Social Media Analysis for Government, NAGC 2011
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A fascinating look at the broad uses of social media analysis.
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Social Media Analysis for Government, NAGC 2011
- 1. Andrew Einhorn, M.S. CEO, OhMyGov Inc. 703-243-3461 [email_address] The Science of Social Media What Analytics & Academics Can Teach Us May 11, 2011
- 3. Basic Project Management Steps 1. Baseline Assessment 2. Set Goals 3. Brainstorm & Create Ideas 4. Set Objectives 5. Launch 6. Obtain Feedback 7. Measure Performance 8. Make Improvements
- 4. Communications Formulated Without Data is Like Flying Without a Cockpit
- 5. Let the Data Steer Your Communications
- 8. Data Sources Global Monthly Searches (in Millions)
- 9. Peak Breakup Times (Source: Facebook Status Updates via David McCandless) What Can We Do With This Data?
- 12. Making Predictions +6 Seats Percent Change in Facebook Fans by Political Affiliation Over Time (US Senate)
- 13. Who’s Giving Credit? Agency Messaging News Broke on Twitter Public Reactions
- 14. Near Real-time Reactions to Obama May 2 May 3 90K 10K 70K 50K 30K Trump May 1 Apr 30 Apr 29 Apr 28 Apr 27 New Followers New Fans
- 17. Data Manipulation Facebook = How to Derive Meaning from the Data Negative Positive
- 21. Measuring Relevance Hot on Twitter: @BreakingNews: US blocks $30 billion in Libya assets, the largest freeze ever, Treasury Dept. says RT @zacharykarabell: Treasury Dept reports that China owns even more US debt than we thought. That's a lot of debt http://tinyurl.com/49nxwuz #china #economy Treasury Dept. Analysis March 1, 2011
- 22. Performance Enhancement Using Social Media Science to Increase Impact
- 23. EPA Case Study Goal : EPA launches YouTube contest to create best pro-environmental videos with cash prizes for the winner. Wanted to crowd-source creation of videos.
- 24. EPA Case Study Outcome : Blogs and Twitterverse clamor over EPA “greenwashing” propoganda to justify more environmental regulation.
- 31. Listen to the data.
Notas del editor
- You can only see what’s immediately ahead of you. You are missing the big picture.
- Just as you wouldn’t fly a plane without data, you shouldn’t engage your stakeholders without information.
- All potential data sources
- All potential data sources
- All potential data sources
- Facebook mirrors reality
- Facebook mirrors reality
- Facebook mirrors reality
- Agencies can look at what other agencies are saying and issue their own statements without stepping on each others toes Politics: who's taking credit; who's giving credit? Bump in public support? To Who? Obama? Navy Seals? What is public saying?
- Can use tool to watch public reactions to key events to determine impact Can use for elections to monitor dialogue & benchmark publciity levels Trump gained big bump in fans after birth certificate announced and he took credit
- Not enough to know message; need to know how big an audience is being reached by messaging as well.
- Not enough to know message; need to know how big an audience is being reached by messaging as well.
- VA can use comments from staff and determine best way to communicate information internally.
- While everyone talking about China and Libya, Treasury is addressing other issues.
- Kindling is Uservoice on steroids; additional reporting and eval features. Backboard is like using MS Word track changes without having to circulate a document. Everyone can come in and add their comments and changes in one place. Helps with document control.
- Free tools include asking for feedback via Twitter or a Blog, or using Google moderator, which lets you submit and vote up or down ideas the way one can on Uservoice. Starbucks uses Salesforce.com social networking platform to enlist best ideas from fans and create community around those ideas Backboard is real-time document commenting/feedback platform that makes process of obtaining feedback more efficient. No more emails and file versions.
- - you just need to understand how to find it and what to do with it.