sonaraya univ brawijaya malang

1. Local Base
q Malang: Agressive marketing through university-supported
networking activities
q Java: Source for local partner to distribute the product
q Indonesia: Patent;and establish demand for the product
through consumer awareness activities
ASEAN Base
q Source for local partners and establish hub
q Adjust the function of the product as relevant to the
country and need
Local Base
q Establish partnership with local dealers /distributors (10
distributors per area; 2 units per day)
q Source for professional workers or provide for formal training to
increase quality work and output (est. 3-5)
q Promote product via design-making competition and other cost-
eficient marketing activities (one a year)
q Apply and establish patent for the product
ASEAN Base (est. 3-5 years from now)
q Source for local supplier and distributor (one exclusive)
q Concentrate on rural provinces for the product (i.e. Quezon,
Cagayan, Bataan)
q Establish partners in design of local/cultural symbols/motiff
q Establish online business for the product to address logistics
matters
Timeline Goal Activity Unique resource needed
Dec 2014-May
2015
I) Establish
partnership
(10 distributors in
Malang)
• Collection of
information about the
most potencial
distributors in each
area.
Need information about the
ability to sell the product
II) Getting the
professional worker
for the Antenna
• Searching potencial
worker
• Interviewing the
worker
Need professional workers:
• 1 for cutting the metal material
• 1 for work the wood
• 1 for antenna designer
• 1 for assembly
• 1 for quality control
III) Held a design
making competition
by first semester of
2015 in Brawijaya
University
• Make a antenna’s
design competition to
Brawijaya students
• Special price for the winner
Timeline Goal Activity Unique resource needed
June 2015 –
December 2016
I) Establish
partnership
(3 distributor in
Philippine by the end
of 2016)
• Collection of
information about the
most potential
distributors in each
area in Phillippines.
Support information from de La
Salle University of Philippines
II) Establish online
business and
marketing
• Build a website and
online store
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