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Children and
      media
OUR NEW HEROES




                Movies,TV shows,commercials,
                Magazines, computergames,
                Music-videos.
                WWF
                And so on…
POPULAR HOBBIES
   3-8 years: One hour TV every day
   45% of the nineyearold boys have a cell-
    phone.
   9-15 years : Computers are more popular
    than any other activity!
   Teenagers: surf the Internet apprx. 40
    minutes a day.
   United Kingdom:: kids under five: 30%
    have a TV set in their bedrooms
AN IMPORTANT MEMBER OF
THE FAMILY
   We design our livingroom based on where
    the TV will be put !
   We call the children in when it’s TV time!
   ”Important” TV events overrides any
    other activity
   TV is used as a reward and as punishment
   Kids know how to….
   Kids decide what to …
VIOLENCE
IN MOVIES
The firste actionhero




          Arnold
          Schwarzenegger,
            ”The Terminator” (1984)
INCREASING VIOLENCE

       20 MURDERS




              264 MURDERS
ACTIONHEROES
   The heroes are bullies
   Charming and funny
   The cops can kill without facing the
    consequenses
ACTIONHHEROES
   Unfortunately – they contribute to the
    build-up of stereotypes.
   The ”bad” guys are almost always
    stupid,ugly,unshaven and colored !
   The ladies rescued by the heroes are
    much too often blondes and VERY
    stupid !!!
   Above all: VIOLENCE is always the
    solution.
CHILDRENS TV HEROES
   Kids prefer cable and channels like
    Fox Kids
   Violent heroes are ALWAYS heroes
   Pòkemon – Pocket Monsters
   Digimon
New tech
   Realistc and virtual characters and
    environments
   Fact and fiction – where’s the red
    line ???
   Violence is more explicit
   New types of violence (”The Matrix”)
BECOME THE MOST
POPULAR GUY ON THE
BLOCK - WITH POKÈMON



            95.000
            Pokèmon-
            games sold in
            2000
EVOLUTION
          The first
           computergame
           with defined
           violence was
           WOLFENSTEIN”
           (1988)”
          These are
           screenshots from:
           Return to… !
Active ?
   YOU are the shooting hero !
   ”Virtual Reality” – inside the world of
    the computer
   Unfortunately - you respond with
    much moore violence than what is
    needed!
The new computergames

               The new
                computergames
                - you’re using
                your entire body
                while playing
               You’re using it
                to hurt others!
Popular violent games

               ”real” characters
               ”…like playing the
                lead role in a film !”
                (”Max Payne”)
               Grand Theft Auto 3
DOOM
CHILDRENS GAMES……..

   ”Aladdin – Nasiras revenge” –
     6 years
   ”Action Man - Jungle Storm” –
     4 years
   All Pokemon og Digimon games
    ..etc…
CHILDRENS GAMES……

   Here’s a challenge! – Can any of you
    name of a violence-free game
    designed for children
   REMEMBER: To a three year old
    child loud NOISE is violence !!!!
Thrilling reviews !!!!!
   Carmageddon: ”….the old ladies are
    just begging to be run down by you
    car !….”
   Hitman: ”..even here the game is
    impressing! The body is extremely
    natural…………………!”
www.barnevakten.no




Its easy to find – if you bother to look
“influence
            ”
       Persuade
                          Pervade
  Involve
                                      Influence
Move
                                Touch
         Impress


             Leave traces           Lies !!!

Delude
                   Stimulate
WHAT DO KIDS
UNDERSTAND?
   1-3 : ”Anything ”live” is real   ”
   3-7 : ”most of what’s on TV is true”
   7-10 : ”may be true”
   Puberty: ”it’s just a fictionary
    version of the truth!
Factors that are shaping the
                kids
   Upbringing
   Friends
   Seen violence – (eg domestic v.)
   Agressive in nature
   Mediaviolence
Violence on the screen
   Kids get more afraid.
   Reality becomes more threatening
    - ”it probably can happen here too!!”
                             - 1 out of 5
    teenagers are ARMED
   Less empathy when confronted with
    tragedies
   Violent computergames are more
    damaging than violent movies.
Violence on the screen


