Review of underused Google Analytics tools, as well as a review of some Google Analytics V5 repots: Social Reports, Multi Channel Funnels & Visitor Flow.

1. Features You Aren’t Using That You Should Be
Augustin VazquezLevi
@oggy

2. The April 17 Google Analytics Apocalypse…

3. My Ransom Note To Google:

4. Adapt or Die:

5. Meanwhile the Link Was There All Along:

6. Version 5: No Hostname Reports
VS

7. Version 5: No $ Index Metric on Pages
VS

8. Version 5: Referral report drilldown
Version 4: Referral report drilldown

9. Part 1: Some of the Tools We’ve Had All Along
• Annotations
• Campaign Tracking (_utm)
• Table Filtering
• Site Search
• Events
• Custom Variables (3 Types)
• Advanced Segments

10. Annotations:
• Communicate between departments
• Measure Linkbuilding effects
• Identify server outages
• TV, radio or offline advertising dates
• Integration/Dev changes
• And…

11. Google Algorithm Updates: Annotate them!!!!
• April 52-Pack May 4, 2012
• Panda 3.6 April 27, 2012
• Penguin April 24, 2012
• Panda 3.5 April 19, 2012
• March 50-Pack April 3, 2012
• Panda 3.4 March 23, 2012
• Panda 3.3 February 27, 2012
• Venice February 27, 2012

12. Campaign Tracking (URL Builder):
No Campaign Tracking on Newsletters 

13. Campaign Tracking (URL Builder):
Turn This:
http://www.khanacademy.org/science/biology/v/
intelligent-design-and-evolution
Into This:
http://www.khanacademy.org/science/biology/v/
intelligent-design-and-
evolution?utm_source=Parish_Contact_List&utm_
medium=Email&utm_campaign=Evolution

14. Table Filtering (Segment on-the-fly)
• Branded vs. non-branded keyword reports
• Filter URLs with common parameters
• Anchor-text related reports

15. Site Search
• Are users finding what they are looking for?
• Are any new searches being made this month vs. last?
• How many searches lead to a purchase?
• How many searches lead to an exit?
• For Publisher sites: Do visits with searches increase Pageviews/visit

16. Events
• Product ratings (what products get more interaction?)
• Video/music players
• Outbound clicks & Document Downloads
• Live chat usage (What pages live chat was initiated)
• Newsletter widget signup
• Internal ads or page sections (blocks)
• Gaming

17. Events
• Product ratings (what products get more interaction?)
• Video/music players
• Outbound clicks & Document Downloads
• Live chat usage (What pages live chat was initiated)
• Newsletter widget signup
• Internal ads or page sections (blocks)
• Gaming

18. Events
• Product ratings (what products get more interaction?)
• Video/music players
• Outbound clicks & Document Downloads
• Live chat usage (What pages live chat was initiated)
• Newsletter widget signup
• Internal ads or page sections (blocks)
• Gaming

19. Events
• Product ratings (what products get more interaction?)
• Video/music players
• Outbound clicks & Document Downloads
• Live chat usage (What pages live chat was initiated)
• Newsletter widget signup
• Internal ads or page sections (blocks)
• Gaming

20. Events
• Product ratings (what products get more interaction?)
• Video/music players
• Outbound clicks & Document Downloads
• Live chat usage (What pages live chat was initiated)
• Newsletter widget signup
• Internal ads or page sections (blocks)
• Gaming

21. Custom Variables (3 Types)
Where do they fit in?

22. Custom Variables (3 Types)
Visitor Level: Cross session Visits

23. Custom Variables (3 Types)
Session Level Cookies

24. Custom Variables (3 Types)
Page Level Cookies

25. Advanced Segments Change Everything

26. Advanced Segments Change Everything

27. I Knew All That! What’s New?

28. My Favorite V.5 Features
• Visitor, Events and Social Flow
• Channels & Multi Channel Funnels
• Social Reporting & Engagement Metrics

29. Visitor Flow

30. Visitor Flow : Highlight Particular Source

31. Visitor Flow: Highlight Through Path

32. Channels & Multi Channel Funnels
Time Lag Report
Path Length

33. Channels & Multi Channel Funnels

34. Channels & Multi Channel Funnels (Analyzing Sales Cycle)

35. Channels & Multi Channel Funnels
Basic Channels (Out-of-the-box)

36. Channels & Multi Channel Funnels
“Sales Cycle” Funnel by Default Channels

37. Channels & Multi Channel Funnels
Create Your Own Channels

38. Channels & Multi Channel Funnels
Can only create channels with referral information (PII not allowed)

39. Channels & Multi Channel Funnels
Can only create channels with referral information not Device
(PII not allowed)

40. Social Reporting

41. Social Reporting
Assisted/Last interaction Conversions:
> 1 = Likely to convert as last interaction
< 1 = Source serves more as an assist role
1 = Serves as an assist role equally as a last interaction

42. Social Reporting

43. Social Reporting Activity Streams

44. Social Reporting Activity Stream Keyword Clouds?

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Follow me: @oggy
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