Google Apps provides cloud-based email, productivity, and collaboration tools. While cloud email currently makes up a small percentage of the enterprise email market, it is growing rapidly and expected to reach 20% by 2016 and 55% by 2020. The presenter discussed his experience migrating First Team Real Estate, a large real estate company, from an on-premise Exchange email system to Google Apps in order to improve email reliability, reduce costs, and leverage Google Apps as a competitive differentiator through improved collaboration capabilities. While the migration was more difficult than anticipated, reliability and security goals were achieved. Overall, the presenter believes moving to Google Apps was the right choice for First Team and should be considered by other companies.
1. Google Apps ----Revisited
CIO Peer Group
Presentation
Joe Desuta
CIO, First Team Real Estate
November 8, 2012
2. Agenda
• What is Google Apps and why are we
talking about it?
• How the landscaped has changed and
why
• My experience taking First Team to
Google Apps-- Revisited
3. Google Apps Defined
• Google Apps is a cloud based email,
productivity, and collaboration software.
• The market for cloud based business applications
is heating up
• “We think about 3-4 percent of the enterprise email market is
cloud-based today,” Matt Cain, an analyst with Gartner, wrote in
a May 18 email to eWEEK, “and that Google and Microsoft have
the majority of that market and are close to parity on seat count.”
By the end of 2012, he predicted, some 10 percent of the email
market will be in the cloud, expanding to 30 percent by the end of
2015.
4. Tools for today's workers
Gmail Huge inbox with search. Keep and find everything.
Talk Business class IM and VC as easy as email.
Groups Let users easily create and work in teams.
Calendar Make sharing calendars and schedules easy.
Docs Makes collaborating as easy as creating.
Google Cloud Connect Co-authoring in Microsoft Office.
Sites Allow users to manage their own sites.
Video Unlock the power of video within your business.
Postini Security and compliance solutions.
5. Google Apps for Business
Enterprise integration
• Active Directory/LDAP
• Exchange free/busy
Client connectivity
• Outlook
• Blackberry
• ActiveSync
Support and Reliability
• 99.9% SLA
• 24x7 phone support
$50 / user / year
1 year archive + $13
10 year archive + $33
6. Updated Market share & Predictions
We believe that Gmail currently has no more than 1% of the enterprise email
market, but it has close to half of the market for enterprise cloud email, where
it competes with Microsoft, IBM and myriad small vendors. While cloud email
is still in its infancy — at 3% to 4% of the overall enterprise email market—
we expect it to be a growth industry, reaching 20% of the market by year-end
2016,
and 55% by year-end 2020.
Based on this growing demand for cloud email Services, Google's prospects for
continued success in the email market are strong. At this point, Google should
be considered the only significant threat to Microsoft in the enterprise email
market.
Matt Cain, an analyst with Gartner, wrote in white paper 8/18/2011
7. New Year… New Discussion
• Discussion isn’t about education on what Google
Apps is anymore.
• Discussion is Gmail vs Office 365
• Enterprise Cloud Email is a main stream
alternative for consideration, even though it is
still a niche in share
• Have you seen or heard interest in this market in
your companies?
8. What’s changed? Why do we care?
• As part of the June 2011 launch of Office 365,
Microsoft released a cloud email service based
on Exchange 2010
• After 5 years, Google is gaining traction with
larger customers (see table)
• Google has stimulated demand by offering free
enterprise versions to schools and consumers are
already familiar with the interface
11. Google Apps Customers
Name Employees Revenue Users Previous System
Rentokil 78,242 $2.5B 35,000 Multiple - including
Exchange
Electronics Solutions 60,000 $12B 34,000 Exchange
Company
City of LA 34,000 Government 34,000 GroupWise
Valeo 49,000 30,000 Notes
Motorola 53,000 $22B 20,000
Sanmina SCI 37,000 $5B 15,000 Exchange
MWV 20,000 $6B 12,000 Notes and
Exchange
Genentech 12,000 $13.5B 12,000
Diversey 12000 $3B 12,000 Notes
Sabic Private Private 12,000
KLM 31,182 11,000 -
Avago 3,000 $1.5B 3,000 Exchange
12. About First Team
• Founded in by CEO Cameron Merage in
1976
• # 1 independent Southern Cal, Sold more
homes in Orange County than any other
broker in the last 10 years
• 40 locations supporting over 2,000
employees and agents. Full Service
including commercial, title, escrow and
mortgage.