   ” Violent computergames are more
    damaging than violent movies.”
    WHY ?????
   Because of the interaction and the fact
    that the child is controlling development
    and content
AGGRESSIVENESS
   -Mediaviolence > violent behaviour
   Smoking > lung cancer
   Children becomes less aggressive –
    the less they watch TV
    (Stanford University)
ROLEMODELS 1
   Kids copy violent heroes.
   They kick the one lying down
   Youth pick up ”tricks” from games
    and action movies
   Violence has been made ”harmless”
    - ”it’s only a movie……”
   Violence becomes the logical way to
    solve disputes.
ROLEMODELS 2
Children are learning the
patterns of sex roles.
   Kids experience the uptight
    everyday life.
   When seeing their rolemodels on TV
    the effect is enhanced
ROLEMODELS 3
   Kids copy violent heroes.
   They kick the one lying down
   Youth pck up ”tricks” from games
    and action movies
   Violence has been made ”harmless”
    - ”it’s only a movie……”
   Violence becomes the logical way to
    solve disputes.
Violence in society:
   The increase in facial damages –
    that needed medical treatment:
    1960: 3%
    1995: 45%
.




    THIS IS FROM A NORWEGIAN
    NEWSPAPER – ”TRIED TO KILL USING A
    ”SCREAM” MASK
VIOLENT COMPUTERGAMES

   - Most games teach children to kill !
    (David Grossman)
TRY TO TALK WITH YOUR
     FRIENDS

   How do YOU feel about what your child is
    watching on the tube?
   What computergames do fascinate your
    children?
   Why do you think kids are drawn towards
    actiongames ??
   What do you do when the child is saying: ..
    But all the other boys……
   How do we take care of our children?
In Norway : 65% of all the kids under 14 !
THE BIRTH OF AN IDEA
   John de Mole from the Netherlands
   Scientists in a greehouse
   Big Brother-premiere fall 1999
REALITY-TV

The guy who:lies, bluffs, cheats, -
and is truly an unlikeable person is
highly rewarded . Gets millions of
fans, hundreds of newpaperarticles
and several websites !!!
He is the TV hero of today !
REALITY TV
 ”Cops” Maybe the reason why
  street viloence is so common in the
  USA ???
(The show is not shown in Canada - a
  country with a very low frequency of
  violent acts.)
Lots of kids are watching:
   SOAP
   NEWS
   Every hour of the day !
New approaches


”Our attitudes have been turned – so
 that we now rejoice seeing other
 people in agony – when we should
 feel this as horrible!
                          Mike Presdee
THE PARENT-ROLE
   The less visible we are – the more
    visible is the action hero
   Or : to ask a critical question : Why
    do we have children ????
New shows
   ”Temptation Island”
     Nanny patrol
     The Firm
    ”I want to have a baby with you”-TV
     Millionaire
Kids are busy bees - as it comes
to surfing the Internet
SECRET LANGUAGUE
   :-)      Happy
   :-D      Very happy
   DRQL     That’s cool
   PRW      Parents are watching
   RUGTDT   Are You Going To
             Drink Today?
NOTE FROM A MOTHER IN
SHOCK
   (b14) Do you want to?
   (g12) no
   (b14) are you a sissy ?
   (g12) no
   (b14) You have to undress first
   (g12) dunno
   (b14) Trust me – it’s great !….
PORN-SITES – FOR KIDS ???
   Using brand names – like
    Barbi,Muppets etc. (Barbie,
    Muppets)
   URL’s on ”safe” sites – are
    hyperlinks to x-rated sites-
   Porn-sites often add a meta-tag that
    will take the child who is searching
    for – lets say – harry potter – to a
    porn site.
WEB-SITES FOR KIDS
   www.nrk.no
   www.tv2.no
   www.juniorlinken.com
   www.mzoon.no
   www.popit.no
   THESE ARE ALL Norwegian sites –
    (but all countries have a lot of safe-
    sites.)
NETFILTERS
   Net”nannies”….
   Family filters :Can easily be disabled
    ……. !
   Watch out for URL’s
   Kids a masters at code-cracking!
   Filter must NEVER replace the adult
    responsibility to be present.
USE COMMON SENSE !
   Never give up personal informations
    on the net
   Don’t ever make a net- appointment
    ALONE!
   Leave a chatroom when you suspect
    foul play
   Always – tell an adult about what has
    happened.
How to take care of the kids ??
How to….? By :
   Hide the accesscode to the internet
    - Do not ever write it down under the
    mouse-mat!!!!!!!
   Be a concerned parent !
   Take the initiative !
   Make one day a week a family night !
   Talk about your feelings !
   Be honest - and set the standards !
Health-damage
   - one out of every ten eightgrader
    have troubles with their backs
           (Behavioural pshycologists
    Marit Boysen)
   - Third graders are showing signs of
    stress and are more proned to
    injuries than before..
     (physioterapist Ingeborg Laugrand)
KIDS ARE BEEING
STRESSED !!!
   An active and very qick editing of
    the pictures in a cartoon causes
    stress.
   1997: 700 japanese kids were
    diagosed TV-epileptics –as a result
    of Pòkemon
TAKE CARE OF YOUR
CHILDREN!
   Be a MODEL
   Learn the techniques
   Create alternatives
   Tell the truth
   Talk to other parents !!!!
   Be responsible
XENA
80% of the sponsors
to this series were
shocked to see the
violence here !! As a
result of one man
efforts     -
The show was the
first – ever – to be
moved from daytime-
screening to late
night ( 04.00)
OUR NEW
HEROES!



