptimalsortAn online card sorting tool to help organise information.

60. TreejackTo help make decisions around the information architecture.

62. Twitter

63. Facebook

64. LinkedIn

65. Tangler

66. Google Answers

67. Yahoo Answers

69. It is generally a hierarchical structure defined to three levels, but may go deeper if the website has complex functionality.

70. Creating an IA is a decision-making process based on:

71. Business strategy

72. Project objectives

73. User requirements

74. The most important input into the IA is the card-sorting exercise, conducted in user workshops on online so you can consult your users no matter where they are.

75. As a group, users sort the proposed content of the website into logical groups, and label each group.

76. The exercise is repeated with several groups, and the results compared.

77. Card-sorting results

78. Usability testing

80. A fast and visual way to document the results is to use a mind map or similar software.

81. A group of stakeholders should work through the proposed architecture together, referring to the outcomes of the user research, and the stakeholder and marketing requirements.

82. The final output is documented in Excel format, useful later when populating the site with content. Working format Final format

84. Covered in the workshop are typically: the outcomes of the previous phase, the recommended information architecture, and explore ideas for the wireframes.

86. Starting as a team sketching on butcher’s paper.

87. For any interactive pages, clearly indicate how the interactions will work.

88. Further development of the wireframes is required to clearly explain how the interactions works for development.

89. Typically, the following wireframes are created: Home; Level 2 & 3, search, and the key interaction pages.

91. This may be conducted either by the clients’ design agency, or Objective Digital’s own graphic designers.

93. The workshop participants include key business, technical and consulting contacts. It covers:

94. Project objectives

95. Key user types and tasks

96. Site features and functionality

97. Content requirements

98. Reasoning behind wireframe design decisionsStrategy

100. Three types of prototyping:

101. Low-fidelity, paper prototyping

102. Clickable images/pages with Axure

103. High-fidelity – fully functioning website

104. Our website development partner, Rage Communications, can build website prototypes based upon the functional specifications, wireframes and graphic designs that we provide.

105. The website developers are based in Chennai, with the project management function managed by our Sydney office.Strategy

107. This provides an understanding of why any issues arise.

108. A representative sample of each user type completes a series of tasks on the website.

109. The use of Eye Tracking allows the users to undertake the test on their own, without distraction.

110. Immediately following the test the participant’s eye movements video is replayed from the session and they are asked to comment on their experience. Strategy

112. The recommendations are prioritised into different categories making it easy to differentiate between showstoppers and cosmetic issues.

114. We can undertake eye tracking usability tests with prototypes or live sites. Strategy

115. About Objective Digital Objective Digital is a modern company with a passion for creating positive digital experiences. A cutting edge business structure and efficient processes that means time on project is maximised. Our process captures the business goals and valuable user insights and our user centred design translates these into successful, validated solutions. Our consultants share the same passion for creating quality technology and the capability to integrate with our client businesses. Here are some of the clients we have completed projects for in the last 3 years: Strategy

116. Need some help? Click here to contact us for quotation Strategy