A unique marketing platform to promote V in Spain and around the world. Discover what sailing has to offer.

1. SPONSORSHIP
OPPORTUNITY
JOIN OUR JOURNEY AROUND THE
WORLD

2. THE PROJECT
WHAT
Compete in an around the world race
WHO
Media savvy sailors: New Zealand/ American Conrad
Colman and Spanish/German co-skippers
WHEN
September 2011 to June 2012
Options to extend through 2016
WHY
Dynamic: Ocean racing yachts stay in contact while at
the end of the earth, demonstrating the potential of your
product
Flexible: A marketing platform to engage new customers
with media and activities around the world
Valuable: Post-race analysis of the Route du Rhum
valued Conrad’s website and communications 7th
out of 85 competitors, putting him ahead of
established multi-million Euro campaigns

3. CONRAD
COLMAN
• Raced the Route du Rhum, first New-Zealander and only non-European to
participate in this legendary solo race from St Malo, France to Guadeloupe. 85
boats were on the line on October 31st 2010.
• 5th Mini Pavois 2010 (800 miles solo. La Rochelle-Gijon-La Rochelle)
• 2nd Mini Fastnet UK 2009
• Technical team for Steve White (8th Vendée Globe 2008/09) and Nigel King
(Solitaire du Figaro)
• Coach to Oman Sail Offshore Program
27 YEAR OLD HALF
• Sail maker
AMERICAN HALF NEW
ZEALANDER • RYA Ocean Yachtmaster® with distinction from the GBR Yacht Racing Academy
LIVES IN LORIENT, •Columnist in the international press
FRANCE’S OFFSHORE
•Objective: Vendée Globe 2016, solo race around the world without stops,
SAILING CAPITAL
without assistance: the pinnacle of ocean racing!
ECONOMICS GRADUATE,
FORMER PROFESSIONAL
CYCLIST AND
ENTREPRENEUR
SKIPPER’S WEBSITE:
www.conradcolman.com

4. LONG-TERM
PARTNERSHIP
Unlike other sports, sailing gives you more than
exposure... it creates a personal connection. The
skipper becomes an integral part of your
campaign- an ambassador for your brand.
Starting with the 2011 Global Ocean Race, lets
continue with the world’s greatest ocean races.
2011/12: Global Ocean Race
2013: Transat Jacques Vabre
2013: Around Europe Race
2014: Route du Rhum
2014: Barcelona World Race
2015: Transat Jacques Vabre
2016: Vendée Globe- Solo around the world

5. GLOBAL OCEAN RACE
STOPOVERS:
Stage 1: departure in
Majorca • Double handed (two skippers) Around the World with Stopovers
September 25th 2011- 7400 • 30,000 Nautical Miles on a 12 metre/ 40 foot racing yacht
miles to cape Town • 2nd edition of the race, designed for sailing’s future stars- winner of the
inaugural edition is now competitive at the highest level in the sport
Stage 2: November 27th • Large fleet promises close exciting racing
Cape Town TO Wellington –
6100 miles
• Starts September 25th 2011
• Finishes June 2012
Stage 3: January 29th 2012
Wellington TO Punta Del
Este, Uruguay – 5000 miles
Stage 4: April 1st 2012
Punta del Este TO
Charleston, USA – 5000
miles
Stage 5: May 2012
Charleston TO Majorca –
4200 miles
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6. THE RACING YACHT
Round the world billboard:
Length: 12,18 meters- 40 feet
Width: 4,50 meters- 14 feet
Weight: 4500kg- 9900 Lbs
Sail surface: 260sqm- 2800 sq ft
Yacht will be powered by solar and Hydro technologies

7. SAILING – WHY SHOULD YOU
INVEST?
•Particularly suited to the internet: Blogs, video, live interviews from
sea
•Embodies the “V” spirit... fun loving edurance adventure with twist of
extreme. All distributed by eye catching video
A SPORT WITH •Activate the sponsorship with events, competitions, tastings in Palma
GREAT VALUES: Mallorca, Wellington and other stopovers
•“Virtual Regatta” online game actively engages hundreds of
RESPECT thousands, for 8 months, daily
• Excellent return on investment: Boat branding = high visibility
INNOVATION advertising at sea and on the dock. Sailing deliver superior ROI/ ROO
when compared to traditional advertising.
TRUST • Long term commitment with regular events allows for lasting
relationships with fans and media
RESPONSIBILITY • Sole sport that provides and extremely immersive hospitality
experience
ADVENTURE • Build your brand with a sport that emphasizes adventure and the
human spirit
TEAMWORK
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8. WHAT DO YOU GET FROM US?
Communication and Marketing Opportunities:
• Space in the dynamic race village at each stopover to launch V with
interactive activities and live sessions with skippers
• Partnership with Outside TV cable channel which gives you
exposure to 61 Million viewers in the USA
• Weekly blog on Stuff.co.nz and intensive communications in Spain
• Bespoke V iPad/iPhone app showing race position, video and
multilingual live content from the oceanic racecourse
• Global visibility in the press every time the duo is mentioned
“Historically, yachting has been
referred to as an elitist sport but • Day outings on the boat or events at the race village for competition
that perception has changed, winners, customers and Frucor employees
particularly in the last five years or so.
• Powerful tool to unite employees around one common project.
Better TV coverage and the growth of Useful for both internal and external communications
broadband have brought the sport
closer to the fan and to a much wider • Conferences or speeches by the skippers at company events
audience at the same time. around the world
- James Pleasance, Director : World Yacht Racing
Forum
9

9. Worldwide partners in sailing include:

10. TITLE SPONSOR
NZD$ 550,000
INCLUDES
EURO 300,000
 Naming of the boat- Full communications package
 Company branding on sails and spinnaker (see example)
 Day trips on the boat before the start and during stopovers
 Satellite interviews during the race
 Post race presentation
 Logos in all press releases and newsletters
 Free use of HD pictures
 Logo on the website www.conradcolman.com

11. CO-TITLE SPONSOR WITH PALMA
“PALMA POWERED BY V”
NZD$ 270,000
 FULL COMMUNICATIONS PACKAGE, SHARED WITH PALMA Euro€ 150,000
 Branding on Boat and Sails
 Access to the Race village for V events
 Satellite interviews during the race
 Post race presentations
 Mentioned in all press releases
 Free use of HD pictures
 Logo on the website www.conradcolman.com

12. OFFICIAL PARTER
NZD$ 90,000
 Stickers on Boat and Sails Euro€ 50,000
 Access to the Race village for V events
 Satellite interviews during the race
 Post race presentations
 Mentioned in all press releases
 Free use of HD pictures
 Logo on the website www.conradcolman.com

13. www.conradcolman.com
conradcolman@gmail.com
3 Rue de Kercavès
56260 Larmor Plage, France
+33 6 09 05 77 55