     Spawn
     Darkness
     Whitchblade
     Inferno
WHAT CAN YOU DO ????
   Be alert !
   Report findings to the authorities
   Take action
   Become a member of a non violent
    organisation
   Involve the schools in issues
    concerning MediaViolence !
Researchers claim:
A fairytale about a little boy- about to be
 fried – is of course awful for the child to
    hear – But –because it’s read on a
 warm grandmothers lap , The child will
     get much less afraid than if it had
 watched the same story on a COLD TV-
                   screen
Internetsafety

 What areas should we pay
       attention to ?
How can we help our kids ??
WHO IS IN CHARGE AT
       HOME ????


                 THE CHILDREN


OTHER CHILDREN     FRIENDS      PARENTS
Provide safety !!
IT IS YOUR
CHOICE- !

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Children and media ten years ago.....

  • 1. Children and media
  • 2.
  • 3. OUR NEW HEROES  Movies,TV shows,commercials,  Magazines, computergames,  Music-videos.  WWF  And so on…
  • 4. POPULAR HOBBIES  3-8 years: One hour TV every day  45% of the nineyearold boys have a cell- phone.  9-15 years : Computers are more popular than any other activity!  Teenagers: surf the Internet apprx. 40 minutes a day.  United Kingdom:: kids under five: 30% have a TV set in their bedrooms
  • 5. AN IMPORTANT MEMBER OF THE FAMILY  We design our livingroom based on where the TV will be put !  We call the children in when it’s TV time!  ”Important” TV events overrides any other activity  TV is used as a reward and as punishment  Kids know how to….  Kids decide what to …
  • 7. The firste actionhero Arnold Schwarzenegger, ”The Terminator” (1984)
  • 8. INCREASING VIOLENCE 20 MURDERS 264 MURDERS
  • 9. ACTIONHEROES  The heroes are bullies  Charming and funny  The cops can kill without facing the consequenses
  • 10. ACTIONHHEROES  Unfortunately – they contribute to the build-up of stereotypes.  The ”bad” guys are almost always stupid,ugly,unshaven and colored !  The ladies rescued by the heroes are much too often blondes and VERY stupid !!!  Above all: VIOLENCE is always the solution.
  • 11. CHILDRENS TV HEROES  Kids prefer cable and channels like Fox Kids  Violent heroes are ALWAYS heroes  Pòkemon – Pocket Monsters  Digimon
  • 12. New tech  Realistc and virtual characters and environments  Fact and fiction – where’s the red line ???  Violence is more explicit  New types of violence (”The Matrix”)
  • 13. BECOME THE MOST POPULAR GUY ON THE BLOCK - WITH POKÈMON 95.000 Pokèmon- games sold in 2000
  • 14.
  • 15. EVOLUTION  The first computergame with defined violence was WOLFENSTEIN” (1988)”  These are screenshots from: Return to… !
  • 16. Active ?  YOU are the shooting hero !  ”Virtual Reality” – inside the world of the computer  Unfortunately - you respond with much moore violence than what is needed!
  • 17. The new computergames  The new computergames - you’re using your entire body while playing  You’re using it to hurt others!
  • 18. Popular violent games  ”real” characters  ”…like playing the lead role in a film !” (”Max Payne”)  Grand Theft Auto 3
  • 19. DOOM
  • 20. CHILDRENS GAMES……..  ”Aladdin – Nasiras revenge” – 6 years  ”Action Man - Jungle Storm” – 4 years  All Pokemon og Digimon games ..etc…
  • 21. CHILDRENS GAMES……  Here’s a challenge! – Can any of you name of a violence-free game designed for children  REMEMBER: To a three year old child loud NOISE is violence !!!!