13.
14. IT Environment before Going Google
• Email was in house on MS Exchange
Server 2003. Clients were mix of OWA,
Outlook, and Outlook Express
• Storage requirement for Email Data
exceeded 4 TB (Terabytes)
• No enterprise collaboration software in
place at First Team though Sharepoint
was used for Intranet capabilities
15. Business Case for Going Google
• Email reliability – Business goal was to
guarantee uptime for First Team agents
• Cost justify by forgoing the need to
upgrade Exchange and expanding
storage needs
• Leverage Google Apps as a means to
provide a competitive advantage
• Partner with Google for future innovations
16. Current State of Going Google
• Migration is in progress with about 1500
users migrated to Google so far
• Switching email systems and providing
collaboration is transformational…BUT
• Dual delivery allows for migration to
happen on a per office basis, fostering
grass roots adoption
• Many users already know the Gmail
product and it is much better than OWA
17. Google Apps as a Differentiator
• Google Apps enables collaboration on
several levels: Company level, Office
level, Team level, and Agent-Client level
• Early examples include “automated”
Caravan tour lists and agent-client
communications.
• Clients are often Gmail users so it makes
working with our agents easier providing
the real value of convenience
18. Google Migration -- Revisited
• Migration harder than it should have been
better approach: rip-the-band-aid-off
• Grass roots adoption of innovation -varied
• Reliability and Security has been achieved
• Mobile has been easy to support
• Can’t skimp on training even though many
users already know the UI
• Bad Rep for Enterprise support is earned
• Constant change to the UI is annoying
19. Summary
• Going Google was the right bet for First
Team and merits consideration
• Cloud based email and Apps are on the rise
• Cost justification and ROI can be realized
given the right set of circumstances
Notas del editor
How to use this deck: This deck is intended as the introduction/first call deck for use with customers. Sections: Add some info here on the different sections and how to use them. Talking Points: Questions for the customer: understand their drivers and situation: What is driving your interest in Google Apps? What are you using for messaging today? For collaboration? What do you want to hear about today? What we will talk about: Challenges we see with technology today Google Apps and the emerging cloud paradigm Our vision for enterprise computing in the future Customer Examples Questions Transition: Let's start with some of the challenges we see with existing Enterprise technologies.
Key Message: Google Apps is a set of collaboration, and compliance tools built specifically for businesses and designed to address the challenges we have discussed. Talking Points: Messaging tools. GMail - Google's wordclass email client with 25GB of storage per user. Google Talk - Real time communication across text, audio, and video right in your inbox. Google Calendar - Enterprise calendering system. Google Groups - Simple, user-managed, searchable, distribution and sharing lists. The best messaging tools available for information workers today. Collaboration tools. Google Docs - Word processing, spreadsheets, and presentation built to enhance collaboration and productivity. Google Sites - Web site creation tool that doesn't involve IT. Allow users to easily create sites for themselves, their teams, their projects. Google Video for Business - Upload and share video within your business, to enhance communication and collaboration. These are next-generation, web-based tools designed for the way we communicate and collaborate today For our businesses, we have a few extra features. Support for managing your identities in an outside service, including Active Directory and LDAP. Connectivity for other clients, like Outlook, Blackberry, and AtiveSync mobile devices. And a 99.9% SLA and 24x7 phone support. Pricing is simple and straightforward. The Apps package is $50/user/year. If you want to add message discovery archiving, it costs $25/user/year for 1 year of retention or $45/user/year for 10 years of retention. [CLICK] We also have an archiving option to meet eDiscovery needs with Postini. This service keeps a full archive of all email traffic for your users (all or some, it's up to you) and allows your administrators to perform eDiscovery searches across them. [CLICK] Pricing here is simple too. An additional $13/user/year for 1 year of retention and $33/users/year for 10 year retention. Transition: We built Google Apps on a new computing model, often called "cloud computing" that we think allows us great economies of scale and a faster pace of innovation.
Usage: Can be used for more detail after or in place of slide 15 for customer references. Details: Here are some more customers with some more specific. Below is some information on why user #s differ from employee numbers: Valeo - all internet-connected employees Motorola - Mobile devices division. MWV - all technology-enabled employees KLM: Flight crews