1. Socially-Driven B2B
Content Marketing

2. What Are People Saying About Us

3. Oktopost: Fast Facts
Oktopost is a social media marketing platform
designed for B2B content distribution
Enables large-scale content marketing across
LinkedIn, Facebook, Google+, Twitter
Offers message-level social analytics for every
stage of the funnel, from posts to conversions
Measures social media ROI by tracking sales
back to unique social media posts
Integrates with third-party platforms such as
Salesforce.com, Marketo and Google Analytics

4. B2B Content Marketing Today
Content creation is a fundamental part of
any modern marketing strategy
B2B marketers have largely transitioned to
creating and distributing content digitally
Most companies think of content in an
itemized way (blog post, video, eBook,
case study, webinar, white paper)
Content today aims to educate prospects
and establish thought-leadership in the
industry, and not directly close sales

5. The Next Stage: B2B Social Content Marketing
Social content is content, too.
A message posted on a social network has the power to
engage prospects, generate leads and increase brand
awareness. This content can be managed, optimized
and measured like any other traditional type. In the
social age, content can be 140 characters, or 25 pages.
Tweets are Content.
Facebook posts are Content.
Slideshare presentations are Content.
LinkedIn Group comments are Content.

6. Oktopost: Built for B2B Social Content Marketing
We are changing the paradigm, from Content Marketing, to Social Content Marketing.
Distribution
• Explanation: Distributing content across multiple social
channels to raise brand awareness and generate leads.
• Use Oktopost to schedule thousands of social posts for
numerous profiles, at the most optimal times.
Engagement
• Explanation: Participating in conversations with
prospects and existing customers across social media.
• With Oktopost, you can use the Social Inbox to receive
and respond to comments made on any of your posts.
Promotion
• Explanation: Posting messages across the social web to
promote products, services and marketing collateral.
• Utilize Oktopost to track performance of promotional
posts and identify the networks that drive results.

7. Measure Social Marketing Success with Oktopost
Understand which messages and
channels drive top campaign results
Drill down into LinkedIn Group
performance: clicks v. conversions
Optimize language, keywords and
messaging based on conversions
Track leads back to the unique posts
that drove them to your landing page

8. Why Oktopost is Better for B2B Marketing
Capture leads &
Syncs with CRM
Yes
Partial
No
No
ROI metrics &
Actionable Data
Yes
No
No
No
Network Specific
Messaging
Yes
No
No
Yes
Read comments
from private
LinkedIn groups
Yes
No
No
No
Organize social
activity in campaigns
Yes
No
No
No

9. Thanks!
(We have put two case studies on the following slides)
Questions? feel free to contact us @Oktopost
or find us on Facebook

10. Cloudera Case Study
November 15, 2013

11. Cloudera: Company Background
• Palo Alto based enterprise
data management
company
• Provides software,
support, services and
training to data driven
enterprises
• Grew to 450+ employees
within 6 years
• Needed to get serious
about social media

12. “With Oktopost we can clearly see
how social media marketing
generates value for our business”
(John Zuanich, Digital Marketing Manager)

13. Cloudera’s Conundrum
The Problem
What Cloudera Wanted
•
•
•
•
•
Marketing department went
from four to seventeen
employees in a single year
Managing daily posts across
all social channels became
extremely time consuming
Could not measure ROI
from ad-hoc social posting
Tools like HootSuite and
Sprout Social were
overpriced and included
features that were not
relevant to their marketing
needs
•
•
•
To see real business value
from social media
Central location for large-scale
content distribution through
social media
Integration with CRM’s like
Salesforce.com
Synchronized support for
multiple team members across
all social networks

14. Cloudera needed a social media
strategy that could keep up with
growth

15. Our Solution: Oktopost
• The first tool of its kind that was built
for B2B
• The only tool that measures
effectiveness of social media
marketing for B2B
• The only tool that bridges the gap
between social media content
marketing and lead generation

16. Oktopost
Solution for social media content marketing
• Cloudera was able to manage
multiple social profiles and company
pages from one place
• Participate in dozens of LinkedIn
discussion groups related to big
data
• Easily distribute content using all
their social profiles and LinkedIn
groups

17. CRM Integration
Seamless syncing with top platforms
Salesforce.com
• Oktopost synced all important lead
information with Salesforce.com
• This valuable data helped
significantly increase the rate in
which leads converted to sales

18. Social Media ROI
See real business value
• Cloudera was able to see
exactly which campaign a
specific lead had come from
• Able to see the real business
value of their social marketing
activities
• Assess what type of content,
and which social network,
produced the highest ROI

19. Successful Campaign: Training Webinar
After starting to use Oktopost, Cloudera
conducted a large scale campaign to bring
attendees to a training webinar. The
campaign was a huge success.
Clicks
•
Of 119 posts, the campaign received 986
clicks!
Conversions
•
•
The webinar campaign brought over 130
conversions to registered attendees
Knowing which attendee eventually
converted to a paid customer, Cloudera was
able to establish actual ROI for their
activities with this campaign