  • 22. Thrilling reviews !!!!!  Carmageddon: ”….the old ladies are just begging to be run down by you car !….”  Hitman: ”..even here the game is impressing! The body is extremely natural…………………!”
  • 23. www.barnevakten.no Its easy to find – if you bother to look
  • 24. “influence ” Persuade Pervade Involve Influence Move Touch Impress Leave traces Lies !!! Delude Stimulate
  • 25. WHAT DO KIDS UNDERSTAND?  1-3 : ”Anything ”live” is real ”  3-7 : ”most of what’s on TV is true”  7-10 : ”may be true”  Puberty: ”it’s just a fictionary version of the truth!
  • 26. Factors that are shaping the kids  Upbringing  Friends  Seen violence – (eg domestic v.)  Agressive in nature  Mediaviolence
  • 27. Violence on the screen  Kids get more afraid.  Reality becomes more threatening - ”it probably can happen here too!!” - 1 out of 5 teenagers are ARMED  Less empathy when confronted with tragedies  Violent computergames are more damaging than violent movies.
  • 28. Violence on the screen  ” Violent computergames are more damaging than violent movies.” WHY ?????  Because of the interaction and the fact that the child is controlling development and content
  • 29. AGGRESSIVENESS  -Mediaviolence > violent behaviour  Smoking > lung cancer  Children becomes less aggressive – the less they watch TV (Stanford University)
  • 30. ROLEMODELS 1  Kids copy violent heroes.  They kick the one lying down  Youth pick up ”tricks” from games and action movies  Violence has been made ”harmless” - ”it’s only a movie……”  Violence becomes the logical way to solve disputes.
  • 31. ROLEMODELS 2 Children are learning the patterns of sex roles.  Kids experience the uptight everyday life.  When seeing their rolemodels on TV the effect is enhanced
  • 32. ROLEMODELS 3  Kids copy violent heroes.  They kick the one lying down  Youth pck up ”tricks” from games and action movies  Violence has been made ”harmless” - ”it’s only a movie……”  Violence becomes the logical way to solve disputes.
  • 33. Violence in society:  The increase in facial damages – that needed medical treatment: 1960: 3% 1995: 45%
  • 34. . THIS IS FROM A NORWEGIAN NEWSPAPER – ”TRIED TO KILL USING A ”SCREAM” MASK
  • 35. VIOLENT COMPUTERGAMES  - Most games teach children to kill ! (David Grossman)
  • 36. TRY TO TALK WITH YOUR FRIENDS  How do YOU feel about what your child is watching on the tube?  What computergames do fascinate your children?  Why do you think kids are drawn towards actiongames ??  What do you do when the child is saying: .. But all the other boys……  How do we take care of our children?
  • 37. In Norway : 65% of all the kids under 14 !
  • 38. THE BIRTH OF AN IDEA  John de Mole from the Netherlands  Scientists in a greehouse  Big Brother-premiere fall 1999
  • 39. REALITY-TV The guy who:lies, bluffs, cheats, - and is truly an unlikeable person is highly rewarded . Gets millions of fans, hundreds of newpaperarticles and several websites !!! He is the TV hero of today !
  • 40. REALITY TV  ”Cops” Maybe the reason why street viloence is so common in the USA ??? (The show is not shown in Canada - a country with a very low frequency of violent acts.)
  • 41. Lots of kids are watching:  SOAP  NEWS  Every hour of the day !
  • 42. New approaches ”Our attitudes have been turned – so that we now rejoice seeing other people in agony – when we should feel this as horrible! Mike Presdee
