QR codes are two-dimensional barcodes that can be read by smartphone cameras and contain information to direct the user to a website or other online content. The document discusses how QR codes are being used in various industries like retail, publishing, and education. Some benefits of QR codes are that they are low cost, easy to use, mobile, and provide instant access to online information. Potential issues include slow mobile internet speeds, data costs, and lighting or software problems reading the codes. The document also provides an example of how the Sydney Design 08 Festival used a QR code in their program to provide special offers to users who scanned the code with a mobile application.

2. QR Codes and
the Future of Next
Generation mLearning
Graham Clark

3. 2D Barcodes
Upcode Aztec Code
High Capacity
Colour Barcode DataMatrix

4. What is a QR code?
2 dimensional barcode
Many different colour combinations

6. Reading a QR code
A mobile phone with
+ a camera
+ an internet connection
+ code reader software
= QR Code Heaven!

7. QR codes in The Age
Lexus [10.09.2008]
Scan the code with your Telstra code
reader for more details on L’EXHIBITION
Yellow Pages [08.11.2008]
Scan this image with your mobile for
‘furniture stores’ nearby

8. QR Codes Overseas
Retail
Supermarket product packaging
Airline industry
Boarding passes eg. Northwest Airlines
Publishing
Magazines and newspapers eg. WIRED
Outdoor Advertising
Bus shelters

9. QR Codes in Education
Case Western Reserve University, US
[2008] Orientation
University of Bath, UK
[2008] Learning management system
King Saud University, Saudi Arabia
[2008] People with a visual disability
Mie University, Japan
[2006] Formative class assessment

10. Benefits
+ No cost
+ Ease of use
+ Mobility/portability
+ 24/7 access
+ Instant gratification

11. Issues
+ Mobile internet too slow
+ Mobile internet too expensive
+ Software
+ Identical twins
+ Lighting
+ Complicated process

12. The iPhone Factor in the US
Almost 85% of US iPhone owners browse
the Web on their phones, versus 58% of
the US smartphone market
Some 31% of US iPhone owners watch
mobile TV or video compared to 4.6% of
the overall US market

13. The iPhone Factor in Australia
In Australia, Apple has sold over 200,000
iPhones
When iPhone browsing, users consume
2.07 MB compared to 0.30 MB for other
mobile users
iPhone users browse individual sites for an
average of 2.8 minutes, compared to
average mobile users at 1.6 minutes

14. An Australian Case Study
Powerhouse
Museum, Sydney
Sydney Design 08
Festival Programme
This is a QR, a new form of
barcode, which contains
secret information. Use a
QR code reading application
on your mobile phone to
decipher the code and
receive special SD08 offers.

15. Sydney Design 08 Festival
Programme
This is a QR, a new form of
barcode, which contains
secret information. Use a
QR code reading application
on your mobile phone to
decipher the code and
receive special SD08 offers.

16. The Outcome
Sydney Design 08 Festival Programme
+ 40,000 copies printed and distributed across Sydney
+ 144 views of the QR destination page
+ 55 views from Sydney and the rest interstate or
overseas
+ 33 successful form completions
+ 26 successful ticket prints

17. The Future of mLearning
+ Real‐time image recognition
+ Radio Frequency Identification
+ Device (RFID)
+ 2D barcodes (including QR codes)
+ Question and Test Interoperability (QTI)
+ ???

18. Questions/Contact Details
Graham Clark
Email: gclark@aspingroup.com.au
Mobile: 0404 222 914