20. Cloudera Today
Social Activities Growth
• Cloudera has tripled its social
media activity since it started
using Oktopost
LinkedIn Groups
• Prior to using Oktopost,
Cloudera’s primary focus on
LinkedIn was managing its
company page
• Now Cloudera 5+ posts a day on
dozens of LinkedIn discussion
groups

21. In working with Oktopost, Cloudera not
only found a solution that could keep up
with its growth, but accelerated its ability
to keep growing

22. Thank You
Questions? feel free to contact us @Oktopost
or on Facebook

23. Tom Martin Case Study
December, 2013

24. A Social Media Epiphany
Tom Martin, author of The Invisible
Sale, decided to use Oktopost to
promote his book via social marketing
While tracking the analytics of his
social campaigns, Tom made an
astounding discovery...

25. Tom Martin: Professional Background
Tom needed to conduct large-scale social media distribution to promote his book
• Over 20 years of experience in the
advertising business, helping clients
turn conversations into sales
• Globally recognized speaker and
blogger
• Founder of Converse Digital, a digital
marketing strategy agency
• Author of the book, The Invisible Sale

26. Oktopost revolutionizes the way B2B
marketers use social media today.
(Tom Martin, author of The Invisible Sale)

27. Tom’s Invisible Challenge
The Problem
Tom’s Solution
Only one person (Tom) to execute all of
the social marketing for the book
Post valuable content for marketing
purposes across all social networks
Unrealistic to manually post across all
networks, including LinkedIn Groups
Leverage the power of LinkedIn
Discussion Groups on a large-scale
Difficult to accurately monitor and
measure ROI of social media efforts
Run the entire social media strategy
by himself by means of a platform
Tools like HootSuite and Sprout Social
were more effective for “listening”, but
not for large-scale distribution
Gain a thorough understanding of
the effectiveness of his social
marketing

28. Tom sought the ability
to use social media
for both marketing
and selling, with
limited time and
resources

29. Oktopost: The Visible Solution
The first platform that enables you to
execute large-scale distribution to
LinkedIn Discussion Groups
Robust engagement features, such
as a single Social Inbox that lets you
respond to comments on any post
Analytical data that lets users
identify which Discussion Groups
most effectively drive engagement
The only platform that tracks and
measures the real business value
of social media activities

30. Dominate LinkedIn Discussion Groups
Powerful Content Distribution
With Oktopost, Tom was able to take a
single piece of content and post it on a
multitude of LinkedIn Discussion
Groups, giving him access to tens of
thousands of potential leads.
Cost-Effective Resource Allocation
Using the Social Analytics Dashboard,
Tom tracked clicks and conversions to
understand which social networks
generated the most sales, and then
divided his resources accordingly

31. Making the Invisible, Visible
Tom could see precisely which
campaign a specific lead came from
He gained deep insight into the true
business value of his social marketing
and social selling activities
Tom was able to assess what type of
content - and which social network,
delivered the highest ROI

32. Oktopost: Designed for B2B Content Marketing
Using Oktopost, Tom promoted and sold his book through social
media without having to waste considerable time and money
By discerning between clicks and conversions, he intelligently allocated
resources solely to the social networks that generated sales

33. Extensive Social Analytics for All Campaigns
Oktopost provided
Tom with the
broadest view of
KPI analytics for
all of his social
media activities

34. Think Beyond the Click
The book launch campaign was a resounding success:
58 conversions and 18,271 clicks on posts
But do clicks tell the whole story…?

35. What to Measure: Clicks or Conversions?
22% Conversion
.03071% Conversion
At first glance it appears that Facebook was the most effective social network.
A single Facebook post had 3,256 clicks!
However, clicks didn’t provide Tom with the full picture of what drives his results.

36. Conversions Drive Marketing Success
When looking at conversions, everything changes…
LinkedIn had fewer clicks, but provided a
significantly higher conversion rate
0.031% Conversion Rate
22% Conversion Rate

37. Key Takeaways
A Click isn’t Everything
Only looking at clicks can lead to inaccurately
measuring the effectiveness of your campaigns,
causing you to place your focus on social
networks that don’t actually increase ROI
Conversions Tell the Story
By seeing which networks and discussion groups
converted the highest, you can understand where
to apply your limited time and resources
LinkedIn: A Social Selling Powerhouse
For his social marketing and social selling needs,
Tom understood that LinkedIn provided the
greatest opportunity for success. He was able to
take this realization and focus his attentions on
the right places and drive sales for his book.

38. Oktopost helped Tom save time, reach an
expansive target audience, and understand the
effectiveness of his social activities.
Find out more about how Oktopost can help you

39. Thanks!
Questions? feel free to contact us @Oktopost
or find us on Facebook