  • 43. THE PARENT-ROLE  The less visible we are – the more visible is the action hero  Or : to ask a critical question : Why do we have children ????
  • 44. New shows  ”Temptation Island”  Nanny patrol  The Firm  ”I want to have a baby with you”-TV  Millionaire
  • 45. Kids are busy bees - as it comes to surfing the Internet
  • 46. SECRET LANGUAGUE  :-) Happy  :-D Very happy  DRQL That’s cool  PRW Parents are watching  RUGTDT Are You Going To Drink Today?
  • 47. NOTE FROM A MOTHER IN SHOCK  (b14) Do you want to?  (g12) no  (b14) are you a sissy ?  (g12) no  (b14) You have to undress first  (g12) dunno  (b14) Trust me – it’s great !….
  • 48. PORN-SITES – FOR KIDS ???  Using brand names – like Barbi,Muppets etc. (Barbie, Muppets)  URL’s on ”safe” sites – are hyperlinks to x-rated sites-  Porn-sites often add a meta-tag that will take the child who is searching for – lets say – harry potter – to a porn site.
  • 49. WEB-SITES FOR KIDS  www.nrk.no  www.tv2.no  www.juniorlinken.com  www.mzoon.no  www.popit.no  THESE ARE ALL Norwegian sites – (but all countries have a lot of safe- sites.)
  • 50. NETFILTERS  Net”nannies”….  Family filters :Can easily be disabled ……. !  Watch out for URL’s  Kids a masters at code-cracking!  Filter must NEVER replace the adult responsibility to be present.
  • 51. USE COMMON SENSE !  Never give up personal informations on the net  Don’t ever make a net- appointment ALONE!  Leave a chatroom when you suspect foul play  Always – tell an adult about what has happened.
  • 52. How to take care of the kids ??
  • 53. How to….? By :  Hide the accesscode to the internet - Do not ever write it down under the mouse-mat!!!!!!!  Be a concerned parent !  Take the initiative !  Make one day a week a family night !  Talk about your feelings !  Be honest - and set the standards !
  • 54. Health-damage  - one out of every ten eightgrader have troubles with their backs (Behavioural pshycologists Marit Boysen)  - Third graders are showing signs of stress and are more proned to injuries than before.. (physioterapist Ingeborg Laugrand)
  • 55. KIDS ARE BEEING STRESSED !!!  An active and very qick editing of the pictures in a cartoon causes stress.  1997: 700 japanese kids were diagosed TV-epileptics –as a result of Pòkemon
  • 56. TAKE CARE OF YOUR CHILDREN!  Be a MODEL  Learn the techniques  Create alternatives  Tell the truth  Talk to other parents !!!!  Be responsible
  • 57. XENA 80% of the sponsors to this series were shocked to see the violence here !! As a result of one man efforts - The show was the first – ever – to be moved from daytime- screening to late night ( 04.00)
  • 58. OUR NEW HEROES! Spawn Darkness Whitchblade Inferno
  • 59. WHAT CAN YOU DO ????  Be alert !  Report findings to the authorities  Take action  Become a member of a non violent organisation  Involve the schools in issues concerning MediaViolence !
  • 60. Researchers claim: A fairytale about a little boy- about to be fried – is of course awful for the child to hear – But –because it’s read on a warm grandmothers lap , The child will get much less afraid than if it had watched the same story on a COLD TV- screen
  • 61. Internetsafety What areas should we pay attention to ? How can we help our kids ??
  • 62. WHO IS IN CHARGE AT HOME ???? THE CHILDREN OTHER CHILDREN FRIENDS PARENTS