1. Enterprise Social Network
David Mann
(714) 606-9356
May 12, 2011
david.mann@neudesic.com

2. What is Social Network?
Wikipedia Definition (simplified):
A social network is a social structure made up of individuals
which are tied by one or more specific types of common interest
or attribute.

3. What is Enterprise Social Software?
Enterprise Social Software is essentially putting
consumer facing technology behind the
firewall.

4. Why Social vs. Existing Tools?
• Because traditional corporate communication tools:
– Exclude as a primary mission
– Ignore business systems
– Always seem to be “a step behind”
• A better model would be to:
– Share ideas and experiences more readily
– Leverage existing applications
– Empower users to get things done NOW
• If Twitter can help free a student from a 3rd world
prison…
• Why does it take 2 weeks to get a team working on a
project?

5. Adoption Patterns

6. Social Technologies Are Taking Hold
• The public world has voted
– Facebook
• 661 million users (4/1/11)
• 150 million mobile users
• Average user spends 13.3
hours per month on the
site
– Twitter
• Over 175 million registered
users
• 65 million tweets per day
(750 per second)

7. Communication Evolves Over Time

8. Why Would Social Software Fail?
• It’s rarely a technology problem
• Depending on user profiles, changes in behavior
take time
• Early on, use cases are critical
• You will have doubters internally
– “It’s fluffware”
– “We’re not ready for people to talk like that”
– “Who cares where you went to lunch?”

9. Making the Social Leap
• Wrap a consumer experience in a business
suit
• Your leaders create a wake
• Tighter security than public tools
• Integration with existing business systems

10. Data is Cheap, Context is King
• Where are the stock
quotes?
• Data is everywhere, but
its meaning is elusive
• Context is scattered in
emails, conference calls,
not-shared conversations
• People will pay attention
to context, not raw data

11. Systems + Social = Mythical “Business Value”
• Use your social platform to unlock system data
and business events
– “Deal X has closed for $50,000” (SFA application)
– “Valve XR-47 failure” (Field Maintenance app)
• Allow users to put that data into context
– “We won it by using…“
– “We will have it fixed by…”
• Real-time knowledge and wisdom in one place

12. Social Software Combines Data With Context

13. Systems + Social = Safe Starting Point
• Users might be nervous about posting “the
wrong thing”
• Creates a business event conversation (no
embarrassments)
• Makes everyone smarter about the business

14. Social Tools Players
• Yammer
• Newsgator
• Chatter
• Jive
• Neudesic Pulse

15. Things to Look For
• Multiple delivery models
• Security
• Mobile platforms
• System integration capability
• Platform
• Architecture

16. Futures
• Deeper linkage with compliance tools
• B2B Federation
• Consumer space will drive features
– Geo-location
– Crowd Sourcing

17. Open Discussion
Q&A